Automotive Infotainment Market Size, Share & Trends Analysis Report By Product Type (Audio Unit, Display Units, Heads-Up Displays & Others), By Fit Type, By Vehicle Type, By Region, And Segment Forecasts, 2024 - 2030

Research Methodology

A three-pronged approach was followed for deducing the automotive infotainment market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for automotive infotainment market to gather the most reliable and current information possible.

• We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
• We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
• We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
• We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
• We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of automotive infotainment market data depending on the type of information we’re trying to uncover in our research.

• Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

• Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

• Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

• Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

• Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

• Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

• This step also entails the finalization of the report scope and data representation pattern.

• Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Automotive Infotainment Market Categorization:

The automotive infotainment market was categorized into four segments, namely product type (Audio Unit, Display Unit, Heads-Up Display, Navigation Unit, Communication Unit), fit type (OEM Fitted, Aftermarket), vehicle type (Passenger Cars, Commercial Vehicles), and region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa).

Segment Market Methodology:

The automotive infotainment market was segmented into product type, fit type, vehicle type, and region. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

• Demand estimation of each product across countries/regions summed up to from the total market.

• Variable analysis for demand forecast.

• Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

• Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

• Used extensively for new product forecasting or analyzing penetration levels.

• Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

• Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

• This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The automotive infotainment market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into fifteen countries, namely, the U.S., Canada, Germany, the UK, Spain, China, Japan, India, Australia, South Korea, Brazil, Mexico, UAE, Saudi Arabia, South Africa.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Automotive infotainment market companies & financials:

The automotive infotainment market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

• Alps Alpine Co., Ltd. - Alps Alpine Co., Ltd. is a major player in the automotive infotainment market, offering a wide range of audio and information- and communication-related products. The company operates under three business segments: components, sensors and communication, and modules and systems. It caters to customers from the automotive, consumer electronics, mobile device, and gaming industries. The company provides various infotainment products such as AV head units, in-dash restyle systems, iPhone and iPod products, Bluetooth and wireless technology-related products, sound processing products, amplifiers, speakers, subwoofers, marine products, navigation products, rear-seat entertainment devices, and driver assistance products. Its automotive infotainment systems offer features such as Dolby Digital sound systems, digital satellite radio, mobile data linking, and Digital Versatile Disc (DVD) players. The company is a global electronic components manufacturer for computers, multimedia systems, and electronic car systems. It has research and development centers in the U.S., Europe, and Asia, and supplies infotainment systems for aftermarket and OEM factory installations.

• Clarion Co., Ltd. - Clarion Co., Ltd. is a major player in the automotive infotainment market, specializing in the manufacturing of automotive audio and navigation systems. The company has a significant presence in the global market, especially in the OEM segment. Its clients include major automotive manufacturing companies such as Suzuki Motor Corporation, Honda Motor Co. Ltd., Hino Motors Ltd., Mazda Motor Corporation, and Mitsubishi Motors. Clarion Co., Ltd. is also involved in the distribution of mobile and audio electronics equipment for automakers. Its commercial product offerings include commercial vision systems, safe driving systems, and monitor & audio systems. The company has taken initiatives to develop cloud-based automotive infotainment systems and markets and sells multimedia and TV, navigation, and rearview monitor systems for cars and commercial vehicles. It has a global presence with manufacturing and marketing centers located in North America, Europe, and Asia Pacific. In 2019, Clarion Co. Ltd. merged with Coagent Electronics, and Parrot Automotive to form Faurecia Clarion Electronics.

• Continental AG - Continental AG is a major player in the automotive industry, providing automobile parts to various customers in the automotive end-user market. The company operates in two groups, namely Automotive Group and Rubber Group, which cover product categories such as chassis & safety, powertrain, interior, tires, and ContiTech. Continental AG offers its infotainment products for all vehicle categories, enabling drivers to connect mobile devices for multimedia access, such as radio, telematics, and media streaming. The company has a global footprint and covers regions such as North America, South America, Europe, Asia Pacific, and Africa.

• Mitsubishi Electric Corporation - Mitsubishi Electric Corporation is a major player in the electrical and electronic equipment manufacturing industry. The company’s business is organized into five key segments, namely Industrial Automation Systems, Energy and Electric Systems, Electronic Devices, Information and Communication Systems, and Home Appliances. Mitsubishi Electric Corporation offers transformers through its Energy and Electric Systems segment, which includes generator step-up transformers, autotransformers, substation transformers, gas-insulated transformers, and traction transformers. The company’s traction transformers are designed to be used in railway cars.

