The women’s health market in Italy is highly competitive owing to the presence of a large number of international and domestic players in the market. The market is witnessing growing competition among companies due to competitive pricing.
Some of the major companies such as Merck, Inc., Bayer Schering Pharma AG, Alvogen, and Pfizer, Inc. have a substantial presence in the country with therapeutic products for menstrual pain, menopausal issues, and other pain-associated issues such as endometriosis.
The country's healthcare system is well-established, creating an opportunity for novel products to enter the market and fulfill unmet needs. The increasing prevalence of targeted diseases and rising awareness among people are further fueling the market growth.
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