Global Sales Intelligence Market Size & Outlook, 2020-2027

The sales intelligence industry worldwide is expected to reach a projected revenue of US$ 5,033.6 million by 2027. A compound annual growth rate of 10.5% is expected of the worldwide sales intelligence industry from 2021 to 2027.

Revenue, 2020 (US$M)
$2,507.8
Forecast, 2027 (US$M)
$5,033.6
CAGR, 2021 - 2027
10.5%
Report Coverage
Worldwide

Global sales intelligence market highlights

  • The global sales intelligence market generated a revenue of USD 2,507.8 million in 2020 and is expected to reach USD 5,033.6 million by 2027.
  • The market is expected to grow at a CAGR (2021 - 2027) of 10.5% by 2027.
  • In terms of segment, software accounted for a revenue of USD 2,210.0 million in 2020.
  • Service is the most lucrative offering segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2020.
  • Country-wise, Germany is expected to register the highest CAGR from 2021 to 2027.

Global data book summary

Market revenue in 2020USD 2,507.8 million
Market revenue in 2027USD 5,033.6 million
Growth rate10.5% (CAGR from 2020 to 2027)
Largest segmentSoftware
Fastest growing segmentService
Historical data covered2016 - 2019
Base year for estimation2020
Forecast period covered2021 - 2027
Quantitative unitsRevenue in USD million
Market segmentationSoftware, Service

Other key industry trends

  • In terms of revenue, the North America accounted for 44.6% of the global sales intelligence market in 2020.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2027.
  • By country, Germany is the fastest growing regional market and is projected to reach USD 288.1 million by 2027.

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Sales Intelligence Market Scope

Sales intelligence market segmentation & scope
Software
Service
Cloud
On-premises
SMEs
Large Enterprises
Analytics and Reporting
Data Management
Lead Management
Others
BFSI
IT & Telecom
Retail & E-Commerce
Healthcare
Media & Entertainment
Others

Sales Intelligence Market Companies

Name Profile # Employees HQ Website

Global sales intelligence market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to sales intelligence market will help companies and investors design strategic landscapes.


Software was the largest segment with a revenue share of 88.13% in 2020. Horizon Databook has segmented the Global sales intelligence market based on software, service covering the revenue growth of each sub-segment from 2016 to 2027.


  • Global Sales Intelligence Offering Outlook (Revenue, USD Million, 2016-2027)
    • Software
    • Service
  • Global Sales Intelligence Deployment Mode Outlook (Revenue, USD Million, 2016-2027)
    • Cloud
    • On-premises
  • Global Sales Intelligence Organization Size Outlook (Revenue, USD Million, 2016-2027)
    • SMEs
    • Large Enterprises
  • Global Sales Intelligence Application Outlook (Revenue, USD Million, 2016-2027)
    • Analytics and Reporting
    • Data Management
    • Lead Management
    • Others
  • Global Sales Intelligence Vertical Outlook (Revenue, USD Million, 2016-2027)
    • BFSI
    • IT & Telecom
    • Retail & E-Commerce
    • Healthcare
    • Media & Entertainment
    • Others

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Target buyers of Global sales intelligence market databook

  • Our clientele includes a mix of sales intelligence market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of global-level data and insights on the Global sales intelligence market , including forecasts for subscribers. This global databook contains high-level insights into Global sales intelligence market from 2016 to 2027, including revenue numbers, major trends, and company profiles.

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Global sales intelligence market size, by regions, 2016-2027 (US$M)

Top 10 countries: Sales intelligence market size, 2020 (US$M)

Global sales intelligence market share, by offering, 2020 & 2027 (%, US$M)

Sales Intelligence Market: Opportunity Assessment By Country

Global sales intelligence market, by region, 2020 (US$M)

Global sales intelligence market size, by regions, 2016-2027 (US$M)

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