U.S. Smart Advertising Services Market Size & Outlook
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U.S. smart advertising services market highlights
- The U.S. smart advertising services market generated a revenue of USD 126.1 million in 2022 and is expected to reach USD 470.9 million by 2030.
- The U.S. market is expected to grow at a CAGR of 17.9% from 2023 to 2030.
- In terms of segment, search engine advertising was the largest revenue generating service type in 2022.
- Social Media Advertising is the most lucrative service type segment registering the fastest growth during the forecast period.
Smart advertising services market data book summary
| Market revenue in 2022 | USD 126.1 million |
| Market revenue in 2030 | USD 470.9 million |
| Growth rate | 17.9% (CAGR from 2022 to 2030) |
| Largest segment | Search engine advertising |
| Fastest growing segment | Social Media Advertising |
| Historical data | 2017 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Email Advertising, Video Advertising, Search Engine Advertising, Mobile Advertising, Social Media Advertising, Online Display Advertising |
| Key market players worldwide | Alphabet Inc Class A, Meta Platforms Inc Class A, Alphabet Inc Class C, Omnicom Group Inc, IBEX Ltd, The Interpublic Group of Companies Inc, X (formerly Twitter), TikTok, The Walt Disney Co, Amazon.com Inc, Alibaba Group Holding Ltd ADR, Microsoft Corp, Deloitte, International Business Machines Corp, Vayner Media, BlueFocus |
Other key industry trends
- In terms of revenue, U.S. accounted for 29.2% of the global smart advertising services market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. smart advertising services market is projected to lead the regional market in terms of revenue in 2030.
- Canada is the fastest growing regional market in North America and is projected to reach USD 130.6 million by 2030.
Search engine advertising was the largest segment with a revenue share of 26.65% in 2022. Horizon Databook has segmented the U.S. smart advertising services market based on email advertising, video advertising, search engine advertising, mobile advertising, social media advertising, online display advertising covering the revenue growth of each sub-segment from 2017 to 2030.
The U.S. held the largest market share of 86.54% in North America in 2023. Large medical device companies are outsourcing parts of their regulatory functions, such as report writing & publishing, clinical trial application services, product design, and product maintenance, to regulatory service providers, thereby contributing to the growth of the medical device outsourcing market in the U.S.
These companies are also increasingly inclined toward medical device outsourcing due to the requirement of high maintenance and efficient systems for the management of raw materials, which results in minimizing the overall setup costs.
In November 2023, Rice University, as a member of the Southwest National Pediatric Device Innovation Consortium, became part of a collaborative effort that has secured a 5-year, USD 7.4 million grant from the U.S. Food and Drug Administration.
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Smart Advertising Services Market Scope
Smart Advertising Services Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| BlueFocus | View profile | 11-50 | Falkenstein, Sachsen, Germany, Europe | https://blue-focus.com/ |
| Vayner Media | View profile | 501-1000 | New York, New York, United States, North America | http://vaynermedia.com |
| The Interpublic Group of Companies Inc | View profile | 56800 | 909 Third Avenue, New York, NY, United States, 10022 | https://www.interpublic.com |
| IBEX Ltd | View profile | 32000 | Crawford House, 50 Cedar Avenue, Hamilton, Bermuda, HM 11 | https://www.ibex.co |
| X (formerly Twitter) | View profile | 1001-5000 | San Francisco, California, United States, North America | https://twitter.com/home?lang=en |
| TikTok | View profile | 10001+ | Los Angeles, California, United States, North America | https://www.tiktok.com |
| Omnicom Group Inc | View profile | 75900 | 280 Park Avenue, New York, NY, United States, 10017 | https://www.omnicomgroup.com |
| The Walt Disney Co | View profile | 225000 | 500 South Buena Vista Street, Burbank, CA, United States, 91521 | https://www.thewaltdisneycompany.com |
| Alibaba Group Holding Ltd ADR | View profile | 204891 | 1 Matheson Street, Causeway Bay, 26th Floor, Tower One, Times Square, Hong Kong, Hong Kong, | https://www.alibabagroup.com |
| Deloitte | View profile | 10001+ | London, England, United Kingdom, Europe | https://www2.deloitte.com |
| Meta Platforms Inc Class A | View profile | 69329 | 1 Meta Way, Menlo Park, CA, United States, 94025 | https://about.meta.com |
| Alphabet Inc Class A | View profile | 180895 | 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 | https://www.abc.xyz |
| Microsoft Corp | View profile | 221000 | One Microsoft Way, Redmond, WA, United States, 98052-6399 | https://www.microsoft.com |
| International Business Machines Corp | View profile | 282200 | One New Orchard Road, Armonk, NY, United States, 10504 | http://www.ibm.com |
| Alphabet Inc Class C | View profile | 180895 | 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 | https://www.abc.xyz |
| Amazon.com Inc | View profile | 1525000 | 410 Terry Avenue North, Seattle, WA, United States, 98109-5210 | https://www.amazon.com |
U.S. smart advertising services market size, by service type, 2017-2030 (US$M)
U.S. Smart Advertising Services Market Outlook Share, 2022 & 2030 (US$M)
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