Global Oral Care Market Size & Outlook, 2024-2030

The global oral care market size was estimated at USD 37,798.6 million in 2024 and is projected to reach USD 54,073.4 million by 2030, growing at a CAGR of 6.2% from 2025 to 2030.
Revenue, 2024 (US$M)
$37,798.6
Forecast, 2030 (US$M)
$54,073.4
CAGR, 2025 - 2030
6.2%
Report Coverage
Worldwide

Global oral care market highlights

  • The global oral care market generated a revenue of USD 37,798.6 million in 2024 and is expected to reach USD 54,073.4 million by 2030.
  • The market is expected to grow at a CAGR (2025 - 2030) of 6.2% by 2030.
  • In terms of segment, toothpaste accounted for a revenue of USD 10,893.8 million in 2024.
  • Toothbrush is the most lucrative product segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2024.
  • Country-wise, India is expected to register the highest CAGR from 2025 to 2030.

Global data book summary

Market revenue in 2024USD 37,798.6 million
Market revenue in 2030USD 54,073.4 million
Growth rate6.2% (CAGR from 2025 to 2030)
Largest segmentToothpaste
Fastest growing segmentToothbrush
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationToothbrush, Toothpaste, Mouthwash/rinse, Denture Products, Dental Accessories

Other key industry trends

  • In terms of revenue, the North America accounted for 31.2% of the global oral care market in 2024.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, India is the fastest growing regional market and is projected to reach USD 5,003.6 million by 2030.

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Oral Care Market Companies

Name Profile # Employees HQ Website

Global oral care market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to oral care market will help companies and investors design strategic landscapes.


Toothpaste was the largest segment with a revenue share of 28.82% in 2024. Horizon Databook has segmented the Global oral care market based on toothbrush, toothpaste, mouthwash/rinse, denture products, dental accessories covering the revenue growth of each sub-segment from 2018 to 2030.


  • Global Oral Care Product Outlook (Revenue, USD Million, 2018-2030)
    • Toothbrush
      • Manual
      • Electric
      • Battery-powered
      • Others
    • Toothpaste
      • Gel
      • Polish
      • Paste
      • Powder
    • Mouthwash/rinse
      • Medicated
      • Non-medicated
    • Denture Products
      • Cleaners
      • Fixatives
      • Others
    • Dental Accessories
      • Cosmetic Whitening Products
      • Fresh Breath Dental Chewing Gum
      • Tongue Scrapers
      • Fresh breaths strips
      • Others
        • Mouth Freshner sprays
        • Oral Irrigators
          • Countertop
          • Cordless
  • Global Oral Care Distribution Channel Outlook (Revenue, USD Million, 2018-2030)
    • Supermarkets/Hypermarkets
    • Convenience stores
    • Online retail stores
    • Pharmacies and Drug stores

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Target buyers of Global oral care market databook

  • Our clientele includes a mix of oral care market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of global-level data and insights on the Global oral care market , including forecasts for subscribers. This global databook contains high-level insights into Global oral care market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Global oral care market size, by regions, 2018-2030 (US$M)

Top 10 countries: Oral care market size, 2024 (US$M)

Global oral care market share, by product, 2024 & 2030 (%, US$M)

Oral care market: Opportunity assessment by country

Global oral care market, by region, 2024 (US$M)

Global oral care market size, by regions, 2018-2030 (US$M)

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