Global Whiskey Tourism Market Size & Outlook, 2023-2030
The global whiskey tourism market size was estimated at USD 19,166.7 million in 2023 and is projected to reach USD 36,304.1 million by 2030, growing at a CAGR of 9.6% from 2024 to 2030.
Revenue, 2023 (US$M)
$19,166.7
Forecast, 2030 (US$M)
$36,304.1
CAGR, 2024 - 2030
9.6%
Report Coverage
Worldwide
Global whiskey tourism market, 2018-2030 (US$M)
Global whiskey tourism market highlights
- The global whiskey tourism market generated a revenue of USD 19,166.7 million in 2023 and is expected to reach USD 36,304.1 million by 2030.
- The market is expected to grow at a CAGR (2024 - 2030) of 9.6% by 2030.
- In terms of segment, distillery tours/tasting experiences accounted for a revenue of USD 19,166.7 million in 2023.
- Distillery Tours/Tasting Experiences is the most lucrative experience type segment registering the fastest growth during the forecast period.
- In terms of region, Europe was the largest revenue generating market in 2023.
Global data book summary
| Market revenue in 2023 | USD 19,166.7 million |
| Market revenue in 2030 | USD 36,304.1 million |
| Growth rate | 9.6% (CAGR from 2023 to 2030) |
| Largest segment | Distillery tours/tasting experiences |
| Fastest growing segment | Distillery Tours/Tasting Experiences |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Distillery Tours/Tasting Experiences |
Other key industry trends
- In terms of revenue, the North America accounted for 36.0% of the global whiskey tourism market in 2023.
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Whiskey Tourism Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Chivas Brothers | View profile | 1001-5000 | Dumbarton, West Dunbartonshire, United Kingdom, Europe | https://www.chivasbrothers.com/ |
| The Edrington Group | View profile | 11-50 | Glasgow, Glasgow City, United Kingdom, Europe | http://www.erdington.co.uk/ |
| William Grant & Sons | View profile | 1001-5000 | Motherwell, North Lanarkshire, United Kingdom, Europe | http://www.williamgrant.com |
| Suntory Holdings | View profile | 10001+ | Minato, Chiba, Japan, Asia | http://suntory.com |
| Bacardi | View profile | 5001-10000 | Hamilton, Hamilton, Bermuda, North America | https://www.bacardilimited.com/ |
| Lvmh Moet Hennessy Louis Vuitton SE | View profile | 192346 | 22, Avenue Montaigne, Paris, France, 75008 | https://www.lvmh.com |
| Brown-Forman Corp Class A | View profile | 5600 | 850 Dixie Highway, Louisville, KY, United States, 40210 | https://www.brown-forman.com |
| Diageo PLC | View profile | 30269 | 16 Great Marlborough Street, London, United Kingdom, W1F 7HS | https://www.diageo.com |
| Pernod Ricard SA | View profile | 20617 | 5, Cours Paul Ricard, Paris, France, 75008 | https://www.pernod-ricard.com |
Global whiskey tourism market size, by regions, 2018-2030 (US$M)
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