GVR Report cover Canned Wines Market Size, Share & Trends Report

Canned Wines Market Size, Share & Trends Analysis Report By Product (Sparkling, Fortified), By Distribution Channel (Supermarket & Hypermarket, Online), By Region (APAC, North America), And Segment Forecasts, 2021 - 2028

  • Published Date: May 2021
  • Report ID: GVR-4-68038-212-9
  • Number of Pages: 80
  • Format: Electronic (PDF)
  • Historical Data: 2016 - 2019

Report Overview

The global canned wines market size was valued at USD 211.4 million in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 13.2% from 2021 to 2028. The rising demand for convenient, portable, and single-serve beverages is the key driver for the market growth. Growing consumer inclination toward ready-to-eat and ready-to-drink products, owing to their busy lifestyles and hectic work schedules, is driving the product demand. The COVID-19 pandemic has had a positive impact on the regional markets in several key countries. According to a report published by the Wine Industry Network LLC, in August 2020, canned alcoholic drinks had gained tremendous traction during the lockdown period.

Global canned wine market size, by product, 2016 - 2028 (USD Million)

Compared to 2019, the off-premises sales of canned beer/Flavored Malt Beverage (FMB)/cider increased by 25% in 2020. Canned wine is gaining popularity among consumers across the globe owing to its portability as well as convenience to keep it cold on beaches, during overnight camping trips, and other outdoor recreational activities. Moreover, these metal cans are less expensive and have a considerably higher recycling rate than glass bottles.

The rising popularity of outdoor recreational activities, such as overnight camping, RV camping, fishing, and hiking, has increased over the past few years, which, in turn, has boosted the demand for portable beverages, including canned wine.

According to the 2019 Outdoor Participation Report by the Outdoor Industry Association published in 2020, an estimated 151.8 million people in the U.S. participated in at least one outdoor activity in 2018. This participation saw a rise of 5.7 million participants from 2017 to 2018. Such activities bode well for market growth.

Moreover, consumers are willing to spend more on healthy, organic, and convenient foods and beverages with sustainable packaging solutions due to the rising health as well as environmental awareness. This will augment the demand for canned products, thereby supporting market growth. Studies claim that aluminum cans are relatively cheaper and easier to stock & stack than other packaging solutions, which leads to less breakage.

Product Insights

The sparkling product segment accounted for the largest revenue share of more than 66% in 2020 and is expected to maintain dominance over the forecast period. Key players are launching new products in this segment for customer retention as well as to attract new customers.

For instance, in February 2020, Sula Vineyards, India’s renowned wine brand, announced the launch of its first-ever canned wine under the brand name ‘Dia Sparkler’. The fortified product segment is projected to register the fastest CAGR during the forecast period. Customers are welcoming the new variants of fortified wines with various hard spirits as they get both the taste and flavor of the wine as well as spirit in one product.

Distribution Channel Insights

The supermarket & hypermarket distribution channel segment accounted for the largest revenue share of more than 64% in 2020. With the increasing number of supermarkets and hypermarkets across the globe, major product manufacturers are making their products available through offline sales channels. Key supermarket chains are opening up new stores across various regions to increase customer penetration. For instance, in January 2020, SPAR announced that their partnered companies are establishing new stores across Spain to cater to the rising consumer demand.

Global canned wine market share, by distribution channel, 2020 (%)

The online distribution channel segment is anticipated to register the fastest CAGR from 2021 to 2028. Online sales channels, such as official websites, are extremely helpful as they provide detailed information on outstanding wines or specific vintage collections, particularly to experts and connoisseurs, as well as basic information about wine and its consumption to amateur wine lovers. Occasional consumers prefer online sales channels as it helps them buy directly from the manufacturer rather than through indirect channels, which are comparatively more expensive.

Regional Insights

North America made the largest contribution in the global market by accounting for a revenue share of over 53% in 2020. The region will expand further at a steady CAGR retaining the leading position throughout the forecast period due to high product demand. Most consumers are increasingly adopting canned wines due to easy portability and convenience during travel and outings. Moreover, aluminum cans offer several other advantages over glass bottles and other packaging materials.

Asia Pacific is estimated to be the fastest-growing regional market from 2021 to 2028. Primarily driven by countries like China, Japan, South Korea, and India, Asia Pacific is the third-largest market for wine consumption in terms of volume. Moreover, countries like India are witnessing high demand for such products owing to the rising popularity of wine among the young and working-class population.

Key Companies & Market Share Insights

The market is still in its nascent stage where key players plan to launch their products as per the gradual shifting of consumer preferences. Wine manufacturers try to create products that address evolving consumer tastes and preferences or complement their food and health requirements. A differentiated brand that is relevant to and targeted at specific consumers and trends has more chances of achieving success than those that appear to be a mass product. For instance, in April 2020, Molson Coors Beverage Company announced the launch of its new line of canned wine spritzers under the brand name ‘Movo’ in the U.S. market. The product is available in three flavors including Blood Orange Sangria, Raspberry Rosé, and Peach White Blend. Such product launches increase brand visibility across the globe. Some of the key players in the global canned wines market are:

  • E & J Gallo Winery

  • Union Wine Company

  • Integrated Beverage Group LLC

  • Sans Wine Co.

  • Sula Vineyards Pvt. Ltd.

  • The Family Coppola

  • The Canned Wine Company

Canned Wines Market Report Scope

Report Attribute


Market size value in 2021

USD 235.7 million

Revenue forecast in 2028

USD 571.8 million

Growth rate

CAGR of 13.2% from 2021 to 2028

Base year for estimation


Historical data

2016 - 2019

Forecast period

2021 - 2028

Quantitative units

Revenue in USD million and CAGR from 2021 to 2028

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; U.K.; Germany; France; Australia; Japan; Argentina

Key companies profiled

E & J Gallo Winery; Union Wine Company; Integrated Beverage Group LLC; Sans Wine Co.; Sula Vineyards Pvt. Ltd.; The Family Coppola; The Canned Wine Company

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2028. For the purpose of this study, Grand View Research has segmented the global canned wines market report on the basis of product, distribution channel, and region:

  • Product Outlook (Revenue, USD Million, 2016 - 2028)

    • Sparkling

    • Fortified

    • Others

  • Distribution channel Outlook (Revenue, USD Million, 2016 - 2028)

    • Supermarket & Hypermarket

    • Online

    • Other Stores

  • Regional Outlook (Revenue, USD Million, 2016 - 2028)

    • North America

      • U.S.

    • Europe

      • U.K.

      • Germany

      • France

    • Asia Pacific

      • Australia

      • Japan

    • Central & South America

      • Argentina

    • Middle East & Africa

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