North America Smart Advertising Services Market Size & Outlook

The smart advertising services market in North America is expected to reach a projected revenue of US$ 601.6 million by 2030. A compound annual growth rate of 18.3% is expected of North America smart advertising services market from 2023 to 2030.
Revenue, 2022 (US$M)
$157.2
Forecast, 2030 (US$M)
$601.6
CAGR, 2023 - 2030
18.3%
Report Coverage
North America

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North America smart advertising services market, 2017-2030 (US$M)

North America smart advertising services market, 2017-2030 (US$M)

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North America smart advertising services market highlights

  • The North America smart advertising services market generated a revenue of USD 157.2 million in 2022.
  • The market is expected to grow at a CAGR of 18.3% from 2023 to 2030.
  • In terms of segment, search engine advertising was the largest revenue generating service type in 2022.
  • Social Media Advertising is the most lucrative service type segment registering the fastest growth during the forecast period.
  • Country-wise, Canada is expected to register the highest CAGR from 2023 to 2030.


North America data book summary

Market revenue in 2022USD 157.2 million
Market revenue in 2030USD 601.6 million
Growth rate18.3% (CAGR from 2022 to 2030)
Largest segmentSearch engine advertising
Fastest growing segmentSocial Media Advertising
Historical data covered2017 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationEmail Advertising, Video Advertising, Search Engine Advertising, Mobile Advertising, Social Media Advertising, Online Display Advertising
Key market players worldwideAlphabet Inc Class A, Meta Platforms Inc Class A, Alphabet Inc Class C, Omnicom Group Inc, IBEX Ltd, The Interpublic Group of Companies Inc, X (formerly Twitter), TikTok, The Walt Disney Co, Amazon.com Inc, Alibaba Group Holding Ltd ADR, Microsoft Corp, Deloitte, International Business Machines Corp, Vayner Media, BlueFocus


Other key industry trends

  • In terms of revenue, North America region accounted for 36.4% of the global smart advertising services market in 2022.
  • Globally, Europe is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 524.1 million by 2030.

Search engine advertising was the largest segment with a revenue share of 26.46% in 2022. Horizon Databook has segmented the North America smart advertising services market based on email advertising, video advertising, search engine advertising, mobile advertising, social media advertising, online display advertising covering the revenue growth of each sub-segment from 2017 to 2030.


North America accounted for a market share of 37.03% in 2021. The North American market is experiencing high penetration of smart advertising services owing to the region’s tendency to adopt new technologies.

The increasing number of manufacturers of electronic display products and hardware components, software developers, and research and development activities across the U.S. and Canada is expected to fuel the smart advertising market growth in the North American region.

In June 2022, Comscore, Inc., a trusted partner for media transacting, planning, and evaluating, reported that ad-supported streaming services gained more traction compared to subscription-based services, with a 29% increase in U.S. households using ad-supported services in 2022 compared to 2020, and a 21% increase for Subscription Video On Demand (SVOD) during the same timeframe.

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Smart Advertising Services Market Companies

Name Profile # Employees HQ Website
BlueFocus View profile 11-50 Falkenstein, Sachsen, Germany, Europe https://blue-focus.com/
Vayner Media View profile 501-1000 New York, New York, United States, North America http://vaynermedia.com
The Interpublic Group of Companies Inc View profile 56800 909 Third Avenue, New York, NY, United States, 10022 https://www.interpublic.com
IBEX Ltd View profile 32000 Crawford House, 50 Cedar Avenue, Hamilton, Bermuda, HM 11 https://www.ibex.co
X (formerly Twitter) View profile 1001-5000 San Francisco, California, United States, North America https://twitter.com/home?lang=en
TikTok View profile 10001+ Los Angeles, California, United States, North America https://www.tiktok.com
Omnicom Group Inc View profile 75900 280 Park Avenue, New York, NY, United States, 10017 https://www.omnicomgroup.com
The Walt Disney Co View profile 225000 500 South Buena Vista Street, Burbank, CA, United States, 91521 https://www.thewaltdisneycompany.com
Alibaba Group Holding Ltd ADR View profile 204891 1 Matheson Street, Causeway Bay, 26th Floor, Tower One, Times Square, Hong Kong, Hong Kong, https://www.alibabagroup.com
Deloitte View profile 10001+ London, England, United Kingdom, Europe https://www2.deloitte.com
Meta Platforms Inc Class A View profile 69329 1 Meta Way, Menlo Park, CA, United States, 94025 https://about.meta.com
Alphabet Inc Class A View profile 180895 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 https://www.abc.xyz
Microsoft Corp View profile 221000 One Microsoft Way, Redmond, WA, United States, 98052-6399 https://www.microsoft.com
International Business Machines Corp View profile 282200 One New Orchard Road, Armonk, NY, United States, 10504 http://www.ibm.com
Alphabet Inc Class C View profile 180895 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 https://www.abc.xyz
Amazon.com Inc View profile 1525000 410 Terry Avenue North, Seattle, WA, United States, 98109-5210 https://www.amazon.com

North America smart advertising services market size, by country, 2017-2030 (US$M)

North America Smart Advertising Services Market Outlook Share, 2022 & 2030 (US$M)

North America smart advertising services market size, by country, 2017-2030 (US$M)

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