Europe Short Term Vacation Rental Market Size & Outlook
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Europe short term vacation rental market highlights
- The Europe short term vacation rental market generated a revenue of USD 47,119.3 million in 2025.
- The market is expected to grow at a CAGR of 11.9% from 2026 to 2033.
- In terms of segment, home was the largest revenue generating accommodation type in 2025.
- Resort/Condominium is the most lucrative accommodation type segment registering the fastest growth during the forecast period.
- Country-wise, France is expected to register the highest CAGR from 2026 to 2033.
Europe data book summary
| Market revenue in 2025 | USD 47,119.3 million |
| Market revenue in 2033 | USD 115,372.0 million |
| Growth rate | 11.9% (CAGR from 2026 to 2033) |
| Largest segment | Home |
| Fastest growing segment | Resort/Condominium |
| Historical data covered | 2021 - 2024 |
| Base year for estimation | 2025 |
| Forecast period covered | 2026 - 2033 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Home, Apartments, Resort/Condominium |
| Key market players worldwide | Airbnb Inc Ordinary Shares - Class A, Booking Holdings Inc, Expedia Group Inc, MakeMyTrip Ltd, Tripadvisor Inc, Wyndham Hotels & Resorts Inc Ordinary Shares |
Other key industry trends
- In terms of revenue, Europe region accounted for 31.6% of the global short term vacation rental market in 2025.
- Globally, North America is projected to lead the regional market in terms of revenue in 2033.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 107,401.1 million by 2033.
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Short Term Vacation Rental Market Scope
Short Term Vacation Rental Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Novasol | View profile | 501-1000 | Virum, Hovedstaden, Denmark, Europe | http://www.novasol.com/ |
| Hotelplan Group | View profile | 101-250 | Glattbrugg, Zurich, Switzerland, Europe | https://www.hotelplan.com/ |
| 9flats | View profile | 51-100 | Singapore, Central Region, Singapore, Asia | http://www.9flats.com |
| Tripadvisor Inc | View profile | 2829 | 400 1st Avenue, Needham, MA, United States, 02494 | https://www.tripadvisor.com |
| Wyndham Hotels & Resorts Inc Ordinary Shares | View profile | 2300 | 22 Sylvan Way, Parsippany, NJ, United States, 07054 | https://www.wyndhamhotels.com |
| MakeMyTrip Ltd | View profile | 4090 | DLF Cyber City, DLF Phase 2, 19th Floor, Building No. 5, Tower B, Sector 25, Gurugram, HR, India, 122002 | https://www.makemytrip.com |
| Expedia Group Inc | View profile | 17100 | 1111 Expedia Group Way W, Seattle, WA, United States, 98119 | https://www.expediagroup.com |
| Booking Holdings Inc | View profile | 23600 | 800 Connecticut Avenue, Norwalk, CT, United States, 06854 | https://www.bookingholdings.com |
| Airbnb Inc Ordinary Shares - Class A | View profile | 6907 | 888 Brannan Street, San Francisco, CA, United States, 94103 | https://www.airbnb.com |
Europe short term vacation rental market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to short term vacation rental market will help companies and investors design strategic landscapes.
Home was the largest segment with a revenue share of 47.38% in 2025. Horizon Databook has segmented the Europe short term vacation rental market based on home, apartments, resort/condominium covering the revenue growth of each sub-segment from 2021 to 2033.
Rising travel connectivity and rapid penetration of high-speed internet have made even the most remote places in Europe more accessible to travelers. This is driving the urge to explore new, exotic, and exciting locations across the region, fueling the vacation rental market.
Germany, France, the U.K., Italy, and Spain are the largest markets in the region, with cities like London, Paris, Rome, Moscow, Madrid, Saint Petersburg, Barcelona, Lisbon, Milano, and Batumi having the highest number of vacation rentals.
The later stage of the pandemic saw a surge in vacation rentals as many people from around the world had the urge to travel after lengthy lockdown periods. Home rentals seemed like a safer and more hygienic option over hotels, and players like Airbnb and Vrbo reported a rise in bookings.
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Target buyers of Europe short term vacation rental market databook
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Our clientele includes a mix of short term vacation rental market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the Europe short term vacation rental market , including forecasts for subscribers. This continent databook contains high-level insights into Europe short term vacation rental market from 2021 to 2033, including revenue numbers, major trends, and company profiles.
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Europe short term vacation rental market size, by country, 2021-2033 (US$M)
Europe Short Term Vacation Rental Market Outlook Share, 2025 & 2033 (US$M)
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