• Denso Corporation - Denso Corporation is a major player in the automotive industry, supplying automotive systems and components to automakers. The company is a part of the Toyota group and manufactures products and technologies for electric & hybrid vehicles, engine components, and systems. It also manufactures non-automotive components for industrial and household usage. Denso Corporation offers intelligent transport products such as electronic toll collection systems, car navigation, and driving control, as well as safety products such as automotive Electronic Control Units (ECUs) and airbag sensors. The company also offers motors for power windows, power seats, windshield wiper systems, power steering, engine control systems, and power sliding doors. It operates in North America, Europe, Asia Pacific, and the Middle East. The company has 38,000 active patents worldwide and manufactures high-precision products with 0.001 mm processing accuracy. In 2022, the company’s R&D expenditure was USD 3,095.72 million.

• Harman International - Harman International is a major player in the market for connected car systems, audio, and visual products, and connected services. The company operates in three segments: lifestyle audio, connected car, and professional solutions. It is listed on the New York Stock Exchange as HAR. Harman International has a range of brands that include AKG, Crown, AMX, Harman/Kardon, Infinity, Lexicon, JBL, JBL Professional, Mark Levinson, Revel, Martin, Studer, and Soundcraft. The company’s lifestyle audio segment offers car audio systems for vehicle applications and a range of audio products, such as loudspeakers, headphones, and portable wireless speakers. In March 2017, Harman International was acquired by Samsung Electronics Co. Ltd. The acquisition aimed to increase Samsung’s product offerings by combining its display technologies with Harman’s audio products.

• JVCKENWOOD Corporation - JVCKENWOOD Corporation is a prominent developer and manufacturer of communication equipment and consumer electronics. The company’s business is divided into three key divisions: the automotive sector, public service sector, and media service sector. The automotive sector is the company’s primary area of business, with consumer electronics and OEM products accounting for 47% of its total revenue. JVCKENWOOD Corporation’s subsidiaries include EF Johnson Technologies, Zetron, Inc., ASK Industries S.p.A, Shinwa International Holdings Ltd., AltaSens, and Victor Entertainment. KENWOOD Corporation of Japan is a subsidiary of JVCKENWOOD USA Corporation, which was established by JVCKENWOOD Corporation in 2012.

• Panasonic Corporation - Panasonic Corporation is a global leader in the development of innovative technologies and solutions for wide-ranging applications in the consumer electronics, housing, and automotive sectors. The company’s product offerings encompass a diverse range, including projectors, digital cameras, SD cards, air conditioners, batteries, telephones, home network systems, fax machines, network cameras, mobile phones, and video intercom systems. In addition, Panasonic manufactures industrial products such as capacitors, sensors, electronic materials, resistors, factory automation products, compressors, motors, and thermal management solutions. The company has four business segments: appliances, eco solutions, connected solutions, and automotive & industrial systems. The automotive & industrial systems segment is a major area of business for Panasonic, encompassing the development, production, and sale of car electronics such as automotive infotainment systems, car electronics, and battery products. With a global presence, Panasonic operates in North America, South America, Asia Pacific, the Middle East, and Europe, and is committed to enriching people’s lives and contributing to the advancement of society through its innovative and high-quality products and solutions.

• Pioneer Corporation - Pioneer Corporation is a leading manufacturer and seller of video and audio equipment for various applications, including automobiles, households, and industries. The company operates through three segments: home electronics, car electronics, and other services. Pioneer delivers solutions for map software, factory automation systems, healthcare and medical devices, and Organic LightEmitting Diode (OLED) lighting.

• Visteon Corporation - Visteon Corporation is a prominent player in the market, specializing in the design and engineering of electronic products. The company’s product offerings include advanced instrument clusters that feature a wide range of display devices, from standard analog gauges to high-resolution 2-D and 3-D display clusters. These clusters integrate various graphics management capabilities, user interface technologies, and infotainment systems, allowing users to connect their mobile devices, access phone functions, music streaming applications, and use mobile connectivity applications. Visteon also offers audio systems such as amplifiers, audio head units, and analog & digital radios. The company is listed on the New York Stock Exchange as VC and has a global presence, with corporate offices and manufacturing centers in North America, Europe, and Asia Pacific. Visteon’s clients include Daimler AG, Mazda, General Motors, Renault, and Ford Motor Company.

Value chain-based sizing & forecasting

Supply Side Estimates

• Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

• Segment revenue determination via variable analysis and penetration modeling.

• Competitive benchmarking to identify market leaders and their collective revenue shares.

• Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

• Identifying parent markets and ancillary markets

• Segment penetration analysis to obtain pertinent

• revenue/volume

• Heuristic forecasting with the help of subject matter experts

• Forecasting via variable analysis

Automotive Infotainment Market Report Objectives:

• Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

• Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

• Understanding market estimates and forecasts (with the base year as 2023, historic information from 2018 to 2022, and forecast from 2024 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Automotive Infotainment Market Report Assumptions:

• The report provides market value for the base year 2023 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

• The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

• We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

• All market estimates and forecasts have been validated through primary interviews with the key industry participants.

• Inflation has not been accounted for to estimate and forecast the market.

• Numbers may not add up due to rounding off.

• Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

• Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

• Latin America includes Central American countries and the South American continent

• Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

• Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

• Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.