Athleisure Market Size, Share & Trends Analysis Report By Type (Mass Athleisure, Premium Athleisure), By Product, By End-user, By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030
- Report ID: GVR-3-68038-350-8
- Number of Pages: 120
- Format: Electronic (PDF)
- Historical Range: 2018 - 2023
- Industry: Consumer Goods
Market Segmentation
- Athleisure Market Type Outlook (Revenue, USD Billion, 2018 - 2030)
- Mass
- Premium
- Athleisure Market Product Outlook (Revenue, USD Billion, 2018 - 2030)
- Yoga Apparels
- Tops
- Pants
- Shorts
- Unitards
- Capris
- Others
- Shirts
- Leggings
- Shorts
- Others
- Yoga Apparels
- Athleisure Market End-user Outlook (Revenue, USD Billion, 2018 - 2030)
- Men
- Women
- Children
- Athleisure Market Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)
- Online
- Offline
- Athleisure Market Regional Outlook (USD Billion, 2018 - 2030)
- North America
- North America Athleisure Market, by Type
- Mass
- Premium
- North America Athleisure Market, by Product
- Yoga Apparels
- Tops
- Pants
- Shorts
- Unitards
- Capris
- Others
- Shirts
- Leggings
- Shorts
- Others
- Yoga Apparels
- North America Athleisure Market, by End-user
- Men
- Women
- Children
- North America Athleisure Market, by Distribution Channel
- Online
- Offline
- U.S.
- U.S. Athleisure Market, by Type
- Mass
- Premium
- U.S. Athleisure Market, by Product
- Yoga Apparels
- Tops
- Pants
- Shorts
- Unitards
- Capris
- Others
- Shirts
- Leggings
- Shorts
- Others
- Yoga Apparels
- U.S. Athleisure Market, by End-user
- Men
- Women
- Children
- U.S. Athleisure Market, by Distribution Channel
- Online
- Offline
- U.S. Athleisure Market, by Type
- Canada
- Canada Athleisure Market, by Type
- Mass
- Premium
- Canada Athleisure Market, by Product
- Yoga Apparels
- Tops
- Pants
- Shorts
- Unitards
- Capris
- Others
- Shirts
- Leggings
- Shorts
- Others
- Yoga Apparels
- Canada Athleisure Market, by End-user
- Men
- Women
- Children
- Canada Athleisure Market, by Distribution Channel
- Online
- Offline
- Canada Athleisure Market, by Type
- Mexico
- Mexico Athleisure Market, by Type
- Mass
- Premium
- Mexico Athleisure Market, by Product
- Yoga Apparels
- Tops
- Pants
- Shorts
- Unitards
- Capris
- Others
- Shirts
- Leggings
- Shorts
- Others
- Yoga Apparels
- Mexico Athleisure Market, by End-user
- Men
- Women
- Children
- Mexico Athleisure Market, by Distribution Channel
- Online
- Offline
- Mexico Athleisure Market, by Type
- North America Athleisure Market, by Type
- Europe
- Europe Athleisure Market, by Type
- Mass
- Premium
- Europe Athleisure Market, by Product
- Yoga Apparels
- Tops
- Pants
- Shorts
- Unitards
- Capris
- Others
- Shirts
- Leggings
- Shorts
- Others
- Yoga Apparels
- Europe Athleisure Market, by End-user
- Men
- Women
- Children
- Europe Athleisure Market, by Distribution Channel
- Online
- Offline
- Germany
- Germany Athleisure Market, by Type
- Mass
- Premium
- Germany Athleisure Market, by Product
- Yoga Apparels
- Tops
- Pants
- Shorts
- Unitards
- Capris
- Others
- Shirts
- Leggings
- Shorts
- Others
- Yoga Apparels
- Germany Athleisure Market, by End-user
- Men
- Women
- Children
- Germany Athleisure Market, by Distribution Channel
- Online
- Offline
- Germany Athleisure Market, by Type
- U.K.
- U.K. Athleisure Market, by Type
- Mass
- Premium
- U.K. Athleisure Market, by Product
- Yoga Apparels
- Tops
- Pants
- Shorts
- Unitards
- Capris
- Others
- Shirts
- Leggings
- Shorts
- Others
- Yoga Apparels
- U.K. Athleisure Market, by End-user
- Men
- Women
- Children
- U.K. Athleisure Market, by Distribution Channel
- Online
- Offline
- U.K. Athleisure Market, by Type
- France
- France Athleisure Market, by Type
- Mass
- Premium
- France Athleisure Market, by Product
- Yoga Apparels
- Tops
- Pants
- Shorts
- Unitards
- Capris
- Others
- Shirts
- Leggings
- Shorts
- Others
- Yoga Apparels
- France Athleisure Market, by End-user
- Men
- Women
- Children
- France Athleisure Market, by Distribution Channel
- Online
- Offline
- France Athleisure Market, by Type
- Italy
- Italy Athleisure Market, by Type
- Mass
- Premium
- Italy Athleisure Market, by Product
- Yoga Apparels
- Tops
- Pants
- Shorts
- Unitards
- Capris
- Others
- Shirts
- Leggings
- Shorts
- Others
- Yoga Apparels
- Italy Athleisure Market, by End-user
- Men
- Women
- Children
- Italy Athleisure Market, by Distribution Channel
- Online
- Offline
- Italy Athleisure Market, by Type
- Spain
- Spain Athleisure Market, by Type
- Mass
- Premium
- Spain Athleisure Market, by Product
- Yoga Apparels
- Tops
- Pants
- Shorts
- Unitards
- Capris
- Others
- Shirts
- Leggings
- Shorts
- Others
- Yoga Apparels
- Spain Athleisure Market, by End-user
- Men
- Women
- Children
- Canada Athleisure Market, by Distribution Channel
- Online
- Offline
- Spain Athleisure Market, by Type
- Europe Athleisure Market, by Type
- Asia Pacific
- Asia Pacific Athleisure Market, by Type
- Mass
- Premium
- Asia Pacific Athleisure Market, by Product
- Yoga Apparels
- Tops
- Pants
- Shorts
- Unitards
- Capris
- Others
- Shirts
- Leggings
- Shorts
- Others
- Yoga Apparels
- Asia Pacific Athleisure Market, by End-user
- Men
- Women
- Children
- Asia Pacific Athleisure Market, by Distribution Channel
- Online
- Offline
- China
- China Athleisure Market, by Type
- Mass
- Premium
- China Athleisure Market, by Product
- Yoga Apparels
- Tops
- Pants
- Shorts
- Unitards
- Capris
- Others
- Shirts
- Leggings
- Shorts
- Others
- Yoga Apparels
- China Athleisure Market, by End-user
- Men
- Women
- Children
- China Athleisure Market, by Distribution Channel
- Online
- Offline
- China Athleisure Market, by Type
- Japan
- Japan Athleisure Market, by Type
- Mass
- Premium
- Japan Athleisure Market, by Product
- Yoga Apparels
- Tops
- Pants
- Shorts
- Unitards
- Capris
- Others
- Shirts
- Leggings
- Shorts
- Others
- Yoga Apparels
- Japan Athleisure Market, by End-user
- Men
- Women
- Children
- Japan Athleisure Market, by Distribution Channel
- Online
- Offline
- Japan Athleisure Market, by Type
- India
- India Athleisure Market, by Type
- Mass
- Premium
- India Athleisure Market, by Product
- Yoga Apparels
- Tops
- Pants
- Shorts
- Unitards
- Capris
- Others
- Shirts
- Leggings
- Shorts
- Others
- Yoga Apparels
- India Athleisure Market, by End-user
- Men
- Women
- Children
- India Athleisure Market, by Distribution Channel
- Online
- Offline
- India Athleisure Market, by Type
- Australia & New Zealand
- Australia & New Zealand Athleisure Market, by Type
- Mass
- Premium
- Australia & New Zealand Athleisure Market, by Product
- Yoga Apparels
- Tops
- Pants
- Shorts
- Unitards
- Capris
- Others
- Shirts
- Leggings
- Shorts
- Others
- Yoga Apparels
- Australia & New Zealand Athleisure Market, by End-user
- Men
- Women
- Children
- Australia & New Zealand Athleisure Market, by Distribution Channel
- Online
- Offline
- Australia & New Zealand Athleisure Market, by Type
- Singapore
- Singapore Athleisure Market, by Type
- Mass
- Premium
- Singapore Athleisure Market, by Product
- Yoga Apparels
- Tops
- Pants
- Shorts
- Unitards
- Capris
- Others
- Shirts
- Leggings
- Shorts
- Others
- Yoga Apparels
- Singapore Athleisure Market, by End-user
- Men
- Women
- Children
- Singapore Athleisure Market, by Distribution Channel
- Online
- Offline
- Singapore Athleisure Market, by Type
- Asia Pacific Athleisure Market, by Type
- Central & South America
- Central & South America Athleisure Market, by Type
- Mass
- Premium
- Central & South America Athleisure Market, by Product
- Yoga Apparels
- Tops
- Pants
- Shorts
- Unitards
- Capris
- Others
- Shirts
- Leggings
- Shorts
- Others
- Yoga Apparels
- Central & South America Athleisure Market, by End-user
- Men
- Women
- Children
- Central & South America Athleisure Market, by Distribution Channel
- Online
- Offline
- Brazil
- Brazil Athleisure Market, by Type
- Mass
- Premium
- Brazil Athleisure Market, by Product
- Yoga Apparels
- Tops
- Pants
- Shorts
- Unitards
- Capris
- Others
- Shirts
- Leggings
- Shorts
- Others
- Yoga Apparels
- Brazil Athleisure Market, by End-user
- Men
- Women
- Children
- Brazil Athleisure Market, by Distribution Channel
- Online
- Offline
- Brazil Athleisure Market, by Type
- Central & South America Athleisure Market, by Type
- Middle East & Africa
- Middle East & Africa Athleisure Market, by Type
- Mass
- Premium
- Middle East & Africa Athleisure Market, by Product
- Yoga Apparels
- Tops
- Pants
- Shorts
- Unitards
- Capris
- Others
- Shirts
- Leggings
- Shorts
- Others
- Yoga Apparels
- Middle East & Africa Athleisure Market, by End-user
- Men
- Women
- Children
- Middle East & Africa Athleisure Market, by Distribution Channel
- Online
- Offline
- South Africa
- South Africa Athleisure Market, by Type
- Mass
- Premium
- South Africa Athleisure Market, by Product
- Yoga Apparels
- Tops
- Pants
- Shorts
- Unitards
- Capris
- Others
- Shirts
- Leggings
- Shorts
- Others
- Yoga Apparels
- South Africa Athleisure Market, by End-user
- Men
- Women
- Children
- South Africa Athleisure Market, by Distribution Channel
- Online
- Offline
- South Africa Athleisure Market, by Type
- UAE
- UAE Athleisure Market, by Type
- Mass
- Premium
- UAE Athleisure Market, by Product
- Yoga Apparels
- Tops
- Pants
- Shorts
- Unitards
- Capris
- Others
- Shirts
- Leggings
- Shorts
- Others
- Yoga Apparels
- UAE Athleisure Market, by End-user
- Men
- Women
- Children
- UAE Athleisure Market, by Distribution Channel
- Online
- Offline
- UAE Athleisure Market, by Type
- Middle East & Africa Athleisure Market, by Type
- North America
Athleisure Market Dynamics
Driver: Growing E-commerce Retail Market
E-commerce retail channels play a significant role in the distribution of athleisure products, as a considerable amount of the market revenue is generated through these channels. Online sales channels make it easy for consumers to browse through millions of products at one place without physically visiting retail stores. In 2020, according to Digital Commerce 360, an online news, and media company, out of the top 1,000 online apparel retailers associated with their website, close to 25% of them sell athleisure. In addition, it is estimated that athleisure and active clothing sales accounted for approximately more than 20% of the total apparel sold in the year ending in May 2020. E-commerce retail sales are expected to witness substantial gains in the coming years due to rising consumer spending, growing population, and increasing access to the internet. In addition, the introduction of mobile shopping apps and the availability of safe and convenient payment gateways are contributing to the growth of the online retail industry. Fashion blogs, as well as social media apps such as Pinterest and Instagram, significantly influence trends in the fashion industry and are expected to have a positive impact on the athleisure market as well.
Driver: Increasing Number of Corporate Wellness Programs
Corporate fitness has become the cornerstone in many workplaces in recent years. Being fit and physically active allows people to be more productive at work and improves their overall organizational performance. According to Gitnux's findings in 2023, most businesses in the U.S., specifically 52%, offer corporate wellness programs highlighting the importance of prioritizing well-being within the workplace. Implementing such programs has yielded significant advantages for employers, including a remarkable 66% increase in productivity, a notable 67% improvement in employee satisfaction, an impressive 63% enhancement in financial stability and growth, and a substantial 50% decrease in absenteeism. Regarding employee performance, another recent report showed a noticeable increase in employee productivity and decrease in stress levels in several companies when fitness and wellness programs were introduced. Renowned companies, including Google, Apple, and LinkedIn, emphasize wellness and offer various wellness services for their employees. In some cases, companies also decide on on-site personal trainers and instructors as well as group fitness classes for employees who are keen on reaching their fitness goals. Governments around the world also promote corporate wellness services through various initiatives.
Restraint: Presence of Counterfeit Products
The rising prevalence of counterfeit products in the fashion industry is expected to impede the growth of the athleisure market. Counterfeit/fake/first-copy apparel are products that are falsely sold and marketed at a relatively lower price than their original/branded counterparts. The most common brand victims of fake sportswear and athleisure are Nike, Under Armour, Puma, and Adidas. The circulation of counterfeit apparel is more pronounced in Asian markets, particularly in China, Indonesia, and India, through the gray market encompassing unauthorized suppliers and distributors selling branded products. These products are legally distributed outside the official distribution channel without the original company’s permission. According to the U.S. Government Accountability Office, more than 65% of the counterfeit products in the U.S. originate from China or Hong Kong. This easy availability of counterfeit products will likely limit market growth. These products may not necessarily provide the appropriate performance and comfort to the wearers as they are usually manufactured using low-quality materials. Most manufacturers ensure that their supply chains adhere to environmentally responsible practices and operate in line with high ethical standards.
What Does This Report Include?
This section will provide insights into the contents included in this athleisure market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.
Athleisure market qualitative analysis
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Industry overview
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Industry trends
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Market drivers and restraints
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Market size
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Growth prospects
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Porter’s analysis
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PESTEL analysis
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Key market opportunities prioritized
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Competitive landscape
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Company overview
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Financial performance
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Product benchmarking
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Latest strategic developments
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Athleisure market quantitative analysis
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Market size, estimates, and forecast from 2018 to 2030
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Market estimates and forecast for product segments up to 2030
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Regional market size and forecast for product segments up to 2030
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Market estimates and forecast for application segments up to 2030
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Regional market size and forecast for application segments up to 2030
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Company financial performance
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