Coffee Beauty Products Market Size, Share & Trends Analysis Report By Product (Skin Care, Hair Care), By Distribution Channel, By Region, And Segment Forecasts, 2019 - 2025

Industry Insights

The global coffee beauty products market size was valued at USD 590.1 million in 2018 and is projected to register a CAGR of 5.1% from 2019 to 2025. Increasing demand for coffee beauty products is attributed to rising awareness about caffeine benefits such as enhanced blood circulation for the skin and the presence of antioxidant and anti-aging effects. This, in turn, is expected to boost the market growth. Growing consumer concerns over the side effects of chemical content in cosmetics and their inclination towards natural-based products are driving the manufacturers to introduce beneficial coffee beauty products.

Technological innovation has shaped the production of these coffee beauty products. Some of the prominent players in the market such as Loreal Paris, Estee Lauder Inc., and Avon have been focusing on introducing coffee-infused beauty products to expand their offerings and serve the customers with natural ingredient-based solutions. In 2017, Estee Lauder launched advanced eye repair night formula by using 360° Matrix technology with caffeine ingredients in it which repairs, fortifies, and hydrates eyes.

Increasing introduction of coffee beauty solutions is driving the attention of the consumers towards the adoption of these products. For instance, MCaffeine, India’s first caffeinated personal care brand, offers a wide range of coffee infused products such as face scrubs, body butter, body scrub, and face masks to provide the customers with benefits of coffee ingredients. Mr. Bean Body Care also provides coffee scrub in different flavors such as coconut, coco berry, Manuka honey, peppermint, along with body balms, which help in reducing the appearance of stretch marks, varicose veins, and age spots.

Growing demand for these products has led to an increase in their availability across various distribution channels such as supermarkets/hypermarkets, convenience stores, specialty stores, and online. Online distribution channel has emerged as an emerging medium, thereby posing fierce competition for the offline channels. Companies are making vast availability of their products through various online portals such as Nykaa, Amazon, jabong, citybeauty.com, and ahava.com. Companies are also introducing their own online platforms to expand the visibility of their products to the large customer base, thereby driving the demand for the global coffee beauty products market.

Product Insights

In 2018, skincare led the global market with a share of about 35%. People are more concerned about their aging skin which is driving them to use more coffee beauty products than others, which, in turn, is expected to contribute to the product demand. Loreal Paris has launched resurface and energize Kona coffee scrub, which helps in reducing the signs of fatigue, and removes dirt, oil, and impurities that are suitable for all types of skin. Bean Body Care provides coffee mocha mud masks that help in cleansing skin and minimize the pore size, which are grounded with coffee beans, macadamia oil, and kaolin clay.

Coffee based hair care products are anticipated to be the fastest-growing category, expanding at a CAGR of 5.8%. Changing lifestyles of working millennials, pollution, increasing spending power, and inclination toward natural ingredient based products are driving the demand for this category. Benefits such as improvement and strengthening of hair texture enhanced blood circulation in the scalp, and prevention of hair loss are some of the factors expected to impact the demand for coffee-based hair care products. For instance, Masqueology has launched a damaged hair care mask that contains coffee seeds extracts, which restores damaged hair and repairs hair from the inside out.

Distributional Channel Insights

In 2018, supermarkets/hypermarkets were the leading distribution channel, accounting for a share of 35.5%. This segment has been gaining traction owing to its benefits such as providing the customers an advantage of scanning the product before purchase, availability of an in-store beauty associate who helps them choose the right product, and instant buying. Companies such as Nykaa have established their offline stores for their own products to cater to the huge customer base. Moreover, due to the development of the organized retail sector, supermarkets/hypermarkets are providing increased visibility for consumer beauty products, along with others.

Online mode of distribution of coffee beauty products is an emerging mode of a channel, expanding at a CAGR of 5.6% over the forecast period. With an aim to reach out to a vast customer base, companies are offering their products through various online retailers such as Nykaa, Amazon, Jabong, BigBasket, and mcaffeine.com. The availability of a wide range of products from premium as well as international brands is also one of the key factors expected to drive the acceptance of online purchase. Moreover, luxury brands such as The Body Shop have their own online channels apart from physical stores to make access easier for the consumers.

Regional Insights

In 2018, Europe accounted for the largest share of 32.9% in 2018. The presence of most of the top prominent players and the increasing number of startups manufacturing natural cosmetics are the key factors driving the market. Companies such as L’Oréal SA and AVON Product Inc. are anticipated to boost the market growth in the future. Kaffe Buno, a startup from Denmark, has launched recycled coffee oil that offers various skin and hair care benefits.

Asia Pacific emerged as the fastest growing industry for coffee beauty products and is expected to register a CAGR of 5.8% over the forecast period. An increase in awareness and a growing population of working millennials are the key factors driving the market in this region. Adoption of western culture and inclination towards the trends of European countries for the usage of caffeine in beauty products are also driving the market. French brand, Terre De Mars, is all set to launch its luxury coffee-based face scrub and body scrubs soon for millennials.

Coffee Beauty Products Market Share Insights

Key players in the market include L’Oréal Paris; Avon Product Inc.; Mr Bean Body Care; BioCare; The Body Shop; Java Skin Care; Estee Lauder Inc.; The Beauty Company; Ogx; and MCaffeine. Competition is high among prominent players in the market to fulfill the trending requirement in the market.

Manufacturers are paying high attention to the research and development for the usage of coffee ingredients in beauty products so that it could drive more revenue. Companies are expanding significantly in the Asia Pacific, which, in turn, is expected to drive the demand over the forecast period. MCaffeine, the first-ever startup of India, deals in caffeine products such as body care, face care, and hair care.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global coffee beauty products market report on the basis of product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)

  • Skin Care

  • Hair Care

  • Perfume & Fragrance

  • Color Cosmetic

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

  • Supermarkets/hypermarkets

  • Specialty Stores

  • Convenience Stores

  • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)

  • North America

    •  The U.S.

  • Europe

    • Germany

    •  France

  • Asia Pacific

    • India

    •  China

  • Central & South America

    •  Brazil

  • Middle East & Africa

    • UAE