Face Bronzer Market Size, Share & Trends Analysis Report By Product Type (Powder, Cream/Liquid), By End User (Women, Men), By Region, And Segment Forecasts, 2019 - 2025

Industry Insights

The global face bronzer market size was valued at USD 11.9 billion in 2018 and is expected to expand at a healthy CAGR over the forecast period. Face make-up products include cosmetics that are applied on the facial skin in order to enhance and highlight particular facial features. Face bronzer mainly serves the purpose of highlighting and contouring the facial features. In addition, this product also conceals imperfections on the facial skin such as blemishes, pores, freckles, powder spots, under-eye powder circles, and wrinkles. Increasing awareness about various cosmetic products is uplifting the demand for specific face make-up cosmetics, such as bronzers and blushers.

Due to increasing awareness of skin-care beauty products owing to sensitive skin of most of the Asian and American women, people are looking for cosmetic products that provide anti-inflammatory, anti-septic, anti-bacterial, and moisturizing properties. In addition, demand for organic and natural face bronzers has increased remarkably due to awareness of harmful side effects of the synthetic elements in these cosmetic products. For instance, companies such as Onlynaturals in England and LoveLula in U.K. earn most of their revenue from the natural face make-up cosmetic products such as bronzers and blushers.

It has been observed that over the recent past, women have become overtly conscious about their physical appearance hence they are inclined towards products that help in enhancing their inherent beauty and highlighting certain facial features. Demand for various cosmetic products in day-to-day use has increased due to increasing percentage of corporate women in the world. Need to look good and presentable in the corporate world is boosting the sale of this product among various working class women. Another trend of BB and CC creams, coupled with highlighters, has influenced the consumption of bronzers and blushers.

Furthermore, aggressive and glamorous promotions of these products and constant product innovations by the manufacturers have been spurring the demand for face bronzers, especially among the young population. Awareness of contouring that helps in slimming down the forehead, nose, chin, jawline, and other parts of the face, while providing a bronze look to the face increases the demand further. Moreover, influence of the emerging trend of different facial looks everyday amongst the youngsters is anticipated to fuel the market growth.

Product Type Insights

Based on the product type, this market is classified as Powder, Cream/Liquid, and Stick. The cream/liquid bronzer is anticipated to witness significant growth, followed by powder and stick. This is due to the convenience and time-saving process of applying liquid with the help of spray and then brushing it to contour. Moreover, women claim to be satisfied with the product in liquid spray comparatively more since it stays for a longer time and gives an even texture.

The powder segment held the largest face bronzer market share in 2018 and is anticipated to reach USD 11.2 billion by 2025, owing to the low cost of the product. Even though the liquid spray product has more benefits than powdered form, the latter held the largest share. The reason being, it is a traditional method to use face bronzing powder as a highlighter and it is affordable to most of the population.

End User Insights

The market is segmented as men and women based on the end user. The women segment held the largest market share in 2018 owing to high involvement of women into beauty & personal care products and looks as compared to men. Increasing disposable income in the developing countries of Asia Pacific is driving the demand for face make-up cosmetic products. Furthermore, over many years, women have been associated with beauty in the film industry and worldwide beauty contests. This has been influencing the women all over the globe to buy make-up products.

The men segment is anticipated to witness significant growth over the forecast period owing to rising adoption of make-up products by men across the world. These products are manufactured in different ways due to difference in the skin types of men and women. There has been a remarkable increase in the male grooming products, which has driven the involvement of men into their looks. Growing demand for male models and actors in the film industry has encouraged men to take care of their skin and give importance to how they look on-screen as well as off-screen. As a result, use of blushers and bronzers by men has been increased, thereby driving the demand for these products among men.

Regional Insights

Asia Pacific held the largest share of 24.4% in 2018. The region continues to be the leading market owing to rise in disposable income and improved living standards, especially in the developing countries such as India, Malaysia, and China. In addition, increasing population in these countries and growing imports of natural and organic face make-up cosmetic products have positively influenced the market growth in this region.

Europe holds a considerable share in this market and is expected to register the highest CAGR of 9.6% over the forecast period. The market in North America is expected to witness significant growth in the coming years. This region held the largest share in the face bronzing powder segment, which, in turn, largely contributes to the growth in the North America market. Apart from U.S., countries such as Canada are expected to fuel the demand for the product owing to the booming film and small screen industry in these countries.

Face Bronzer Market Share Insights

Key players are engaged in strategy implementation such as mergers and partnerships to expand their product portfolio and maintain a strong foothold in the market. For instance, in August 2018, Amcor Limited and Bemis Company Inc. unanimously approved a definitive agreement where Amcor Limited acquired Bemis Company Inc. Their combined revenues rose to USD 13 billion.

The manufacturers in North America are focusing on providing high-quality products by improving their production techniques. Major companies in this market are focusing on improving the profitability by using well planned supply chain strategies and introducing packaging material that are cost-effective, which is leading to the extension of their businesses in the regional market.

Key players having a strong foothold in the global market include Chanel, Este Lauder Companies, Tom Ford, Benefit (LVMH), Bobbi Brown, MAC Cosmetics, Bourjois (Coty), NARS Cosmetics, Elizabeth Arden (Revlon), Vita Liberata, Jane Iredale, AVON, and LORAC.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels, and provides an analysis on the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global face bronzer market report based on product type, end user, and region:

• Product Type Outlook (Revenue, USD Billion, 2015 - 2025)

  • Powder

  • Cream/Liquid

  • Stick

• End User Outlook (Revenue, USD Billion, 2015 - 2025)

  • Men

  • Women

• Regional Outlook (Revenue, USD Billion, 2015 - 2025)

  • North America

    • U.S

  • Europe

    •  U.K.

    • Germany

  • Asia Pacific

    •  China

    • Japan

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa