Global Printed Tissue Paper Market Size & Outlook, 2024-2030

The global printed tissue paper market size was estimated at USD 840.5 million in 2024 and is projected to reach USD 1,106.7 million by 2030, growing at a CAGR of 4.7% from 2025 to 2030.
Revenue, 2024 (US$M)
$840.5
Forecast, 2030 (US$M)
$1,106.7
CAGR, 2025 - 2030
4.7%
Report Coverage
Worldwide

Global printed tissue paper market highlights

  • The global printed tissue paper market generated a revenue of USD 840.5 million in 2024 and is expected to reach USD 1,106.7 million by 2030.
  • The market is expected to grow at a CAGR (2025 - 2030) of 4.7% by 2030.
  • In terms of segment, toilet paper accounted for a revenue of USD 214.3 million in 2024.
  • Napkin is the most lucrative product segment registering the fastest growth during the forecast period.
  • In terms of region, Asia Pacific was the largest revenue generating market in 2024.
  • Country-wise, China is expected to register the highest CAGR from 2025 to 2030.

Global data book summary

Market revenue in 2024USD 840.5 million
Market revenue in 2030USD 1,106.7 million
Growth rate4.7% (CAGR from 2024 to 2030)
Largest segmentToilet paper
Fastest growing segmentNapkin
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationToilet Paper, Napkin, Facial Tissue, Kitchen Tissue

Other key industry trends

  • In terms of revenue, the North America accounted for 26.0% of the global printed tissue paper market in 2024.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, China is the fastest growing regional market and is projected to reach USD 47.2 million by 2030.

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Printed Tissue Paper Market Companies

Name Profile # Employees HQ Website
CMPC View profile 10001+ Santiago, Region Metropolitana, Chile, South America http://www.cmpc.com/
Clean Paper View profile 11-50 Madison, Wisconsin, United States, North America https://cleanpaperinc.com
Beeta Tissue View profile 11-50 New Delhi, Delhi, India, Asia https://www.beetatissues.in
APP Group View profile 51-100 Montreal, Quebec, Canada, North America http://www.appgroup.ca
Cascades Inc View profile 10000 404, Rue Marie-Victorin Boulevard, C.P. 30, Kingsey Falls, QC, Canada, J0A 1B0 https://www.cascades.com
Georgia-Pacific View profile 10001+ Atlanta, Georgia, United States, North America http://www.gp.com/aboutus/companyoverview/index.html
Hengan International Group Co Ltd View profile 23000 Hengan Industrial City, Anhai Town, Fujian Province, Jinjiang, China, People's Republic of, 362261 https://www.hengan.com
Kimberly-Clark Corp View profile 41000 P.O. Box 619100, Dallas, TX, United States, 75261-9100 https://www.kimberly-clark.com
Procter & Gamble Co View profile 107000 One Procter and Gamble Plaza, Cincinnati, OH, United States, 45202 https://www.pginvestor.com

Global printed tissue paper market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to printed tissue paper market will help companies and investors design strategic landscapes.


Toilet paper was the largest segment with a revenue share of 25.5% in 2024. Horizon Databook has segmented the Global printed tissue paper market based on toilet paper, napkin, facial tissue, kitchen tissue covering the revenue growth of each sub-segment from 2018 to 2030.


  • Global Printed Tissue Paper Product Outlook (Revenue, USD Million, 2018-2030)
    • Napkin
    • Toilet Paper
    • Others
    • Facial Tissue
    • Kitchen Tissue
  • Global Printed Tissue Paper Distribution Channel Outlook (Revenue, USD Million, 2018-2030)
    • Online
    • Convenience Stores
    • Supermarket/Hypermarket
    • Other
  • Global Printed Tissue Paper End Use Outlook (Revenue, USD Million, 2018-2030)
    • Household
    • Commercial

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Target buyers of Global printed tissue paper market databook

  • Our clientele includes a mix of printed tissue paper market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of global-level data and insights on the Global printed tissue paper market , including forecasts for subscribers. This global databook contains high-level insights into Global printed tissue paper market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Global printed tissue paper market size, by regions, 2018-2030 (US$M)

Top 10 countries: Printed tissue paper market size, 2024 (US$M)

Global printed tissue paper market share, by distribution channel, 2024 & 2030 (%, US$M)

Printed tissue paper market: Opportunity assessment by country

Global printed tissue paper market, by region, 2024 (US$M)

Global printed tissue paper market size, by regions, 2018-2030 (US$M)

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