Europe Smart Advertising Services Market Size & Outlook
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Europe smart advertising services market highlights
- The Europe smart advertising services market generated a revenue of USD 131.4 million in 2022.
- The market is expected to grow at a CAGR of 21% from 2023 to 2030.
- In terms of segment, search engine advertising was the largest revenue generating service type in 2022.
- Social Media Advertising is the most lucrative service type segment registering the fastest growth during the forecast period.
- Country-wise, France is expected to register the highest CAGR from 2023 to 2030.
Europe data book summary
| Market revenue in 2022 | USD 131.4 million |
| Market revenue in 2030 | USD 604.6 million |
| Growth rate | 21% (CAGR from 2022 to 2030) |
| Largest segment | Search engine advertising |
| Fastest growing segment | Social Media Advertising |
| Historical data covered | 2017 - 2021 |
| Base year for estimation | 2022 |
| Forecast period covered | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Email Advertising, Video Advertising, Search Engine Advertising, Mobile Advertising, Social Media Advertising, Online Display Advertising |
| Key market players worldwide | Alphabet Inc Class A, Meta Platforms Inc Class A, Alphabet Inc Class C, Omnicom Group Inc, IBEX Ltd, The Interpublic Group of Companies Inc, X (formerly Twitter), TikTok, The Walt Disney Co, Amazon.com Inc, Alibaba Group Holding Ltd ADR, Microsoft Corp, Deloitte, International Business Machines Corp, Vayner Media, BlueFocus |
Other key industry trends
- In terms of revenue, Europe region accounted for 30.4% of the global smart advertising services market in 2022.
- Globally, Europe is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 524.1 million by 2030.
Search engine advertising was the largest segment with a revenue share of 26.03% in 2022. Horizon Databook has segmented the Europe smart advertising services market based on email advertising, video advertising, search engine advertising, mobile advertising, social media advertising, online display advertising covering the revenue growth of each sub-segment from 2017 to 2030.
Europe accounted for a market share of 30.23% in 2021. The growth of the regional market can be attributed to the rising digital advertisement spending, growing number of internet users, and growth of digital media.
The growing adoption of digital billboards, digital posters, and interactive kiosks is expected to further drive the growth of the market in the region. The market growth in the U.K. and Germany is driven by the high penetration of Digital Out-Of-Home (DOOH) advertising in industries and sectors such as media & entertainment, BFSI, and consumer goods & retail.
Technological advancements such as Artificial Intelligence (AI), Machine Learning (ML), and Internet of Things (IoT) are expected to increase the adoption of smart advertising across Europe. The rising technology adoption in the DOOH advertising sector is anticipated to spur the regional market growth, subsequently propelling the demand for smart advertising across Europe.
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Smart Advertising Services Market Scope
Smart Advertising Services Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| BlueFocus | View profile | 11-50 | Falkenstein, Sachsen, Germany, Europe | https://blue-focus.com/ |
| Vayner Media | View profile | 501-1000 | New York, New York, United States, North America | http://vaynermedia.com |
| The Interpublic Group of Companies Inc | View profile | 56800 | 909 Third Avenue, New York, NY, United States, 10022 | https://www.interpublic.com |
| IBEX Ltd | View profile | 32000 | Crawford House, 50 Cedar Avenue, Hamilton, Bermuda, HM 11 | https://www.ibex.co |
| X (formerly Twitter) | View profile | 1001-5000 | San Francisco, California, United States, North America | https://twitter.com/home?lang=en |
| TikTok | View profile | 10001+ | Los Angeles, California, United States, North America | https://www.tiktok.com |
| Omnicom Group Inc | View profile | 75900 | 280 Park Avenue, New York, NY, United States, 10017 | https://www.omnicomgroup.com |
| The Walt Disney Co | View profile | 225000 | 500 South Buena Vista Street, Burbank, CA, United States, 91521 | https://www.thewaltdisneycompany.com |
| Alibaba Group Holding Ltd ADR | View profile | 204891 | 1 Matheson Street, Causeway Bay, 26th Floor, Tower One, Times Square, Hong Kong, Hong Kong, | https://www.alibabagroup.com |
| Deloitte | View profile | 10001+ | London, England, United Kingdom, Europe | https://www2.deloitte.com |
| Meta Platforms Inc Class A | View profile | 69329 | 1 Meta Way, Menlo Park, CA, United States, 94025 | https://about.meta.com |
| Alphabet Inc Class A | View profile | 180895 | 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 | https://www.abc.xyz |
| Microsoft Corp | View profile | 221000 | One Microsoft Way, Redmond, WA, United States, 98052-6399 | https://www.microsoft.com |
| International Business Machines Corp | View profile | 282200 | One New Orchard Road, Armonk, NY, United States, 10504 | http://www.ibm.com |
| Alphabet Inc Class C | View profile | 180895 | 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 | https://www.abc.xyz |
| Amazon.com Inc | View profile | 1525000 | 410 Terry Avenue North, Seattle, WA, United States, 98109-5210 | https://www.amazon.com |
Europe smart advertising services market size, by country, 2017-2030 (US$M)
Europe Smart Advertising Services Market Outlook Share, 2022 & 2030 (US$M)
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