Home Webcam Market Size, Share & Trends Analysis Report By Product (USB, Wireless), By Technology (Analog, Digital), By Distribution Channel (Brick & Mortar, eCommerce), By End-use, And Segment Forecasts, 2023 - 2030

Report Overview

The global home webcam market size was valued at USD 1.81 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of around 17.3% from 2023 to 2030. The considerable growth can be attributed to the increased adoption of live streaming and video conferencing across the globe. Home webcams are also gaining massive momentum for in-house surveillance security as they provide video surveillance recordings against criminal and suspicious activities. Home webcams are video cameras that employ analog or digital signals to capture real-time images or videos. Modern devices are much more technologically advanced, with improved resolution, streaming quality, built-in microphones, frame rate, and noise cancellation. Various players operating in the industry are focusing on technological developments and innovation to gain a competitive edge.

Technological developments have enabled customers to adopt webcams for several applications, including live streaming, video conferencing, and real-time monitoring. The growing product sales can be attributed to the rising demand for video conferencing. Several educational institutes worldwide have started providing online courses and will continue the trend in the post-pandemic era. Moreover, the increasing implementation of security and surveillance in residential spaces, such as in-house security, is expected to drive the growth of the industry.

Home webcams have been used for remote surveillance during live events and in industries such as healthcare, for remote patient monitoring, checkup, and online consultation with patients. However, the increasing cyber threats pertaining to internet-connected products are expected to affect the market space. However, the growing awareness among people and ongoing government initiatives to curb cyber crimes will favor product adoption, providing lucrative growth prospects for the industry.

The COVID-19 pandemic has accelerated workplace trends, including the work-from-home model, increasing the demand for home webcams to support remote meetings. The need for webcams in the corporate sector increased due to the work-from-home model to meet video conferencing and telecommuting purposes. Furthermore, other end-use industries, such as education, witnessed increased demand for webcams owing to online lectures and virtual classrooms. The key players are introducing high-resolution and high-quality webcams to meet consumer demands for live gaming and live streaming.

Product Insights

On the basis of product, the industry has been categorized into USB and wireless. The USB segment held the largest share of over 52.35% of the overall revenue in 2022, owing to increased consumer demand driven by the portability and compatibility offered by these home webcams. The introduction of various advanced features in webcams, such as video filtration capability, video effects, automated balancing, and background visual effects is expected to favor the segment growth further. The growth of the wireless product can be attributed to the capability of these webcams to connect to a variety of devices using Wi-Fi or Bluetooth technology remotely.

The growing demand for in-house video surveillance owing to security concerns among customers is likely to compel several customers to purchase wireless home webcams. These home webcams are connected to the home broadband or Wi-Fi to offer surveillance by broadcasting live video broadcasts on tablets or smartphones. Modern wireless home webcams integrate innovative solutions to reduce background video noise, uneven light correction, and low light saturation.

Technology Insights

In terms of revenue, the digital technology segment is projected to register the fastest CAGR of more than 19.0% over the forecast period. Wider video coverage area, better image quality, built-in encryption for security, and wireless networking features are some of the essential components contributing to the segmental growth. Recent advancements in this segment include auto-framing and image stabilization, which minimizes blurring caused by camera shakes during live streaming. For instance, Logitech launched StreamCam, a digital home webcam; it includes video streaming at a resolution of 1080p and a frame rate of 60 fps.

On the other hand, analog home webcams are more ubiquitous than digital versions due to their affordable prices. Analog home webcams deliver a resolution of 704x480 pixels, and video quality is further declined by zooming the home webcams. Analog devices record pictures and signals on a Digital Video Recorder (DVR) by utilizing a coaxial cable. However, analog technology is restricted to a much-confined field of sight. Thus, more than one home webcam is necessary to record the whole picture, especially for surveillance activities.

Distribution Channel Insights

The brick-and-mortar segment led the industry in 2022 and accounted for the largest revenue share of more than 87.00%. This can be credited to greater consumer preference for purchasing home webcams from these establishments as products can be physically checked and verified, leading to faster purchase decisions. Moreover, consumers can evaluate various features, such as sound recording, video quality, video coverage area, and zoom-in quality live at brick-and-mortar stores.

