Dye Sublimated Apparel Market Size, Share & Trends Analysis Report By Product (T-shirts, Leggings), By Printing Technique (3D Vacuum, Small Format Heat Press), By Distribution Channel, And Segment Forecasts, 2020 - 2027

Report Overview

The global dye sublimated apparel market size was valued at USD 4.1 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 9.5% from 2020 to 2027. Companies across the globe are using custom-made apparel as an off-the-clock advertising tool. Thus, an increasing number of start-ups using customized apparel for branding is expected to fuel market growth over the forecast period. Many companies in the market offer dye sublimated apparel with advanced fabric technologies and enhanced features. These products are lightweight and suitable for various work environments. For instance, Six Six Apparel, a-U.S. based company, provides a wide range of customized logo and design apparel with permanent graphic imprint, which does not crack or fade easily.

Dye-sublimation printing technique has been gaining popularity due to its high-quality photographic results. This dye sublimation technique utilizes thermal transfer to shift different amounts of colored dye pigments from a carrier film to the PVC printing surface, to which the dyes bond chemically.

Reduction in frictional resistance technology have resulted in a reduction in the occurrence of wrinkles in clothes and ensure breathability of clothes. Increasing spending on customized clothes with print photographs and gradient tones is projected to drive market growth.

The product demand is also likely to be driven by the rising popularity of online shopping platforms. Amazon.com, Inc. is among the most prominent e-commerce platforms, which contribute significantly to product distribution.

Product Insights

The t-shirts segment led the market and accounted for more than 32% share of the global revenue in 2019. Companies all over the globe, especially start-ups, have been preferring custom-made t-shirts as an off-the-clock advertising tool. This trend has helped boost the segment growth. The leggings segment is expected to register the fastest CAGR over the forecast period. A prime factor driving this segment is the popularity of leggings as a must-have clothing item among women as if offers comfort, flexibility, and mobility.

Printing Technique Insights

The small format heat press segment led the market and accounted for more than 35% share of the global revenue in 2019. Small format heat presses are mainly considered by entry- to mid-level businesses that have been looking for an extremely flexible system. Companies across the globe, especially start-ups, prefer the small format heat press technique to venture into the market as its set-up is comparatively cheaper than large format systems.

3D vacuum heat press is expected to exhibit the fastest growth rate from 2020 to 2027. In the apparel category, this technique is mostly used for t-shirt designing. However, it is also used for sublimating smartphone accessories, ceramics, metal sheets, tiles, and similar items.

Distribution Channel Insights

The offline distribution channel segment led the market and accounted for more than 69% share of the global revenue in 2019. A key factor driving this segment is growing consumer preference for offline stores as they offer an exhaustive range of dye sublimated customized apparel based on various themes, including festivals, logos of sports clubs, etc.

However, the online distribution channel segment is expected to record the fastest CAGR over the forecast period. This growth is attributed to the rising popularity of e-commerce sites, such as Amazon.com. Moreover, rising preference for shopping from company-specific websites to gain value-added services, such as convenient return policies, cash on delivery, and integrated and centralized customer services, will support the segment growth.

Regional Insights

Asia Pacific emerged as the largest regional market in 2019 and accounted for over 35% of the market share. The presence of established textile industry and manufacturers, along with growing infrastructure for retailers, is expected to support the market growth in the region. Furthermore, owing to the availability of cheap garments, there has been a surge in mass production and customization of printed apparel through digital printing, screen printing, and dye sublimation technique, which also helps boost the market growth.

North America is expected to be the fastest-growing regional market over the forecast period. The growth can be attributed to the increasing demand for stylish and comfortable decorative apparel. This trend is driven by the rising number of public gatherings, outdoor exhibitions, and concerts in the region.

Key Companies & Market Share Insights

The global market is highly fragmented and characterized by the presence of a few well-established companies. Market players face intense competition from each other as some of them are among the top manufacturers with diverse product portfolios for dye sublimation. These companies have a large customer base as they have strong and established distribution networks to reach out to both regional and international consumers. Some of the key players in the global dye sublimated apparel market include:

• Gildan

• Under Armour Inc.

• HanesBrands Inc.

• Royal Apparel

• Bella+Canvas

• dasFlow Custom Athletic Apparel

• Oasis Sublimation

• Wooter Apparel

• Renfro Corporation

• Augusta Sportswear Brands

Dye Sublimated Apparel Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2027. For the purpose of this study, Grand View Research has segmented the global dye sublimated apparel market report on the basis of product, printing technique, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2016 - 2027)

  • T-shirts

  • Leggings

  • Hoodies

  • Golf Shirts

  • Others

• Printing Technique Outlook (Revenue, USD Million, 2016 - 2027)

  • Small Format Heat Press

  • Calender Heat Press

  • Flatbed Heat Press

  • 3D Vacuum Heat Press

• Distribution Channel Outlook (Revenue, USD Million, 2016 - 2027)

  • Online

  • Offline

• Regional Outlook (Revenue, USD Million, 2016 - 2027)

  • North America

    •  U.S.

  • Europe

    • Germany

    • U.K.

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa