U.S. Menstrual Cup Market Size & Outlook, 2025-2030
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U.S. menstrual cup market highlights
- The U.S. menstrual cup market generated a revenue of USD 273.0 million in 2024 and is expected to reach USD 378.5 million by 2030.
- The U.S. market is expected to grow at a CAGR of 5.6% from 2025 to 2030.
- In terms of segment, silicone was the largest revenue generating material type in 2024.
- Thermoplastic Elastomer is the most lucrative material type segment registering the fastest growth during the forecast period.
Menstrual cup market data book summary
| Market revenue in 2024 | USD 273.0 million |
| Market revenue in 2030 | USD 378.5 million |
| Growth rate | 5.6% (CAGR from 2025 to 2030) |
| Largest segment | Silicone |
| Fastest growing segment | Thermoplastic Elastomer |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Latex, Silicone, Thermoplastic Elastomer, Rubber |
| Key market players worldwide | Diva International, Mooncup, Meluna, LENA menstrual cup, The Flex Co., Intimina, Blossom Menstrual Cups, Lunette, Ruby Cup, Saalt, Sirona Hygiene, Redcliffe Hygiene, Procter & Gamble Company |
Other key industry trends
- In terms of revenue, U.S. accounted for 31.6% of the global menstrual cup market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. menstrual cup market is projected to lead the regional market in terms of revenue in 2030.
- U.S. is the fastest growing regional market in North America and is projected to reach USD 378.5 million by 2030.
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Menstrual Cup market Scope
Menstrual Cup market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Redcliffe Hygiene | View profile | 11-50 | Gurgaon, Haryana, India, Asia | http://redcliffehygiene.com |
| Sirona Hygiene | View profile | 11-50 | New Delhi, Delhi, India, Asia | https://www.thesirona.com/ |
| Ruby Cup | View profile | 1-10 | Barcelona, Catalonia, Spain, Europe | https://rubycup.com/ |
| Lunette | View profile | 11-50 | Juupajoki, Western Finland, Finland, Europe | https://www.lunette.com/ |
| Blossom Menstrual Cups | View profile | - | Lawrenceville, Georgia, United States, North America | https://www.blossomcup.com |
| Intimina | View profile | 251-500 | Stockholm, Stockholms Lan, Sweden, Europe | https://www.intimina.com/ |
| LENA menstrual cup | View profile | 1-10 | New York, New York, United States, North America | https://lenacup.com/ |
| Meluna | View profile | 1-10 | Jakarta, Jakarta Raya, Indonesia, Asia | https://meluna.co.id |
| Mooncup | View profile | 11-50 | New Brighton, Wirral, United Kingdom, Europe | https://www.mooncup.co.uk/ |
| Diva International | View profile | 11-50 | Kitchener, Ontario, Canada, North America | https://www.divainternational.ca |
| Procter & Gamble Company | View profile | 10001+ | Cincinnati, Ohio, United States, North America | https://us.pg.com/ |
| The Flex Co. | View profile | 51-100 | Venice, California, United States, North America | http://www.flexfits.com |
| Saalt | View profile | 11-50 | Boise, Idaho, United States, North America | https://saalt.com |
U.S. menstrual cup market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to menstrual cup market will help companies and investors design strategic landscapes.
Silicone was the largest segment with a revenue share of 47.58% in 2024. Horizon Databook has segmented the U.S. menstrual cup market based on latex, silicone, thermoplastic elastomer, rubber covering the revenue growth of each sub-segment from 2018 to 2030.
Government initiatives also play a crucial role in promoting menstrual hygiene products. For instance, legislative efforts such as the Menstrual Equity for All Act aim to improve access to menstrual products, including cups, thereby encouraging their use among women who may have previously faced barriers to accessing these products.
Awareness campaigns led by both government and non-profit organizations have significantly increased public knowledge about menstrual health, contributing to a more informed consumer base. The availability of a diverse range of menstrual cup brands and products through various distribution channels, particularly e-commerce platforms, has also facilitated market growth. Consumers now have easier access to information and purchasing options, allowing them to make more informed choices regarding their menstrual health.
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Target buyers of U.S. menstrual cup market databook
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Our clientele includes a mix of menstrual cup market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the U.S. menstrual cup market , including forecasts for subscribers. This country databook contains high-level insights into U.S. menstrual cup market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
US Material Type - Menstrual Cup Market size, 2024 - 2030 (US$M)
U.S. Menstrual Cup market Outlook Share, 2024 & 2030 (US$M)
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