GVR Report cover Dental Services Market Size, Share & Trends Report

Dental Services Market Size, Share & Trends Analysis Report By Type (Dental Implants, Cosmetic Dentistry), By End Use (Hospitals, Dental Clinics), By Region (North America, Europe, APAC, LATAM, MEA), And Segment Forecasts, 2021 - 2028

  • Report ID: GVR-4-68039-607-3
  • Number of Pages: 80
  • Format: Electronic (PDF)
  • Historical Range: 2016 - 2019
  • Industry: Healthcare

Report Overview

The global dental services market size was valued at USD 302.7 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 6.4% from 2021 to 2028. The diagnosis, prevention, and treatment of dental disorders are covered under dental services that are provided by dentists and dental professionals. Some of the key factors contributing to the market growth are the growing awareness of dentistry among people, the rising prevalence of dental caries and other periodontal diseases, technological developments in dentistry, and the high demand for cosmetic and laser dentistry. The ongoing COVID-19 pandemic has significantly impacted the dental care economy. As a result of the imposed strict social distancing guidelines, dental practices were closed in many countries.

U.S. dental services market size, by type, 2018 - 2028 (USD Billion)

According to the data from the American Dental Association’s Health Policy Institute (HPI), the dental sector was at standstill due to COVID-19 as the dental practices were allowed for only emergency cases in the early stage of the pandemic. In March 2020, the American Dental Association (ADA) issued public guidance to postpone elective dental procedures. According to the ADA, the procedures needed to be postponed included oral examinations, routine cleaning, radiographs, cosmetic procedures, and orthodontic treatments without pain management. The emergency dental services included oral bleeding, dental or facial trauma, painful caries, tooth fractures, and abnormal tissue biopsies.

Dental treatments encapsulate a wide array of services that help several patients in improving their oral health. The fillings and cement are being used in various treatments. The ongoing popular trend of smile makeover procedures is gaining attention nowadays. Moreover, the technological developments in endodontics have helped in the adoption of root canal procedures. The invisible braces that help in reshaping and alignment of teeth are in high demand. Hence, the market for dental services is anticipated to witness significant growth over the forecast period due to the introduction of new improved technologies, including dental caps, dentures, and drills.

The recommendations from dentists have helped in driving the demand for various dental services. In addition, the shifting focus on marketing efforts to commercialize the practices involves free dental camps, online campaigns, and dental education programs. Moreover, several unmet needs and a wide service portfolio in the field of oral care have encouraged dental equipment manufacturers to invest in R&D activities to develop and capitalize on innovative technologies.

As more innovations emerge in the market, more patients are expected to avail services in the coming years. In April 2020, Pacific Dental Services (PDS), a leading dental support organization, announced the launch of TeleDentistry platform for patients in the U.S. The COVID-19 pandemic continues to put pressure on the urgent care centers and hospital emergency rooms and the launch of the platform is expected to have a positive impact on the community.

With the continuous economic growth and rapid urbanization around the globe, the disposable incomes of people have witnessed relatively steady growth. In addition, per capita consumption expenditure on healthcare services is likely to significantly increase in the years to come. The rising health and wellness consciousness among the millennial population, along with the growing purchasing power, is expected to contribute to the market growth over the forecast period.

Type Insights

In 2020, the dental implants segment dominated the market and held a revenue share of over 20.0%. Dental implant restoration is considered an advanced oral procedure and it provides patients with functionally and aesthetically feasible options for tooth replacement.

According to the American Association of Oral and Maxillofacial Surgeons (AAOMS), around 70% of adults aged 35 to 44 have lost at least one tooth permanently due to disease, decay, or an accident. Hence, the demand for implants is on the rise. The research & development in the field of dental implants have increased in the past few years and are anticipated to expand in the future, offering better biomaterials, surface modifications, and improved implant designs.

The cosmetic dentistry segment is expected to witness the fastest growth from 2021 to 2028 owing to the rising adoption of teeth appearance improvement procedures. Some of the cosmetic dental procedures include teeth whitening to remove staining and treat discolorations. Moreover, the patients prefer crowns, inlays and onlays, composite bonding, and veneers, among others, to improve their oral appearance.

End-use Insights

In 2020, the dental clinics segment dominated the market with a revenue share of more than 65.0% and is likely to grow at the fastest rate from 2021 to 2028. The majority of dental patients visit private practice dental clinics due to the availability of specialists. Over 80% of the dental practices are run by the owners. The number of independent practices is rising across the globe. This trend is likely to continue in the coming years owing to the cost efficiency, the availability of specialists, and technologically advanced equipment.

Global dental services market share, by end use, 2020 (%)

During the initial phase of the COVID-19 pandemic, the dental care market faced many issues as the dentists’ offices were at high risk of spreading the infection. The dental clinics were not operating during the initial phase. However, the practices are getting back to their normal operations. In these unprecedented times, dental professionals should be well-informed about the recent guidelines to follow in accordance with the regulatory protocols to avoid the spread of the virus.

Regional Insights

In 2020, North America dominated the market with a revenue share of over 45.0% owing to factors including preventive approach towards oral care and hygiene, the presence of independent clinics, growing R&D activities in dentistry, and rising disposable income. The increasing government funding for dental programs is likely to contribute to the market growth. The U.S. federal funding for Medicare & Medicaid is expected to increase the demand for oral care services as patients are likely to pay less out-of-pocket expenses.

Asia Pacific is anticipated to witness the fastest growth from 2021 to 2028 due to the growing number of clinics, rising dental tourism, increasing R&D in manufacturing, and growing awareness about oral care. The majority of the dental practices in Asia Pacific are private. The healthcare infrastructure in Asia Pacific is expanding with advanced technology and equipment. Various companies and governments of countries, such as China and India, are introducing initiatives to spread awareness regarding dental care. For instance, in June 2021, My Dental Plan announced that it would add 4,000 more clinics, thereby expanding its reach to 250 cities by the end of 2021.

Key Companies & Market Share Insights

Due to the imposed social distancing guidelines in the early phase of the COVID-19 pandemic, dental practices were closed in many countries. The dental care services industry has a severe impact on the business. Therefore, the service providers are focusing on introducing innovative ways to improve the care experience for patients. In June 2020, Aspen Dental launched its digital check-in platform, which is available in their 820 offices in 41 states. This platform will help patients in managing their dental visits conveniently.

Moreover, the dental care practices rely on geographic expansion to strengthen their market presence. As per July 2021 article, UK Dental Group plans to launch 400 clinic franchises across the nation in three years. The additional clinics are expected to reduce the waiting time and discourage patients from traveling abroad for dental procedures. The clinics would also provide home services to people with less mobility. With better outreach around the U.K., the clinics will provide quality dental care to more people. Some prominent players in the global dental services market include:

  • Aspen Dental Management Inc.

  • InterDent, Inc.

  • National Health Service England

  • The British United Provident Association Limited

  • Apollo White Dental

  • Abano Healthcare Group Limited

  • Coast Dental

  • Dental Service Group

  • Axis Dental

Dental Services Market Report Scope

Report Attribute


Market size value in 2021

USD 359.5 billion

Revenue forecast in 2028

USD 554.5 billion

Growth rate

CAGR of 6.4% from 2021 to 2028

Base year for estimation


Historical data

2016 - 2019

Forecast period

2021 - 2028

Quantitative units

Revenue in USD billion & CAGR from 2021 to 2028

Report coverage

Revenue forecast, company share, competitive landscape, growth factors & trends

Segments covered

Type,end use, region

Regional scope

North America; Europe; Asia Pacific; Latin America; MEA

Country scope

U.S.; Canada; U.K.; Germany; France; Italy; Spain; China; India; Japan; Brazil; Mexico; South Africa

Key companies profiled

Aspen Dental Management Inc.; InterDent, Inc.; National Health Service England; The British United Provident Association Limited; Apollo White Dental; Abano Healthcare Group Limited; Coast Dental; Dental Service Group; Axis Dental

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

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Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2028. For this study, Grand View Research has segmented the global dental services market report based on type, end use, and region:

  • Type Outlook (Revenue, USD Billion, 2016 - 2028)

    • Dental Implants

    • Orthodontics

    • Periodontics

    • Endodontics

    • Cosmetic Dentistry

    • Laser Dentistry

    • Dentures

    • Oral & Maxillofacial Surgery

    • Others

  • End-use Outlook (Revenue, USD Billion, 2016 - 2028)

    • Hospitals

    • Dental Clinics

  • Regional Outlook (Revenue, USD Billion, 2016 - 2028)

    • North America

      • U.S.

      • Canada

    • Europe

      • U.K.

      • Germany

      • France

      • Italy

      • Spain

    • Asia Pacific

      • China

      • India

      • Japan

    • Latin America

      • Brazil

      • Mexico

    • Middle East & Africa

      • South Africa

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