GVR Report cover Fruit and Vegetable Juice Market Size Report

Fruit and Vegetable Juice Market Size Analysis Report By Product (Fruit Juices, Fruit & Vegetable Blends, Vegetable Juices), By Region And Segment Forecasts, 2018 - 2025

  • Published Date: Jan, 2018
  • Base Year for Estimate: 2016
  • Report ID: GVR-2-68038-074-3
  • Format: Electronic (PDF)
  • Historical Data: 2014 - 2016
  • Number of Pages: 77

Industry Insights

The global fruit and vegetable juices market size was valued at USD 154.18 billion in 2016 and is expected to grow at a CAGR of 5.93% during the forecast period. Rise in consumption of these products, change in consumer tastes, adoption of healthier diet, and advent of cold pressed juices are the major factors accelerating the growth of this market globally.

Fruit and vegetable juices are one of the fastest growing segment in the beverages industry owing to increasing health concerns among consumers. Health and fitness have become vital in today’s world and there has been a latent shift in the consumption of healthy juices from aerated sodas.

India fruit and vegetable juices market

Consumption of soft drinks such as non-alcoholic beverages, cola, flavored sodas, and other sugar sweetened beverages. These drinks have no nutritional value in a sharp contrast to fruit and vegetable juices available in the market, thereby accelerating market growth. Thus, a large number of population is shifting towards the consumption of natural juices that provide nutritional benefits and offer lesser disadvantages in comparison to aerated drinks.

Cold pressed juices typically consist of natural extracts from fruits and vegetables and their blends. In most instances, these are not pasteurized and are meant to be consumed within a few days with refrigeration. Since this process does not make use of heat or oxygen, it is ensured that no nutrients are lost in the process. The advent of these products has led many individuals to opt for healthier and more nutritional options.

Product Insights

Based on the product, the industry is segmented into fruit juices, fruit and vegetable blends, and vegetable juices. Rising consumption of such products as a part of a normal diet has caused this segment to garner the highest market share. The advent of fruit and vegetable blends has been griping the industry by a large extent owing to its additional nutritional quantities. Thus, this segment is anticipated to gain the highest CAGR during the forecast period. demand for healthier products has also propelled the growth of vegetable juices in the industry.

Fruit juices are available in a wide variation ranging from citrus to tropical fruits. Since these products provide nutritional value additions, they are preferred by a large majority of the population. In many instances, fruit juices are incorporated as a part of the daily breakfast routine as they provide daily quota of minerals and vitamins in one serving. With increased number of consumers globally following the trend of healthier lifestyles, the demand for fruit juices has increased tremendously causing manufacturers to develop new variants.

Europe fruit and vegetable juices market

Fruit and vegetable blends are new variants in the juice industry and are gaining more traction owing to rising health-conscious individuals. These are typically blends that constitute a mixture of fruit and vegetable juices providing nutritional qualities of both. These are gaining increased popularity owing to their easy ability to incorporate added minerals and vitamins in an individual’s diet. Majority of the population are opting for natural juices and avoid aerated drinks that showcase high sugar content. Rising awareness related to health management has led many users to opt for fruit and vegetable blends that provide consumers with an easy and effective way to manage health problems.

Regional Insights

North America dominated the global industry owing to high consumption of juices and increasing demand for healthier alternatives such as cold-pressed juices and fruit and vegetable blends. The European region followed closely behind the North American region in terms of market share. The presence of cognizant consumers and adoption of healthy eating habits are major factors for the prosperity of the industry in the region.

Existence of large population pools and rising consumer awareness in nations such as India and China is anticipated to fuel industry growth in the Asia Pacific region. Thus, the region is anticipated to attain the highest CAGR during the forecast period. The trend observed in the Asia Pacific region is the preference of smaller single serve PET bottles which are priced at lower rates than larger bottles. The demand for mango, apple, pineapple, and orange juices is seen largely in these nations, propelling market growth.

Rising demand for healthier options in the region has urged manufacturers to develop products that are more natural and offer increased nutritional content. Countries such as Belgium, France, the Netherlands, UK, and Germany are the largest consumers of these juices globally. Emerging nations in the region such as Poland and other Central and Eastern countries are also anticipated to be large revenue grossers in the near future with increasing demand being generated in the regions.

Fruit and Vegetable Juice Market Share Insights

Key market participants include Dole Packaged Foods, LL.; Golden Circle; Dr Pepper Snapple Group; Ocean Spray; Welch Food Inc; Grimmway Farms; Hershey; Fresh Del Monte Produce Inc.; PepsiCo Inc.; and Coca-Cola Company The fruit and vegetable juices market is very fragmented as various developers are engaged in the development of products to aid large consumers bases globally.

Major market players face intense competition from local players in every geographic region. The existence of small scale players in the region who price their products at a slightly lesser price causes the market to be highly fragmented. The only advantage key players possess is the maturity in an industry and a controlled grip over product life cycles. As these larger players attain scale of economies, production of large scale units is easy and manageable giving them an upper hand.

Report Scope



Base year for estimation


Actual estimates/Historical data

2014 - 2016

Forecast period

2017 - 2025

Market representation                                 

Revenue in USD Billion and CAGR from 2017 to 2025

Regional scope

North America, Europe, Asia Pacific, RoW

Country scope

U.S., Canada, UK, Germany, France, Italy, Spain, Japan, China, India

Report coverage      

Revenue forecast, company share, competitive landscape, growth factors, and trends

15% free customization scope (equivalent to 5 analyst working days)

If you need specific market information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments covered in the report

This report forecasts revenue growth at global, regional, & country levels and provides an analysis of the industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global fruit and vegetable juices market on the basis of product and region:

  • Product Outlook (Revenue, USD Billion, 2014 - 2025)

    • Fruit Juices

    • Fruit and Vegetable Blends

    • Vegetable Juices

  • Regional Outlook (Revenue, USD Billion, 2014 - 2025)

    • North America

      • The U.S.

      • Canada

    • Europe

      • UK

      • Germany

      • France

      • Italy

      • Spain

    • Asia Pacific

      • Japan

      • China

      • India

    • RoW

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