In Africa, approximately 22.6% of women of reproductive age do not have access to advanced contraceptives. Hence, women's health products have not yet penetrated South Africa, but the market is expected to grow at a substantial rate over the forecast period.
Some of the key factors anticipated to result in market growth are high unmet medical needs, increasing awareness about women's health issues, and the growing population of elderly women. Anemia affects approximately one-third of women in South Africa.
Such a high prevalence of anemia is increasing the risk of developing severe women’s health issues in the country. Moreover, according to the International Osteoporosis Foundation, about 1.4 million women aged above 50 are suffering from osteoporosis.
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