Global Ing Technology (martech) Market Size & Outlook

The industrying technology (martech) industry worldwide is expected to reach a projected revenue of US$ 1,379,274.3 million by 2030. A compound annual growth rate of 19.8% is expected of the worldwide industrying technology (martech) industry from 2024 to 2030.
Revenue, 2023 (US$M)
$389,145.1
Forecast, 2030 (US$M)
$1,379,274.3
CAGR, 2024 - 2030
19.8%
Report Coverage
Worldwide

Global marketing technology (martech) market highlights

  • The global marketing technology (martech) market generated a revenue of USD 389,145.1 million in 2023 and is expected to reach USD 1,379,274.3 million by 2030.
  • The market is expected to grow at a CAGR (2024 - 2030) of 19.8% by 2030.
  • In terms of segment, social media tools accounted for a revenue of USD 90,492.2 million in 2023.
  • Social media tools is the most lucrative product segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2023.
  • Country-wise, Mexico is expected to register the highest CAGR from 2024 to 2030.

Global data book summary

Market revenue in 2023USD 389,145.1 million
Market revenue in 2030USD 1,379,274.3 million
Growth rate19.8% (CAGR from 2023 to 2030)
Largest segmentSocial media tools
Fastest growing segmentSocial media tools
Historical data covered2017 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSocial media tools, Content marketing tools, Rich media tool, Automation tool, Data & analytics tools, Sales enablement tools

Other key industry trends

  • In terms of revenue, the North America accounted for 33.6% of the global marketing technology (martech) market in 2023.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, Mexico is the fastest growing regional market and is projected to reach USD 21,855.5 million by 2030.

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Marketing Technology (MarTech) Market Scope

Marketing technology (martech) market segmentation & scope
Social media tools
Content marketing tools
Rich media tool
Automation tool
Data & analytics tools
Sales enablement tools
Digital marketing
Offline marketing
IT & Telecommunications
Retail & e-commerce
Healthcare
Media & entertainment
Sports & events
BFSI
Real Estate
Others

Marketing Technology (MarTech) Market Companies

Name Profile # Employees HQ Website

Global marketing technology (martech) market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to marketing technology (martech) market will help companies and investors design strategic landscapes.


Social media tools was the largest segment with a revenue share of 23.25% in 2023. Horizon Databook has segmented the Global marketing technology (martech) market based on social media tools, content marketing tools, rich media tool, automation tool, data & analytics tools, sales enablement tools covering the revenue growth of each sub-segment from 2017 to 2030.


  • Global ing Technology (MarTech) Product Outlook (Revenue, USD Million, 2017-2030)
    • Social media tools
    • Content marketing tools
    • Rich media tool
    • Automation tool
    • Data & analytics tools
    • Sales enablement tools
  • Global ing Technology (MarTech) Type Outlook (Revenue, USD Million, 2017-2030)
    • Digital marketing
    • Offline marketing
  • Global ing Technology (MarTech) Application Outlook (Revenue, USD Million, 2017-2030)
    • IT & Telecommunications
    • Retail & e-commerce
    • Healthcare
    • Media & entertainment
    • Sports & events
    • BFSI
    • Real Estate
    • Others

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Target buyers of Global marketing technology (martech) market databook

  • Our clientele includes a mix of marketing technology (martech) market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of global-level data and insights on the Global marketing technology (martech) market , including forecasts for subscribers. This global databook contains high-level insights into Global marketing technology (martech) market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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Global marketing technology (martech) market size, by regions, 2017-2030 (US$M)

Top 10 countries: Marketing technology (martech) market size, 2023 (US$M)

Global marketing technology (martech) market share, by product, 2023 & 2030 (%, US$M)

Marketing technology (martech) market: Opportunity assessment by country

Global marketing technology (martech) market, by region, 2023 (US$M)

Global marketing technology (martech) market size, by regions, 2017-2030 (US$M)

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