Asia Pacific Nicotine Pouches Market Size & Outlook
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Asia Pacific nicotine pouches market highlights
- The Asia Pacific nicotine pouches market generated a revenue of USD 14.8 million in 2024.
- The market is expected to grow at a CAGR of 46.1% from 2025 to 2030.
- In terms of segment, tobacco derived was the largest revenue generating product in 2024.
- Synthetic is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, China is expected to register the highest CAGR from 2025 to 2030.
Asia Pacific data book summary
| Market revenue in 2024 | USD 14.8 million |
| Market revenue in 2030 | USD 144.0 million |
| Growth rate | 46.1% (CAGR from 2025 to 2030) |
| Largest segment | Tobacco derived |
| Fastest growing segment | Synthetic |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Tobacco derived, Synthetic |
| Key market players worldwide | Swedish Match, Altria Group Inc, British American Tobacco, Japan Tobacco Inc, Philip Morris International Inc, Skruf Snus |
Other key industry trends
- In terms of revenue, Asia Pacific region accounted for 0.4% of the global nicotine pouches market in 2024.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- MEA is the fastest growing regional market and is projected to reach USD 158.8 million by 2030.
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Nicotine Pouches Market Scope
Nicotine Pouches Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Nicodrops International | View profile | 1-10 | Imperial Beach, California, United States, North America | https://nicodrops.com |
| Niqo Robotics | View profile | 51-100 | Bangalore, Karnataka, India, Asia | https://niqorobotics.com/ |
| Swisher International Group | View profile | 5001-10000 | Jacksonville, Florida, United States, North America | http://www.swisher.com/ |
| Japan Tobacco Inc | View profile | 61432 | 2-1, Toranomon 2-chome, Minato-ku, Tokyo, Japan, 105-8422 | http://www.jt.com |
| Philip Morris International Inc | View profile | 82700 | 677 Washington Boulevard, Suite 1100, Stamford, New York, NY, United States, 06901 | https://www.pmi.com |
| Skruf Snus | View profile | 101-250 | Stockholm, Stockholms Lan, Sweden, Europe | https://skruf.se/ |
| snuscentral | View profile | - | Plano, Texas, United States, North America | http://www.snuscentral.org/ |
| British American Tobacco | View profile | 10001+ | London, England, United Kingdom, Europe | https://bat.com |
| Swedish Match | View profile | 1001-5000 | Stockholm, Stockholms Lan, Sweden, Europe | https://www.swedishmatch.com |
| Altria Group Inc | View profile | 6400 | 6601 West Broad Street, Richmond, VA, United States, 23230 | https://www.altria.com |
Asia Pacific nicotine pouches market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to nicotine pouches market will help companies and investors design strategic landscapes.
Tobacco derived was the largest segment with a revenue share of 97.97% in 2024. Horizon Databook has segmented the Asia Pacific nicotine pouches market based on tobacco derived, synthetic covering the revenue growth of each sub-segment from 2018 to 2030.
Rapid urbanization, per capita income, and attractive marketing strategies adopted by global players are set to propel market growth in Asia Pacific. Key manufacturers present in the region continued to expand their geographic and store footprint for their oral smokeless product portfolios, often accompanied by promotional discount activities.
For instance, SHIRO, a Japan-based brand, offers nicotine pouches in seven flavors, including Tingling Mint, Sour Red Berry, Fresh Mint, Cooling Mint, and more. Nicotine pouches are the modern way of tobacco consumption and are placed between the consumer’s gum and cheeks or lips. In Asia Pacific, BAT has the leading Net Effect score in one country–Indonesia.
In 2020, BAT launched Velo, its non-tobacco nicotine pouches brand, which contributed to this position. BAT is the first mover in this category. Low taxation on tobacco products in low-income countries is likely to boost the market growth in Asia Pacific.
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Target buyers of Asia Pacific nicotine pouches market databook
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Our clientele includes a mix of nicotine pouches market companies, investment firms, advisory firms & academic institutions.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the Asia Pacific nicotine pouches market , including forecasts for subscribers. This continent databook contains high-level insights into Asia Pacific nicotine pouches market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Asia Pacific nicotine pouches market size, by country, 2018-2030 (US$M)
Asia Pacific Nicotine Pouches Market Outlook Share, 2024 & 2030 (US$M)
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