GVR Report cover Business-to-Business E-commerce Market Size, Share & Trends Report

Business-to-Business E-commerce Market Size, Share & Trends Analysis Report, By Deployment Type (Intermediary-oriented, Supplier-oriented), By Application, By Region, And Segment Forecasts, 2023 - 2030

  • Report ID: 978-1-68038-090-3
  • Number of Pages: 120
  • Format: Electronic (PDF)
  • Historical Range: 2018 - 2021
  • Industry: Technology

Report Overview

The global business-to-business e-commerce market size was valued at USD 7,907.07 billion in 2022 and is projected to grow at a Compound Annual Growth Rate (CAGR) of 20.2% from 2023 to 2030.Flexible payment options are favoring business owners. The changing Business-to-Business (B2B) buyer behavior and a well-built emphasis on streamlining purchasing processes are advancing B2B e-commerce companies to offer payment methods such as third-party payments and mobile wallets as their efforts to make B2B transactions more convenient. For instance, in December 2021, Newegg Commerce, Inc. partnered with Affirm, Inc., a payment network, to deliver flexible payment options such as pay-over-time to customers shopping from Newegg.com. Paying with Affirm incurs no hidden costs or late fees and allows customers to split the purchase into simple payments over time. Affirm, Inc. provides its customers with flexibility, transparency, and control at checkout.

North America Business-To-Business E-commerce Market Size, by deployment type, 2020 - 2030 (USD Billion)

Amidst the slowing economic activity, COVID-19 has accelerated the demand for e-commerce. In 2020, the pandemic impacted several enterprises globally. With stay-at-home restrictions, numerous consumers and businesses went digital to buy and sell goods and services online. Furthermore, the proliferation of web applications and cloud services has increased the demand for B2B e-commerce businesses. Manufacturers, distributors, and wholesalers have been going through digital transformation constantly over the years to create a sustainable future for their respective businesses. In December 2020, Amazon.com, Inc. partnered with Nationwide Mutual Insurance firm, a British mutual financial institution, with Amazon Web Services (AWS) by selecting it as its cloud provider for the company-wide digital transformation.

COVID-19 has brought a shift in consumer preference for online shopping, creating avenues for business-to-business e-commerce market growth. The closure of physical stores coupled with an increase in the number of online orders has also positively impacted the B2B business outlook.B2B marketplaces deliver benefits, such as scalability, digital capabilities, customer-centric approach, and accuracy in analytics.However, technological proliferation, such as the application of cloud technology and artificial intelligence, has enabled the B2B e-commerce market to offer improved customer experience. The internet has emerged as a tool for connecting buyers and sellers more effectively. Internet capabilities have a profound impact on an organization’s value chain.  

Businesses are expected to find account-based transfers more appealing over the forecast period owing to their improved speed and security. Further improvements in real-time payment technologies are likely to foster its adoption, creating a favorable environment for online business transactions. Several companies are making significant investments in automated payables and real-time payment technologies, which are expected to contribute to the growth of the segment over the forecast period.

Factors such as favorable regulations supporting consumer protection and cross-border trade regulations are expected to boost e-commerce sales. Various government bodies worldwide are also amending and strengthening data security and privacy protection laws as part of their efforts to build consumers’ trust in B2B e-commerce platforms. However, concerns around payment security and data privacy, coupled with the need for ongoing investments such as technological upgrades, cap-ex investments, software licenses, implementation costs, infrastructure costs, and server provisioning costs are expected to pose a challenge for the business-to-business e-commerce market growth.

B2B e-commerce enhances supply chain efficiency by providing real-time data pertaining to components such as product availability, inventory, shipment status, and production requirements. Moreover, it helps to improve communicate within the supply chain, allowing OEMs to better organize inventory deliveries, logistics, and other factors to ensure improved efficiency and reliability.  

Deployment Type Insights

Based on deployment type, the market can be segmented into supplier-oriented, buyer-oriented, and intermediary-oriented models. The intermediary-oriented segment dominated the market in 2022, recording a revenue share of above 50.0%. This model regulates trade among manufacturers and consumers. Moreover, it frees up businesses, particularly MSMEs, from the high cost of website development, logistics, and customer support, making it a popular choice.

The supplier-oriented business-to-business e-commerce model is also expected to witness an uptake, registering a CAGR of around 18.0% from 2023 to 2030. This model is a preferred choice among local businesses seeking to venture into unfamiliar regions or countries. Dell Inc. is a classic example of a company that implements the supplier-oriented deployment model.

Application Insights

Based on applications, the market has been segmented into books & stationery, consumer electronics, sports apparel, beauty & personal care, healthcare, home & kitchen, clothing, industrial & science, and automotive. The home & kitchen segment was valued at a market size of USD 1,760.15 billion in 2022, accounting for the largest share of the overall B2B e-commerce market in the same year. The impact of COVID-19 and the rising popularity of online shopping have contributed to segment growth.