The e-commerce segment is estimated to witness substantial growth over the forecast years as consumers are increasingly shifting to online shopping due to various perks, such as discounted prices, offers, and quick delivery services. Various Original Equipment Manufacturers (OEMs) are now collaborating with e-commerce platforms to sell their products online and improve their brand visibility. Moreover, several OEMs have introduced virtual stores to sell directly to consumers, enabling direct reach.

End-use Insights

On the basis of end-uses, the global industry has been further categorized into security & surveillance, gaming, video conference, and others. In terms of revenue, the video conference end-use segment is projected to register the highest growth rate of more than 21.90% from 2023 to 2030. This growth can be attributed to the increasing scope of application of home webcams in the education, gaming, commercial, media, and government sectors.

These sectors largely deploy home webcams for online meetings and conferences, providing high growth potential. The gaming segment is also likely to experience a considerable growth rate during the forecasted period on account of increased product adoption driven by the growing popularity of online game streaming. Modern webcams are tailored for live streaming and offer several benefits, including better video stabilization, higher video frame rate, and better video quality, driving the segment’s growth.

Regional Insights

On the basis of geographies, the global industry has been further categorized into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America led the industry in 2022 with a revenue share of more than 36.0% owing to the high technology adoption rate and awareness regarding security and surveillance in the region. Moreover, the strong presence of various companies, including Logitech, Razer Inc., Microsoft, and Cisco Systems, Inc., is enhancing the market statistics further.

Asia Pacific is estimated to register the fastest growth rate over the forecast period. The expansion of various home webcam manufacturers in regional countries, including Japan, India, China, and South Korea, is impelling industry growth. Moreover, increased product adoption across the gaming, education, and corporate sectors due to increasing work-from-home trends are expediting the expansion of the Asia Pacific regional market.

Key Companies & Market Share Insights

Key companies are focusing on new product launches and strategic alliances to increase their foothold in the industry. For instance, in May 2020, Microsoft partnered with Sony Corp. with an aim to manufacture AI-powered intelligent cameras and other AI solutions, such as smart image sensor solutions. Furthermore, leading home webcam manufacturers aggressively incorporate their products with improved technologies, including state-of-the-art microphones and high-resolution camera lenses.

For instance, in April 2021, Elgato, a subsidiary of CORSAIR, launched Cam Link Pro, a new PCIe video mixer and capture card. It allows four HDMI inputs to record or stream 1080p60 or 4K Full HD video from tablets, laptops, DSLR cameras, and other devices with a clean output HDMI signal. Some of the prominent players in the global home webcam market are:

• 10Moons

• CORSAIR

• Dell Technologies Inc.

• GoPro, Inc.

• Intel Corporation

• Koninklijke Philips N.V.

• Lenovo

• Mevo, Inc.

• Microsoft

• Nexia

• Razer, Inc.

• Sony Corporation

• Xiaomi

• Canon, Inc.

• Cisco Systems, Inc.

• D-Link Corp.

• Logitech

Home Webcam Market Report Scope

Global Home Webcam Market Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the global home webcam market report based on product, technology, distribution channel, end-use, and region:

• Product Outlook (Volume, Million Units; Revenue, USD Million, 2018 - 2030)

  • USB

  • Wireless

• Technology Outlook (Volume, Million Units; Revenue, USD Million, 2018 - 2030)

  • Analog

  • Digital

• Distribution Channel Outlook (Volume, Million Units; Revenue, USD Million, 2018 - 2030)

  • Brick & Mortar

  • E-commerce

• End-use Outlook (Volume, Million Units; Revenue, USD Million, 2018 - 2030)

  • Security & Surveillance

  • Gaming

  • Video Conference

  • Others

• Regional Scope (Volume, Million Units; Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

  • Asia Pacific

    • China

    • Japan

    • India

  • Latin America

    • Brazil

    • Mexico

  • Middle East & Africa