GVR Report cover Hair Care Market Size, Share, & Trend Report

Hair Care Market Size, Share, & Trend Analysis Report By Type (Product, Services), By Product (Shampoo, Hair Color, Conditioner, Hair Styling Product, Hair Oil), By Region, Competitive Landscape, And Segment Forecasts 2018 - 2025

  • Published Date: Mar, 2018
  • Base Year for Estimate: 2016
  • Report ID: GVR-2-68038-128-3
  • Format: Electronic (PDF)
  • Historical Data: 2014 - 2015
  • Number of Pages: 68

Report Overview

The global hair care market was valued at USD 160 Billion in 2016 and is expected to grow further over the forecast period. Rising aging population and growing trend in the fashion industry are anticipated to accelerate the market growth.

U.S. hair care market

In the U.S., there are around 80,000 salons among which 4,000 are barber shops and 76,000 are beauty salons. Major salons in this country are Sports Clips, Premier Salons, Ratner Companies, and Regis.

According to the data published by WHO, the global population of 65 years and above is expected to rise from 7% in 2000 to 16% in 2050. Aging causes loss of volume, hair thinning, and dryness due to less oil production. Thus, increasing the demand for products to cover grey hair, increase shine, and softness of hair.

Type Insights

The market is categorized into services and products. Services held the largest share of revenue of 105.06 Billion in 2016. These services include salons that provide services such as cutting, coloring, and various other assistance to the consumers The growing popularity of hair extensions in countries such as the UK, and the U.S., and the inclination towards enhanced appearance coupled with growing population base is attributed to the largest market share. In addition, luxury salons such as “The Art of Shaving” offers prestige hair care and straight-razor shaves to men across the U.S. Thus, increasing the demand for salon services.

The product segment is expected to witness the fastest growth in the coming years with a CAGR of 3.20%. The increasing consumer spending and rising penetration of salon services are anticipated to accelerate the demand for products. Moreover, rising hair-related problems coupled with technological innovation in product manufacturing, and growing need for natural products are projected to further enhance the market growth.

Product Insights

On the basis of products, the market is segmented into shampoo, color, conditioner, styling products, and oil. Shampoo dominated the market with a revenue of USD 16.71 Billion in 2016 due to the changing environment. It is used for the removal of environmental pollutants, dirt, dandruff, oils, skin particles, and to eradicate the unwanted build-up without flaking out much sebum so as to make the hair unmanageable. In addition, increasing air pollution coupled with a high adoption rate of shampoo in daily use is attributed to the largest market share. Furthermore, rising consumer awareness on the benefits of organic and natural shampoo in developing countries such as Africa, China is estimated to propel the market growth.

Global hair care market

Hair color is expected to witness the fastest growth with a CAGR of 3.81% over the forecast period owing to the changing fashion trend. These products have gained popularity and visibility among male customers due to celebrity endorsement. The advertisements aired on social media platforms, television, and other platforms have a huge impact on end-users. Moreover, increasing penetration of national and international salons in tier II and tier III cities in Asia Pacific, EMEA, and North America region is predicted to impede the demand for the colors.

Regional Insights

U.S. hair care accounted for 29.6% of the global market in 2016 and is the largest in the North America region. The presence of small and large multinational companies focusing on one or more products such as styling products, conditioner, color, and shampoo is expected to boost the market growth in the U.S. These companies are focused on providing superior quality products. Thus, increasing their customer base. In addition, increasing annual expenditure on these products, rising fashion consciousness towards styling products and color, and attractive packaging is anticipated to bolster the market growth in this country.

India is the largest manufacturer of hair oil products with about 49.63% of market share in 2016. Large companies such as L’Oréal has launched new hair care products to strengthen their product portfolio in India. In addition, rising initiatives by companies such as Marico limited, Wella India, etc. is expected to fuel the market growth in this country. For instance, in July 2017, Marico’s Hair & care brand has launched a new campaign for its innovative fruit hair oils. The objective of the campaign is to reignite the feeling of excitement and exhilaration towards hair oiling among youth. On the other hand, Wella India used social media platforms to create awareness among target groups. They came up with a marketing campaign in Delhi named “Color up your life” with an aim to create awareness about Wella’s new product “Oil Infuso Hair Color Service”.

Key Companies & Market Share Insights 

The key players in the market are L’Oreal, Hindustan Unilever Ltd., P&G, Kao Corporation, Marico Limited, Aveda Corporation, Henkel Corporation, Combe Incorporated, Johnson & Johnson, etc. Most of the companies are engaged in adopting strategies such as mergers and acquisitions, collaborations, and new product development to increase their market share. For instance, In October 2017, L’Oréal entered into a partnership with STATION F (world’s biggest startup in Paris), to develop early-stage digital beauty startup across the world. In February 2014, Marico entered into hair color business with the Livon brand to penetrate the hair color market.

Hair Care Market Report Scope

Report Attribute


Market size value in 2020

USD 178.4 billion

Revenue forecast in 2025

USD 211.1 billion

Growth Rate

CAGR of 3.1% from 2017 to 2025

Base year for estimation


Historical data

2014 - 2015

Forecast period

2017 - 2025

Quantitative units

Revenue in USD billion & CAGR from 2017 to 2025

Report coverage

Revenue forecast, company share, competitive landscape, growth factors and trends

Segments covered

Type, product, region

Regional scope

North America; Europe; Asia Pacific; Latin America; MEA

Country scope

U.S.; U.K.; India; Brazil

Key companies profiled

L’Oreal; Hindustan Unilever Ltd.; P&G; Kao Corporation; Marico Limited; Aveda Corporation; Henkel Corporation; Combe Incorporated; Johnson & Johnson

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Segments Covered in the Report

This report forecasts revenue growth and provides an analysis of the market trends in each of the sub-markets from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global hair care market report on the basis of type and region:

  • Type Outlook (Revenue, USD Billion, 2014 - 2025)

    • Product

    • Services

  • Product Outlook (Revenue, USD Billion, 2014 - 2025)

    • Shampoo

    • Hair Color

    • Conditioner

    • Hair Styling Product

    • Hair Oil

  • Regional Outlook (Revenue, USD Billion, 2014 - 2025)

    • The U.S.

    • The U.K.

    • India

    • Brazil

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