Global Business-to-Business (B2B) e-commerce market share, by application, 2022 (%)

The consumer electronics segment also witnessed significant growth in 2022. This growth can be attributed to the increasing demand for consumer electronics, particularly smartphones and laptops, along with other wearables during the COVID-19 pandemic. The segment is expected to register a CAGR of over 19.0% from 2023 to 2030. The increasing trend of remote working has encouraged consumers to invest in electronic products. Moreover, the increasing use of Augmented Reality (AR) technology to enable customers to visualize products in real time is enabling businesses to enhance their online shopping experience.

Regional Insights

Asia Pacific accounted for around 70.0% of revenue share in 2022 and is expected to grow steadily compared to other regions over the forecast period. Vendors in this region are focused on developing services in alignment with the latest technologies that support their business, marketing, and operational strategies in the long run. Meanwhile, North America is expected to record a healthy growth rate, which can be attributed to the presence of giants such as Amazon.com, Inc. and eBay Inc. in the region. Governments in North America have laid down security laws to protect their customers’ personal and transaction information.

Business-to-Business E-commerce Market Trends by Region

In addition, state and federal data security and privacy protection laws require e-commerce businesses to state their privacy policies clearly before collecting personal information from their customers. These factors help businesses to offer enhanced shopping experiences to online consumers, in turn driving the market growth. Moreover, the continued rollout of various B2B web applications is also contributing to the growth of the North American B2B e-commerce market. B2B web applications are vital for several aspects of B2B e-commerce, including tracking leads and monitoring sales activities. However, increasing concerns over data security and privacy protection owing to rising incidents of cyberattacks are likely to hamper the growth of the regional market.

Key Companies & Market Share Insights

Inorganic growth strategies such as geographical expansion, partnerships, mergers & acquisitions are undertaken by the key players to compete in the market. For instance, in December 2021, Newegg Commerce, Inc. partnered with Affirm, Inc., a payment network, to provide flexible payment options such as pay-over-time to customers shopping from Newegg.com. Paying with Affirm incurs no hidden or late fees and allows customers to split the purchase into simple payments over time. Affirm, Inc. provides transparency, flexibility, and control at checkout to their customers.

The global business-to-business e-commerce market is fragmented in nature with the presence of several large and small & medium scale vendors. The COVID-19 pandemic has propelled many organizations in the B2B business to seek online platforms as an alternate option to meet their customers’ requirements. This trend is expected to continue in the near future. Local companies are focusing on new product developments and strategic collaborations with leading technology vendors to extend the capabilities of their existing solutions. Some of the prominent players in the global business-to-business e-commerce market include:

  • Amazon.com, Inc.

  • ChinaAseanTrade.com

  • DIYTrade.com

  • eBay.com

  • eworldtrade.com

  • Flexfire LEDs

  • Flipkart.com

  • IndiaMART InterMESH Ltd.


  • Quill Lincolnshire, Inc.

Business-to-Business E-commerce Market Report Scope

Report Attribute


Market size value in 2023

USD 9,209.33 billion

Revenue forecast in 2030

USD 33,317.37 billion

Growth Rate

CAGR of 20.2% from 2023 to 2030

Base year for estimation


Historical data

2018 - 2021

Forecast period

2023 - 2030

Quantitative units

Revenue in USD billion and CAGR from 2023 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Deployment type, application, region

Regional scope

North America; Europe; Asia Pacific; Latin America; MEA

Country scope

U.S.; Canada; U.K.; Germany; France; China; India; Japan; Brazil; Mexico

Key companies profiled

Amazon.com, Inc.; ChinaAseanTrade.com; DIYTrade.com; eBay.com; eworldtrade.com; Flexfire LEDs; Flipkart.com; IndiaMART InterMESH Ltd.; KOMPASS, and Quill Lincolnshire, Inc.

Customization scope

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Global Business-to-Business E-commerce Market Segmentation

The report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the business-to-business e-commerce market report based on deployment type, application, and region.

Global Business-to-Business E-commerce Market Segmentation

  • Deployment Type Outlook (Revenue, USD Billion, 2018 - 2030)

    • Supplier-Oriented

    • Buyer-Oriented

    • Intermediary-Oriented

  • Application Outlook (Revenue, USD Billion, 2018 - 2030)

    • Home & Kitchen

    • Consumer Electronics

    • Industrial & Science

    • Healthcare

    • Clothing

    • Beauty & Personal Care

    • Sports Apparel

    • Books & Stationery

    • Automotive

    • Others

  • Region Outlook (Revenue, USD Billion, 2018 - 2030)

    • North America

      • U.S.

      • Canada

    • Europe

      • U.K.

      • Germany

      • France

      • Rest of Europe

    • Asia Pacific

      • China

      • India

      • Japan

      • Rest of Asia Pacific

    • Latin America

      • Brazil

      • Mexico

      • Rest of Latin America

    • Middle East & Africa (MEA)

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