North America Menstrual Cup Market Size & Outlook, 2025-2030

The menstrual cup market in North America is expected to reach a projected revenue of US$ 502.8 million by 2030. A compound annual growth rate of 5.5% is expected of North America menstrual cup market from 2025 to 2030.
Revenue, 2024 (US$M)
$364.3
Forecast, 2030 (US$M)
$502.8
CAGR, 2025 - 2030
5.5%
Report Coverage
North America

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North America menstrual cup market, 2018-2030 (US$M)

North America menstrual cup market, 2018-2030 (US$M)

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North America menstrual cup market highlights

  • The North America menstrual cup market generated a revenue of USD 364.3 million in 2024.
  • The market is expected to grow at a CAGR of 5.5% from 2025 to 2030.
  • In terms of segment, silicone was the largest revenue generating material type in 2024.
  • Thermoplastic Elastomer is the most lucrative material type segment registering the fastest growth during the forecast period.
  • Country-wise, U.S. is expected to register the highest CAGR from 2025 to 2030.


North America data book summary

Market revenue in 2024USD 364.3 million
Market revenue in 2030USD 502.8 million
Growth rate5.5% (CAGR from 2025 to 2030)
Largest segmentSilicone
Fastest growing segmentThermoplastic Elastomer
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationLatex, Silicone, Thermoplastic Elastomer, Rubber
Key market players worldwideDiva International, Mooncup, Meluna, LENA menstrual cup, The Flex Co., Intimina, Blossom Menstrual Cups, Lunette, Ruby Cup, Saalt, Sirona Hygiene, Redcliffe Hygiene, Procter & Gamble Company


Other key industry trends

  • In terms of revenue, North America region accounted for 42.1% of the global menstrual cup market in 2024.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 285.8 million by 2030.

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Menstrual Cup market Companies

Name Profile # Employees HQ Website
Redcliffe Hygiene View profile 11-50 Gurgaon, Haryana, India, Asia http://redcliffehygiene.com
Sirona Hygiene View profile 11-50 New Delhi, Delhi, India, Asia https://www.thesirona.com/
Ruby Cup View profile 1-10 Barcelona, Catalonia, Spain, Europe https://rubycup.com/
Lunette View profile 11-50 Juupajoki, Western Finland, Finland, Europe https://www.lunette.com/
Blossom Menstrual Cups View profile - Lawrenceville, Georgia, United States, North America https://www.blossomcup.com
Intimina View profile 251-500 Stockholm, Stockholms Lan, Sweden, Europe https://www.intimina.com/
LENA menstrual cup View profile 1-10 New York, New York, United States, North America https://lenacup.com/
Meluna View profile 1-10 Jakarta, Jakarta Raya, Indonesia, Asia https://meluna.co.id
Mooncup View profile 11-50 New Brighton, Wirral, United Kingdom, Europe https://www.mooncup.co.uk/
Diva International View profile 11-50 Kitchener, Ontario, Canada, North America https://www.divainternational.ca
Procter & Gamble Company View profile 10001+ Cincinnati, Ohio, United States, North America https://us.pg.com/
The Flex Co. View profile 51-100 Venice, California, United States, North America http://www.flexfits.com
Saalt View profile 11-50 Boise, Idaho, United States, North America https://saalt.com

North America menstrual cup market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to menstrual cup market will help companies and investors design strategic landscapes.


Silicone was the largest segment with a revenue share of 47.74% in 2024. Horizon Databook has segmented the North America menstrual cup market based on latex, silicone, thermoplastic elastomer, rubber covering the revenue growth of each sub-segment from 2018 to 2030.


The North America menstrual cup market was valued at USD 364.34 million in 2024. The growth in this region is attributed to high levels of awareness about menstrual health and environmental sustainability. Robust marketing efforts by manufacturers, coupled with a strong emphasis on eco-friendly lifestyles, have normalized the use of menstrual cups among consumers. Additionally, the advanced retail infrastructure, including both online and offline channels, provides easy access to a variety of brands and products, supporting market expansion.

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Target buyers of North America menstrual cup market databook

  • Our clientele includes a mix of menstrual cup market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the North America menstrual cup market , including forecasts for subscribers. This continent databook contains high-level insights into North America menstrual cup market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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North America menstrual cup market size, by country, 2018-2030 (US$M)

North America Menstrual Cup market Outlook Share, 2024 & 2030 (US$M)

North America menstrual cup market size, by country, 2018-2030 (US$M)

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