Europe Prescriptive Analytics Market Size & Outlook

The prescriptive analytics market in Europe is expected to reach a projected revenue of US$ 14,847.4 million by 2030. A compound annual growth rate of 31.9% is expected of Europe prescriptive analytics market from 2025 to 2030.
Revenue, 2024 (US$M)
$2,824.0
Forecast, 2030 (US$M)
$14,847.4
CAGR, 2025 - 2030
31.9%
Report Coverage
Europe

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Europe prescriptive analytics market, 2018-2030 (US$M)

Europe prescriptive analytics market, 2018-2030 (US$M)

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Europe prescriptive analytics market highlights

  • The Europe prescriptive analytics market generated a revenue of USD 2,824.0 million in 2024.
  • The market is expected to grow at a CAGR of 31.9% from 2025 to 2030.
  • In terms of segment, software was the largest revenue generating component in 2024.
  • Software is the most lucrative component segment registering the fastest growth during the forecast period.

Europe data book summary

Market revenue in 2024USD 2,824.0 million
Market revenue in 2030USD 14,847.4 million
Growth rate31.9% (CAGR from 2025 to 2030)
Largest segmentSoftware
Fastest growing segmentSoftware
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSoftware
Key market players worldwideAccenture PLC Class A, Amazon.com Inc, International Business Machines Corp, Microsoft Corp, Oracle Corp, SAP SE, SAS AB, Sisense

Other key industry trends

  • In terms of revenue, Europe region accounted for 23.9% of the global prescriptive analytics market in 2024.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 16,927.8 million by 2030.

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Prescriptive Analytics Market Scope

Prescriptive analytics market segmentation & scope
Software
Servcies
Application
Supply Chain Management
Risk Management
Operations Management
Revenue Management
Marketing and Sales
Others (Asset management, Customer relationship management)
End Use
Music Production and Recording
Film and Television
Video Games and Interactive Entertainment
Advertising and Marketing
Music Education and Training
Streaming Services and Music Platforms

Prescriptive Analytics Market Companies

Name Profile # Employees HQ Website
Sisense View profile 501-1000 New York, New York, United States, North America http://www.sisense.com
SAS AB View profile 8099 Frosundaviks Alle 1, Solna, Stockholm, Sweden, SE-195 87 https://www.sasgroup.net
SAP SE View profile 107602 Dietmar-Hopp-Allee 16, Walldorf, BW, Germany, 69190 https://www.sap.com
Accenture PLC Class A View profile 742000 1 Grand Canal Square, Grand Canal Harbour, Dublin, Ireland, 2 https://www.accenture.com
Microsoft Corp View profile 221000 One Microsoft Way, Redmond, WA, United States, 98052-6399 https://www.microsoft.com
International Business Machines Corp View profile 282200 One New Orchard Road, Armonk, NY, United States, 10504 http://www.ibm.com
Oracle Corp View profile 164000 2300 Oracle Way, Austin, TX, United States, 78741 https://www.oracle.com
Amazon.com Inc View profile 1525000 410 Terry Avenue North, Seattle, WA, United States, 98109-5210 https://www.amazon.com

Europe prescriptive analytics market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to prescriptive analytics market will help companies and investors design strategic landscapes.


Software was the largest segment with a revenue share of 100% in 2024. Horizon Databook has segmented the Europe prescriptive analytics market based on software covering the revenue growth of each sub-segment from 2018 to 2030.


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Target buyers of Europe prescriptive analytics market databook

  • Our clientele includes a mix of prescriptive analytics market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the Europe prescriptive analytics market , including forecasts for subscribers. This continent databook contains high-level insights into Europe prescriptive analytics market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

Partial client list

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