Global Ing Analytics Software Market Size & Outlook
Global marketing analytics software market, 2016-2027 (US$B)
Related Markets
Global marketing analytics software market highlights
- The global marketing analytics software market generated a revenue of USD 2.8 billion in 2020 and is expected to reach USD 7.5 billion by 2027.
- The market is expected to grow at a CAGR (2021 - 2027) of 14.9% by 2027.
- In terms of segment, social media marketing accounted for a revenue of USD 0.9 billion in 2020.
- Search Engine Marketing is the most lucrative application segment registering the fastest growth during the forecast period.
- In terms of region, North America was the largest revenue generating market in 2020.
- Country-wise, India is expected to register the highest CAGR from 2021 to 2027.
Global data book summary
| Market revenue in 2020 | USD 2.8 billion |
| Market revenue in 2027 | USD 7.5 billion |
| Growth rate | 14.9% (CAGR from 2021 to 2027) |
| Largest segment | Social media marketing |
| Fastest growing segment | Search Engine Marketing |
| Historical data covered | 2016 - 2019 |
| Base year for estimation | 2020 |
| Forecast period covered | 2021 - 2027 |
| Quantitative units | Revenue in USD billion |
| Market segmentation | Social Media Marketing, E-Mail Marketing, Search Engine Marketing, Content Marketing |
Other key industry trends
- In terms of revenue, the North America accounted for 45.0% of the global marketing analytics software market in 2020.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2027.
- By country, India is the fastest growing regional market and is projected to reach USD 0.6 billion by 2027.
Social media marketing was the largest segment with a revenue share of 32.14% in 2020. Horizon Databook has segmented the Global marketing analytics software market based on social media marketing, e-mail marketing, search engine marketing, content marketing covering the revenue growth of each sub-segment from 2016 to 2027.
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Marketing Analytics Software Market Scope
Marketing Analytics Software Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Funnel | View profile | 251-500 | Stockholm, Stockholms Lan, Sweden, Europe | https://funnel.io/ |
| Salesforce Inc | View profile | 72682 | 415 Mission Street, 3rd Floor, Salesforce Tower, San Francisco, CA, United States, 94105 | https://www.salesforce.com |
| SAS | View profile | 10001+ | Cary, North Carolina, United States, North America | http://www.sas.com |
| Adobe Inc | View profile | 29945 | 345 Park Avenue, San Jose, CA, United States, 95110-2704 | https://www.adobe.com |
| Accenture PLC Class A | View profile | 742000 | 1 Grand Canal Square, Grand Canal Harbour, Dublin, Ireland, 2 | https://www.accenture.com |
| Alphabet Inc Class A | View profile | 180895 | 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 | https://www.abc.xyz |
| International Business Machines Corp | View profile | 282200 | One New Orchard Road, Armonk, NY, United States, 10504 | http://www.ibm.com |
| Oracle Corp | View profile | 164000 | 2300 Oracle Way, Austin, TX, United States, 78741 | https://www.oracle.com |
Global marketing analytics software market size, by regions, 2016-2027 (US$B)
Top 10 countries: Marketing analytics software market size, 2020 (US$B)
Global marketing analytics software market share, by application, 2020 & 2027 (%, US$B)
Marketing analytics software market: Opportunity assessment by country
Global marketing analytics software market, by region, 2020 (US$B)
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