Middle East & Africa Ing Analytics Software Market Size & Outlook
The marketing analytics software market in Middle East & Africa is expected to reach a projected revenue of US$ 0.4 billion by 2027. A compound annual growth rate of 17.4% is expected of Middle East & Africa marketing analytics software market from 2021 to 2027.
Revenue, 2020 (US$B)
$0.1
Forecast, 2027 (US$B)
$0.4
CAGR, 2021 - 2027
17.4%
Report Coverage
Middle East & Africa
Related Markets
MEA marketing analytics software market highlights
- The MEA marketing analytics software market generated a revenue of USD 0.1 billion in 2020.
- The market is expected to grow at a CAGR of 17.4% from 2021 to 2027.
- In terms of segment, e-mail marketing was the largest revenue generating application in 2020.
- Social Media Marketing is the most lucrative application segment registering the fastest growth during the forecast period.
MEA data book summary
| Market revenue in 2020 | USD 0.1 billion |
| Market revenue in 2027 | USD 0.4 billion |
| Growth rate | 17.4% (CAGR from 2021 to 2027) |
| Largest segment | E-mail marketing |
| Fastest growing segment | Social Media Marketing |
| Historical data covered | 2016 - 2019 |
| Base year for estimation | 2020 |
| Forecast period covered | 2021 - 2027 |
| Quantitative units | Revenue in USD billion |
| Market segmentation | Social Media Marketing, E-Mail Marketing, Search Engine Marketing, Content Marketing |
| Key market players worldwide | Accenture PLC Class A, Adobe Inc, Alphabet Inc Class A, International Business Machines Corp, Oracle Corp, SAS, Salesforce Inc, Funnel |
Other key industry trends
- In terms of revenue, MEA region accounted for 5.0% of the global marketing analytics software market in 2020.
- Globally, North America is projected to lead the regional market in terms of revenue in 2027.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 2.2 billion by 2027.
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Marketing Analytics Software Market Scope
Marketing analytics software market segmentation & scope
Others
Marketing Analytics Software Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Funnel | View profile | 251-500 | Stockholm, Stockholms Lan, Sweden, Europe | https://funnel.io/ |
| Salesforce Inc | View profile | 72682 | 415 Mission Street, 3rd Floor, Salesforce Tower, San Francisco, CA, United States, 94105 | https://www.salesforce.com |
| SAS | View profile | 10001+ | Cary, North Carolina, United States, North America | http://www.sas.com |
| Adobe Inc | View profile | 29945 | 345 Park Avenue, San Jose, CA, United States, 95110-2704 | https://www.adobe.com |
| Accenture PLC Class A | View profile | 742000 | 1 Grand Canal Square, Grand Canal Harbour, Dublin, Ireland, 2 | https://www.accenture.com |
| Alphabet Inc Class A | View profile | 180895 | 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 | https://www.abc.xyz |
| International Business Machines Corp | View profile | 282200 | One New Orchard Road, Armonk, NY, United States, 10504 | http://www.ibm.com |
| Oracle Corp | View profile | 164000 | 2300 Oracle Way, Austin, TX, United States, 78741 | https://www.oracle.com |
Middle East & Africa Marketing Analytics Software Market Share, 2020 & 2027 (US$B)
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