Digital Therapeutics Market Size, Share & Trends Report

Digital Therapeutics Market Size, Share & Trends Analysis Report By Application (Diabetes, Obesity, Smoking Cessation, Respiratory Diseases), By End-use (Patients, Providers, Payers, Employers), By Region, And Segment Forecasts, 2024 - 2030

  • Report ID: GVR-1-68038-768-1
  • Number of Pages: 120
  • Format: Electronic (PDF)
  • Historical Range: 2018 - 2022
  • Industry: Healthcare

Research Methodology

A three-pronged approach was followed for deducing the smart home market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for digital therapeutics market to gather the most reliable and current information possible.

  • We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
  • We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
  • We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
  • We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
  • We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of digital therapeutics market data depending on the type of information we’re trying to uncover in our research.

  • Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

  • Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

  • Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

  • Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

  • Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

  • Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

  • This step also entails the finalization of the report scope and data representation pattern.

  • Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Digital Therapeutics Market Categorization:

The digital therapeutics market was categorized into four segments, namely application (Diabetes, Obesity, CVD, Respiratory Diseases, Smoking Cessation, CNS Diseases), end - use (Patients, Providers, Payers, Employers), and regions (North America, Europe, Asia Pacific, Latin America, Middle East & Africa).

Segment Market Methodology:

The digital therapeutics market was segmented into product, application, end-use, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

  • Demand estimation of each product across countries/regions summed up to from the total market.

  • Variable analysis for demand forecast.

  • Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

  • Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

  • Used extensively for new product forecasting or analyzing penetration levels.

  • Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

  • Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

  • This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The digital therapeutics market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into twenty-four countries, namely, the U.S.; Canada; the UK; Germany; Italy; France; Spain; Denmark; Sweden; Norway; Japan; China; India; Australia; South Korea; Thailand; Brazil; Mexico; Argentina; South Africa; Saudi Arabia; UAE; Israel, and Kuwait.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Digital therapeutics market companies & financials:

The digital therapeutics market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

  • Omada Health, Inc. - Omada Health, Inc. develops online digital health programs that can coordinate patients at risk of chronic diseases with medical personnel, for creating accessible technology and disease prevention. Its health plans primarily cover patients with type 2 diabetes or heart disease and engage participants to help them lose weight. Its online digital health program can assist employers and health plan developers tackle chronic diseases in an engaging, effective, & scalable manner. It offers a 16-week online digital health program for people with chronic diseases to coordinate various functionalities required for managing their condition. The various features of Omada Health’s suite include a health coach, online health lessons, and an online support group. The company’s program is built to tackle major chronic conditions by helping patients maintain their blood sugar, blood pressure, obesity levels, body fat, and other factors. The primary clientele of the company includes employers and health plan developers catering to a certain population at risk of developing preventable chronic conditions.

  • WellDoc, Inc. - WellDoc, Inc. is a chronic disease management company that assists in managing healthcare behavioral science, along with technological solutions to support it. Its most prominent offering is BlueStar, an application that can enable patients and healthcare providers to coordinate care, management, & adherence to programs routinely. For medication adherence, the company designed features including real-time patient coaching, testing & medication reminders, and out-of-bound alerts. Its clientele consists of medical device companies, pharmaceutical companies, self-insured employers, home health agencies, and hospital systems. WellDoc, Inc. was formerly known as Well Doc Communications, Inc. and adopted its current name in August 2009. It has multiple offices in Maryland, with additional offices in Delaware and India.

  • 2Morrow, Inc. - 2Morrow, Inc. is a digital health company that develops behavioral change programs and applications for smoking cessation and maintaining healthy personal goals. SmartQuit is a notable application developed by the company for smoking cessation. Its programs and applications are offered via employers, wellness programs, and health plans.
    Livongo Health, Inc. - Livongo Health, Inc. is a developer of online digital health tools and provides coaching to manage diabetes. Livongo allows consumers to upload blood glucose readings and, based on the data, provides real-time tips. The company has developed a new approach for diabetes management, combining technology, and coaching. Its coaching service includes real-time support from coaches for diabetes questions, ranging from nutrition & lifestyle changes to communication. In addition, it offers strips and lancets. The company’s management team comprises executives from companies, such as Allscripts, American Diabetes Association, Sanofi Oracle, and McAfee. In October 2020, Teladoc completed its merger with Livongo.

  • Propeller Health - Propeller Health provides digital respiratory health management services through its mobile platform. The company offers respiratory health management solutions and utilizes sensors, mobile apps, and services to help patients with chronic respiratory diseases. Propeller Health has five stages to its online healthcare program; from signing up to shipping, the required apparatus to achieve actionable insights is covered in the process. The company’s suite of services facilitates easy management of asthma & COPD by attaching Propeller Health sensors to inhalers and allowing the app to collect insights. Propeller Health is a privately held company that conducts its business mainly in the U.S. In 2019, the company was acquired by ResMed and currently operates as a standalone business company.

  • Fitbit, Inc. - Fitbit, Inc. is a health, fitness, and wellness provider. It is a publicly held entity that promotes a healthy lifestyle. The company offers wireless, compact, and wearable sensors that can track an individual’s daily activities, such as food habits, exercise, sleep patterns, and weight. Fitbit’s software can function on Android, Windows, and iOS. The company operates in China, India, Japan, Ireland, South Korea, Romania, Belarus, and Singapore.

  • Canary Health - Canary Health develops digital health self-management solutions and programs to assist health plan developers, care providers, and employers. These programs offer training for weight loss, healthy eating, and active living, and prevent the progression of chronic diseases, such as arthritis, diabetes, depression, & heart-related diseases, which can be utilized to maintain a better lifestyle plan. Canary Health’s program aims to achieve behavior change through self-management of chronic conditions. Self-management programs can help users improve their daily functions and reduce pain. Canary Health was formerly known as DPS Health, Inc. and changed its name in 2015.

  • Mango Health - Mango Health is a developer of mobile health & fitness programs and applications. It offers a patient engagement platform that can assist users with medication information, refill time, and peer comparisons. The app has been promoted by Apple on the App Store and was featured on CNN & in the New York Times due to its innovative health, wellness, & fitness mobile application. In September 2019, TrialCard acquired Mango Health.

  • Noom, Inc. - Noom, Inc. is a developer of health coaching solutions through a mobile platform. The main applications covered under its coaching services include weight loss and exercise tracking, along with a Diabetes Prevention Program (DPP). Its solutions are designed to help patients treat chronic and pre-chronic conditions, such as hypertension. The company was formerly known as WorkSmart Labs, Inc. Noom operates mainly in the U.S. with other offices located in South Korea and Japan.

  • Pear Therapeutics - Pear Therapeutics is a privately held, software-generated therapeutic interventional company, which delivers software-based digital therapeutics that are clinically validated and aim to improve patient outcomes. It also incorporates tracking tools for care providers, along with smarter engagement services & cost-effective solutions for payers. The company offers products for the management of various diseases, such as multiple sclerosis, severe insomnia, and mental health disorders.

Value chain-based sizing & forecasting

Supply Side Estimates

  • Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

  • Segment revenue determination via variable analysis and penetration modeling.

  • Competitive benchmarking to identify market leaders and their collective revenue shares.

  • Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

  • Identifying parent markets and ancillary markets

  • Segment penetration analysis to obtain pertinent

  • revenue/volume

  • Heuristic forecasting with the help of subject matter experts

  • Forecasting via variable analysis

Digital Therapeutics Market Report Objectives:

  • Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

  • Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

  • Understanding market estimates and forecasts (with the base year as 2023, historic information from 2018 to 2022, and forecast from 2024 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Digital Therapeutics Market Report Assumptions:

  • The report provides market value for the base year 2023 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

  • The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

  • We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

  • All market estimates and forecasts have been validated through primary interviews with the key industry participants.

  • Inflation has not been accounted for to estimate and forecast the market.

  • Numbers may not add up due to rounding off.

  • Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

  • Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

  • Latin America includes Central American countries and the South American continent

  • Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

  • Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

  • Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.

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