Carpet Cleaning Products Market Size, Share & Trends Analysis Report By Product (Spray, Liquid), By Application (Residential, Hotels & Restaurants), By Region, And Segment Forecasts, 2019 - 2025

Report Overview

The global carpet cleaning products market size was valued at USD 1.4 billion in 2018 and is expected to grow at a compound annual growth rate (CAGR) of 4.5% from 2019 to 2025. Rising consumer inclination towards hygiene and cleanliness is a key factor driving demand for carpet cleaning products over the forecast period. Besides, the rising preference for these products owing to their rich aesthetic appeal has resulted in carpet purchases, thereby widening the market scope.

Increasing the adoption of carpets, particularly in western countries, has driven the market for cleaning products. Increased exports of handmade carpets from India are growing at a steady pace. Demand for Indian carpets is high particularly in developed countries. Therefore, countries such as the U.S., Canada, Germany, and other developed economies witness an increased inclination towards carpet cleaners for their proper maintenance. Moreover, increased purchases for carpets result in consumers’ inclination towards saving time, cost, and efforts in cleaning the floors owing to a hectic lifestyle.

Carpets are also used as a safeguard tool against minor accidents and injuries such as slipping or falling, which is expected to drive their sales. This, in turn, will fuel the demand for cleaning products, particularly in residential places. Furthermore, rising environmental concerns across regions have urged consumers to invest in green cleaning products consisting of chemical-free ingredients.

Companies are focusing on producing natural and organic cleaners with sustainable manufacturing practices. Eco-friendly ingredients, coupled with attractive packaging and marketing campaigns, are expected to boost the growth of this industry. For instance, in June 2019, Skyhawk Global Ltd. launched a natural and eco-friendly liquid carpet cleaner to prevent odor or recurrence of stains. Many macro-economic factors such as growth in the construction of office and retail spaces and home décor are expected to increase the adoption of carpet cleaners.

Product Insights

The liquid segment dominated the carpet cleaning products market, accounting for a share of 30.7% in 2018. The segment offers a variety of carpet absorbents in the form of liquid cleaners and is usually referred to as dry cleaning. The liquid helps in absorbing soil from carpets with the help of mechanical agitation from the brush, which cleans through the material. The liquid cleaner is used with water or directly applied to the carpet, which dissolves the soil and is vacuumed up to absorb the liquid. These liquid cleaners with its easy and effective application have dominated the market with the maximum use in residential as well as commercial spaces.

The spray segment is expected to expand at the fastest CAGR of 4.9% from 2019 to 2025. Increasing the hectic lifestyle on account of a profound urban population has shifted consumers’ preference toward non-time consuming products with greater convenience. Thus, rising inclination toward spray cleaners particularly for residential applications as it does not require expertise in the application. Key manufacturers are taking initiatives to introduce newer products of carpet cleaners to provide the most convenient products to customers. For instance, in March 2017, Tescoplc.com launched a range of household cleaning products in the name of Anyway Spray, including carpet and upholstery cleaners.

Application Insights

Hotels and restaurants accounted for a share of 47.2% in 2018. An increasing number of cafes, restaurants, and hotels in countries such as the U.S., Italy, India, and France has resulted in a surge in the application of carpet cleaners. Also, a rising preference for luxurious hotels has urged the owners to provide an upper-class experience to the consumers. As a result, hotels and hospitality chains are largely investing in premium quality carpets, thereby contributing to the market demand.

The residential application segment is expected to register a CAGR of 4.8% from 2019 to 2025. Adoption of home care and hygiene products is increasing owing to the rising risk of health ailments due to infectious bacteria harboring in different fabrics such as carpets. Hence, cleaning products are gaining increasing traction in the household sector. Therefore, an increase in disposable income, along with the hectic lifestyle of the consumers, is expected to be a key driving factor. This, in turn, will drive the demand for carpet cleaners in the next few years. Moreover, consumers prefer products that enhance the fragrance of houses and the environment.

Regional Insights

North America dominated the global market, accounting for a share of 51.8% in 2018. Increasing usage of carpets in the residential sector has widened the scope of cleaning products. The prominent trend of carpet flooring in countries such as the U.S. and Canada to showcase a luxury living lifestyle on account of high disposable income is a key factor driving the market. Moreover, rising awareness regarding cleanliness to prevent bacterial infestation has increased the demand for carpet cleaners such as spray, liquid, and powder products.

The market in the Asia Pacific is expected to register the fastest CAGR of 5.3% from 2019 to 2025. An increase in infrastructural activities has driven the hospitality sector, particularly hotels and resorts in the Asia Pacific. As a result of rapid urbanization and the growing population, the region witnessed increasing spending on luxury lifestyle products such as carpets, which is expected to positively impact market growth. Moreover, increased commercial construction and spending on home and office décor are expected to fuel demand for carpets and carpet cleaners in developing countries such as China and India.

Key Companies & Market Share Insights

The global market is highly competitive. Top players operating in the market include BISSELL; Reckitt Benckiser Group plc.; Techtronic Industries Co. Ltd.; The Clorox Company; Zep, Inc.; Sprayway Inc.; Tesco.com; RUG DOCTOR, LLC.; Acdoco Ltd.; and Cleancare Australia. Market players are adopting strategies such as mergers and acquisitions to increase product offerings. Moreover, companies are focusing on expanding their production capacity and are adopting innovative technologies to meet consumer demand. Some of the prominent players in the carpet cleaning products market include:

• BISSELL

• Reckitt Benckiser Group plc.

• Techtronic Industries Co. Ltd.

• The Clorox Company

• Zep, Inc.

• Sprayway Inc.

• Tesco.com

• RUG DOCTOR, LLC.

• Acdoco Ltd.

• Cleancare Australia

Carpet Cleaning Products Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Grand View Research has segmented the global carpet cleaning products market report based on product, application, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)

  • Shampoo

  • Spray

  • Liquid

  • Others

• Application Outlook (Revenue, USD Million, 2015 - 2025)

  • Residential

  • Commercial

  • Hotels & Restaurants

• Regional Outlook (Revenue, USD Million, 2015 - 2025)

  • North America

    • The U.S.

  • Europe

    • Germany

    • U.K.

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa