Global Nicotine Pouches Market Size & Outlook, 2024-2030

The nicotine pouches industry worldwide is expected to reach a projected revenue of US$ 22,842.2 million by 2030. A compound annual growth rate of 34% is expected of the worldwide nicotine pouches industry from 2025 to 2030.
Revenue, 2024 (US$M)
$3,950.3
Forecast, 2030 (US$M)
$22,842.2
CAGR, 2025 - 2030
34%
Report Coverage
Worldwide

Global nicotine pouches market highlights

  • The global nicotine pouches market generated a revenue of USD 3,950.3 million in 2024 and is expected to reach USD 22,842.2 million by 2030.
  • The market is expected to grow at a CAGR (2025 - 2030) of 34% by 2030.
  • In terms of segment, tobacco derived accounted for a revenue of USD 3,777.0 million in 2024.
  • Synthetic is the most lucrative product segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2024.
  • Country-wise, Brazil is expected to register the highest CAGR from 2025 to 2030.

Global data book summary

Market revenue in 2024USD 3,950.3 million
Market revenue in 2030USD 22,842.2 million
Growth rate34% (CAGR from 2024 to 2030)
Largest segmentTobacco derived
Fastest growing segmentSynthetic
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationTobacco derived, Synthetic

Other key industry trends

  • In terms of revenue, the North America accounted for 79.8% of the global nicotine pouches market in 2024.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, Brazil is the fastest growing regional market and is projected to reach USD 15.4 million by 2030.

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Nicotine Pouches Market Companies

Name Profile # Employees HQ Website

Global nicotine pouches market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to nicotine pouches market will help companies and investors design strategic landscapes.


Tobacco derived was the largest segment with a revenue share of 95.61% in 2024. Horizon Databook has segmented the Global nicotine pouches market based on tobacco derived, synthetic covering the revenue growth of each sub-segment from 2018 to 2030.


In a 2020 study titled Nicotine products relative risk assessment: a systematic review and meta-analysis Rachel Murkett and her team developed a relative risk hierarchy (RRH) of 13 nicotine products. Nicotine pouches are known to deliver as much or more nicotine as medicinal nicotine in the form of gum and lozenges and thus, they are preferred by people who want to quit smoking.


Nicotine pouches are sold under various brand names, including ZYN, Verve, on!, Rogue, and NIIN. Players such as Swedish Match and British American Tobacco (BAT) saw rapid growth in their modern oral segments in the U.S. in 2020. Swedish Match more than doubled the shipments of its nicotine pouches, while BAT reported a revenue increase of 57% in its modern oral segment with a 45% rise in shipments to the U.S.

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Target buyers of Global nicotine pouches market databook

  • Our clientele includes a mix of nicotine pouches market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of global-level data and insights on the Global nicotine pouches market , including forecasts for subscribers. This global databook contains high-level insights into Global nicotine pouches market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Global nicotine pouches market size, by regions, 2018-2030 (US$M)

Top 10 countries: Nicotine pouches market size, 2024 (US$M)

Global nicotine pouches market share, by product, 2024 & 2030 (%, US$M)

Nicotine pouches market: Opportunity assessment by country

Global nicotine pouches market, by region, 2024 (US$M)

Global nicotine pouches market size, by regions, 2018-2030 (US$M)

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