U.S. Smart Advertising Services Market Size & Outlook

The smart advertising services market in the United States is expected to reach a projected revenue of US$ 470.9 million by 2030. A compound annual growth rate of 17.9% is expected of the United States smart advertising services market from 2023 to 2030.
Revenue, 2022 (US$M)
$126.1
Forecast, 2030 (US$M)
$470.9
CAGR, 2023 - 2030
17.9%
Report Coverage
U.S.

To keep accessing Horizon, please sign in or register for a free account

  • Access to global market statistics
  • Access to company profiles
  • Free use-cases & research insights

No credit card required*

U.S. smart advertising services market, 2017-2030 (US$M)

U.S. smart advertising services market, 2017-2030 (US$M)

To keep accessing Horizon, please sign in or register for a free account

  • Access to global market statistics
  • Access to company profiles
  • Free use-cases & research insights

No credit card required*

U.S. smart advertising services market highlights

  • The U.S. smart advertising services market generated a revenue of USD 126.1 million in 2022 and is expected to reach USD 470.9 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 17.9% from 2023 to 2030.
  • In terms of segment, search engine advertising was the largest revenue generating service type in 2022.
  • Social Media Advertising is the most lucrative service type segment registering the fastest growth during the forecast period.


Smart advertising services market data book summary

Market revenue in 2022USD 126.1 million
Market revenue in 2030USD 470.9 million
Growth rate17.9% (CAGR from 2022 to 2030)
Largest segmentSearch engine advertising
Fastest growing segmentSocial Media Advertising
Historical data2017 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationEmail Advertising, Video Advertising, Search Engine Advertising, Mobile Advertising, Social Media Advertising, Online Display Advertising
Key market players worldwideAlphabet Inc Class A, Meta Platforms Inc Class A, Alphabet Inc Class C, Omnicom Group Inc, IBEX Ltd, The Interpublic Group of Companies Inc, X (formerly Twitter), TikTok, The Walt Disney Co, Amazon.com Inc, Alibaba Group Holding Ltd ADR, Microsoft Corp, Deloitte, International Business Machines Corp, Vayner Media, BlueFocus


Other key industry trends

  • In terms of revenue, U.S. accounted for 29.2% of the global smart advertising services market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. smart advertising services market is projected to lead the regional market in terms of revenue in 2030.
  • Canada is the fastest growing regional market in North America and is projected to reach USD 130.6 million by 2030.

Search engine advertising was the largest segment with a revenue share of 26.65% in 2022. Horizon Databook has segmented the U.S. smart advertising services market based on email advertising, video advertising, search engine advertising, mobile advertising, social media advertising, online display advertising covering the revenue growth of each sub-segment from 2017 to 2030.


The U.S. held the largest market share of 86.54% in North America in 2023. Large medical device companies are outsourcing parts of their regulatory functions, such as report writing & publishing, clinical trial application services, product design, and product maintenance, to regulatory service providers, thereby contributing to the growth of the medical device outsourcing market in the U.S.

These companies are also increasingly inclined toward medical device outsourcing due to the requirement of high maintenance and efficient systems for the management of raw materials, which results in minimizing the overall setup costs.

In November 2023, Rice University, as a member of the Southwest National Pediatric Device Innovation Consortium, became part of a collaborative effort that has secured a 5-year, USD 7.4 million grant from the U.S. Food and Drug Administration.

No credit card required*

Horizon in a snapshot

  • 30K+ Global Market Reports
  • 120K+ Country Reports
  • 1.2M+ Market Statistics
  • 200K+ Company Profiles
  • Industry insights and more

Smart Advertising Services Market Companies

Name Profile # Employees HQ Website
BlueFocus View profile 11-50 Falkenstein, Sachsen, Germany, Europe https://blue-focus.com/
Vayner Media View profile 501-1000 New York, New York, United States, North America http://vaynermedia.com
The Interpublic Group of Companies Inc View profile 56800 909 Third Avenue, New York, NY, United States, 10022 https://www.interpublic.com
IBEX Ltd View profile 32000 Crawford House, 50 Cedar Avenue, Hamilton, Bermuda, HM 11 https://www.ibex.co
X (formerly Twitter) View profile 1001-5000 San Francisco, California, United States, North America https://twitter.com/home?lang=en
TikTok View profile 10001+ Los Angeles, California, United States, North America https://www.tiktok.com
Omnicom Group Inc View profile 75900 280 Park Avenue, New York, NY, United States, 10017 https://www.omnicomgroup.com
The Walt Disney Co View profile 225000 500 South Buena Vista Street, Burbank, CA, United States, 91521 https://www.thewaltdisneycompany.com
Alibaba Group Holding Ltd ADR View profile 204891 1 Matheson Street, Causeway Bay, 26th Floor, Tower One, Times Square, Hong Kong, Hong Kong, https://www.alibabagroup.com
Deloitte View profile 10001+ London, England, United Kingdom, Europe https://www2.deloitte.com
Meta Platforms Inc Class A View profile 69329 1 Meta Way, Menlo Park, CA, United States, 94025 https://about.meta.com
Alphabet Inc Class A View profile 180895 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 https://www.abc.xyz
Microsoft Corp View profile 221000 One Microsoft Way, Redmond, WA, United States, 98052-6399 https://www.microsoft.com
International Business Machines Corp View profile 282200 One New Orchard Road, Armonk, NY, United States, 10504 http://www.ibm.com
Alphabet Inc Class C View profile 180895 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 https://www.abc.xyz
Amazon.com Inc View profile 1525000 410 Terry Avenue North, Seattle, WA, United States, 98109-5210 https://www.amazon.com

U.S. smart advertising services market size, by service type, 2017-2030 (US$M)

U.S. Smart Advertising Services Market Outlook Share, 2022 & 2030 (US$M)

U.S. smart advertising services market size, by service type, 2017-2030 (US$M)

Sign up - it's easy, and free!

Sign up and get instant basic access to databook, upgrade
when ready, or enjoy our free plan indefinitely.

Explore all plans

Included in Horizon account

  • 30K+ Global Market Reports
  • 120K+ Country Reports
  • 1.2M+ Market Statistics
  • 200K+ Company Profiles
  • Industry insights and more
Chat with us
Research Assistance
Online