Europe Silver Tourism Market Size & Outlook, 2024-2030

The silver tourism market in Europe is expected to reach a projected revenue of US$ 1,026.7 million by 2030. A compound annual growth rate of 16.2% is expected of Europe silver tourism market from 2025 to 2030.
Revenue, 2024 (US$M)
$417.8
Forecast, 2030 (US$M)
$1,026.7
CAGR, 2025 - 2030
16.2%
Report Coverage
Europe

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Europe silver tourism market, 2018-2030 (US$M)

Europe silver tourism market, 2018-2030 (US$M)

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Europe silver tourism market highlights

  • The Europe silver tourism market generated a revenue of USD 417.8 million in 2024.
  • The market is expected to grow at a CAGR of 16.2% from 2025 to 2030.
  • In terms of segment, beach tours was the largest revenue generating type in 2024.
  • Adventure Tours is the most lucrative type segment registering the fastest growth during the forecast period.
  • Country-wise, Spain is expected to register the highest CAGR from 2025 to 2030.


Europe data book summary

Market revenue in 2024USD 417.8 million
Market revenue in 2030USD 1,026.7 million
Growth rate16.2% (CAGR from 2025 to 2030)
Largest segmentBeach tours
Fastest growing segmentAdventure Tours
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBeach Tours, Cruise Tours, Historic and Cultural Tours, Adventure Tours, Wellness Retreats, Nature and Wildlife Tours
Key market players worldwideSOTC Travel, Intrepid Travel, Thomas Cook India, China Tourism Group, Kesari Tours, Flight Centre Travel Group Ltd, Trip.com Group Ltd, Expedia Group Inc, MakeMyTrip Ltd, Liberty Travel, Tauck, Abercrombie & Kent, Travel Leaders


Other key industry trends

  • In terms of revenue, Europe region accounted for 21.4% of the global silver tourism market in 2024.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Europe is the fastest growing regional market and is projected to reach USD 1,026.7 million by 2030.

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Silver Tourism Market Companies

Name Profile # Employees HQ Website
SOTC Travel View profile 101-250 Mumbai, Maharashtra, India, Asia http://www.sotc.in
Thomas Cook India View profile 5001-10000 Mumbai, Maharashtra, India, Asia http://www.thomascook.in/
Tauck View profile 251-500 Wilton, Connecticut, United States, North America https://www.tauck.com/
Liberty Travel View profile 1001-5000 Ramsey, New Jersey, United States, North America http://www.libertytravel.com
China Tourism Group View profile 10001+ Hong Kong, Hong Kong Island, Hong Kong, Asia https://www.ctg.cn/en/
Abercrombie & Kent View profile 5001-10000 Downers Grove, Illinois, United States, North America http://www.abercrombiekent.com
Flight Centre Travel Group Ltd View profile 8947 275 Grey Street, South Brisbane, Brisbane, QLD, Australia, 4101 https://www.fctgl.com
Kesari Tours View profile 501-1000 Mumbai, Maharashtra, India, Asia https://www.kesari.in/
Travel Leaders View profile 501-1000 Plymouth, Minnesota, United States, North America https://www.travelleaders.com/
Intrepid Travel View profile 1001-5000 Melbourne, Victoria, Australia, Oceania https://www.intrepidtravel.com
Trip.com Group Ltd View profile 36249 968 Jin Zhong Road, Shanghai, China, People's Republic of, 200335 https://www.ctrip.com
MakeMyTrip Ltd View profile 4090 DLF Cyber City, DLF Phase 2, 19th Floor, Building No. 5, Tower B, Sector 25, Gurugram, HR, India, 122002 https://www.makemytrip.com
Expedia Group Inc View profile 17100 1111 Expedia Group Way W, Seattle, WA, United States, 98119 https://www.expediagroup.com

Europe silver tourism market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to silver tourism market will help companies and investors design strategic landscapes.


Beach tours was the largest segment with a revenue share of 23.22% in 2024. Horizon Databook has segmented the Europe silver tourism market based on beach tours, cruise tours, historic and cultural tours, adventure tours, wellness retreats, nature and wildlife tours covering the revenue growth of each sub-segment from 2018 to 2030.


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  • Our clientele includes a mix of silver tourism market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of continent-level data and insights on the Europe silver tourism market , including forecasts for subscribers. This continent databook contains high-level insights into Europe silver tourism market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Europe silver tourism market size, by country, 2018-2030 (US$M)

Europe Silver Tourism Market Outlook Share, 2024 & 2030 (US$M)

Europe silver tourism market size, by country, 2018-2030 (US$M)

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