Global Personalized Testing & Supplements Market Size & Outlook

The personalized testing & supplements industry worldwide is expected to reach a projected revenue of US$ 28,733.2 million by 2030. A compound annual growth rate of 16.2% is expected of the worldwide personalized testing & supplements industry from 2025 to 2030.
Revenue, 2024 (US$M)
$11,766.7
Forecast, 2030 (US$M)
$28,733.2
CAGR, 2025 - 2030
16.2%
Report Coverage
Worldwide

Global personalized testing & supplements market, 2018-2030 (US$M)

Related Markets

Global personalized testing & supplements market highlights

  • The global personalized testing & supplements market generated a revenue of USD 11,766.7 million in 2024 and is expected to reach USD 28,733.2 million by 2030.
  • The market is expected to grow at a CAGR (2025 - 2030) of 16.2% by 2030.
  • In terms of segment, personalized supplements accounted for a revenue of USD 11,153.8 million in 2024.
  • Personalized Testing is the most lucrative service segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2024.
  • Country-wise, Germany is expected to register the highest CAGR from 2025 to 2030.

Global data book summary

Market revenue in 2024USD 11,766.7 million
Market revenue in 2030USD 28,733.2 million
Growth rate16.2% (CAGR from 2025 to 2030)
Largest segmentPersonalized supplements
Fastest growing segmentPersonalized Testing
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationPersonalized Supplements, Personalized Recommendations, Personalized Testing

Other key industry trends

  • In terms of revenue, the North America accounted for 56.9% of the global personalized testing & supplements market in 2024.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, Germany is the fastest growing regional market and is projected to reach USD 1,964.4 million by 2030.

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Personalized Testing & Supplements Market Companies

Name Profile # Employees HQ Website

Global personalized testing & supplements market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to personalized testing & supplements market will help companies and investors design strategic landscapes.


Personalized supplements was the largest segment with a revenue share of 94.79% in 2024. Horizon Databook has segmented the Global personalized testing & supplements market based on personalized supplements, personalized recommendations, personalized testing covering the revenue growth of each sub-segment from 2018 to 2030.


  • Global Personalized Testing & Supplements Service Outlook (Revenue, USD Million, 2018-2030)
    • Personalized Supplements
      • Proteins & Amino Acid
      • Vitamins
      • Minerals
      • Probiotics
      • Herbal/Botanic
      • Others
    • Personalized Recommendations
      • Fixed
      • Repeat
      • Continuous
    • Personalized Testing
      • Blood Tests
      • DNA Tests
      • Wearable Device & App-based Tests
      • Others
  • Global Personalized Testing & Supplements Application Outlook (Revenue, USD Million, 2018-2030)
    • General Health & Wellness
    • Deficiency Management
    • Others
  • Global Personalized Testing & Supplements Service Provider Outlook (Revenue, USD Million, 2018-2030)
    • Personalized Testing & Supplement Companies (DTC)
    • Dieticians & Nutritionists
    • Others

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  • Our clientele includes a mix of personalized testing & supplements market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of global-level data and insights on the Global personalized testing & supplements market , including forecasts for subscribers. This global databook contains high-level insights into Global personalized testing & supplements market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Global personalized testing & supplements market size, by regions, 2018-2030 (US$M)

Top 10 countries: Personalized testing & supplements market size, 2024 (US$M)

Global personalized testing & supplements market share, by service, 2024 & 2030 (%, US$M)

Personalized testing & supplements market: Opportunity assessment by country

Global personalized testing & supplements market, by region, 2024 (US$M)

Global personalized testing & supplements market size, by regions, 2018-2030 (US$M)

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