North America Sauna Market Size & Outlook, 2024-2030

The sauna market in North America is expected to reach a projected revenue of US$ 340.9 million by 2030. A compound annual growth rate of 5.3% is expected of North America sauna market from 2025 to 2030.
Revenue, 2024 (US$M)
$250.8
Forecast, 2030 (US$M)
$340.9
CAGR, 2025 - 2030
5.3%
Report Coverage
North America

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North America sauna market, 2018-2030 (US$M)

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North America sauna market highlights

  • The North America sauna market generated a revenue of USD 250.8 million in 2024.
  • The market is expected to grow at a CAGR of 5.3% from 2025 to 2030.
  • In terms of segment, traditional sauna was the largest revenue generating product in 2024.
  • Infrared Sauna is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, Mexico is expected to register the highest CAGR from 2025 to 2030.

North America data book summary

Market revenue in 2024USD 250.8 million
Market revenue in 2030USD 340.9 million
Growth rate5.3% (CAGR from 2025 to 2030)
Largest segmentTraditional sauna
Fastest growing segmentInfrared Sauna
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationTraditional Sauna, Infrared Sauna, Electric Sauna, Steam Saunas/Rooms, Others (Outdoor Sauna, etc.)
Key market players worldwideHarvia PLC Ordinary Shares, Klafs, TylöHelo, Masco Corp, Huum, Effegibi, Nordic Sauna, Saunacore

Other key industry trends

  • In terms of revenue, North America region accounted for 27.7% of the global sauna market in 2024.
  • Globally, Europe is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 324.8 million by 2030.

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Sauna Market Companies

Name Profile # Employees HQ Website

North America sauna market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to sauna market will help companies and investors design strategic landscapes.


Traditional sauna was the largest segment with a revenue share of 43.9% in 2024. Horizon Databook has segmented the North America sauna market based on traditional sauna, infrared sauna, electric sauna, steam saunas/rooms, others (outdoor sauna, etc.) covering the revenue growth of each sub-segment from 2018 to 2030.


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Target buyers of North America sauna market databook

  • Our clientele includes a mix of sauna market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the North America sauna market , including forecasts for subscribers. This continent databook contains high-level insights into North America sauna market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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North America sauna market size, by country, 2018-2030 (US$M)

North America Sauna Market Outlook Share, 2024 & 2030 (US$M)

North America sauna market size, by country, 2018-2030 (US$M)

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