GVR Report cover Lawn Mowers Market Size, Share & Trends Report

Lawn Mowers Market Size, Share & Trends Analysis Report By Product (Manual, Electric, Petrol, Robotic), By End Use (Residential, Commercial/Government), By Region, And Segment Forecasts, 2022 - 2030

  • Published Date: May 2022
  • Report ID: GVR-1-68038-927-2
  • Number of Pages: 120
  • Format: Electronic (PDF)
  • Historical Data: 2017 - 2020

Report Overview

The global lawn mowers market size reached USD 30.4 billion in 2021 and is expected to register a compound annual growth rate (CAGR) of 5.7% from 2022 to 2030. COVID-19 in 2020 led to a slight decline in market growth due to supply chain disruptions; however, over the forecast period, the market growth will be reasonably modest considering added consumer interest in home gardening activities. Apart from supply chain hiccups, uncertain economic conditions resulted in a temporary dip in consumer spending, impacting the demand in 2020. However, with work from home, consumers have time to engage in activities like gardening, paving the way for the residential lawn mowers segment growth. In addition to this prevalence of households with dual-income has also increased consumer spending power, with demand for lawn maintenance activities on a rise.

China lawn mowers market size, by product, 2020 - 2030 (USD Billion)

In 2021, the global market rebounded to pre-COVID levels due to increased demand for battery-powered lawn mowers, notably from North America and Europe. However, ongoing semiconductor shortage concerns, disruption in supply chain activities, rising raw material prices, and a surge in oil prices due to the Russian-Ukraine conflict are expected to slow down the market in 2022. Due to these unfavorable macro-economic conditions, OEMs and dealers are expected to increase the Average Selling Prices (ASP) of lawn mowers in 2022. These developments are likely to be short-lived and are expected to come down by H2 2023.

In China, the demand for lawn mowers is expected to reach above pre-COVID levels in 2022 as the Chinese government pushes for eco-city project developments, subsequently creating avenues for future growth. Further, leisure gardening in China is witnessing a steady rise, projected to favor growth over the next few years. Despite changing consumer preferences or patterns in spending power, eco-awareness and aesthetic appeal for gardening space in households are emerging as primary market drivers.

Over the next few years, vendor focus will be introducing robotic mowers as the demand for tech-advanced mowers is gaining a foothold with consumers seeking convenience. GPS, Wi-Fi, and other technologies are making inroads in the lawn mowing business and will keep vendors upkeep market growth over the future. Remote-controlled lawn mowers are emerging as a popular choice among consumers in developed regions. In addition to the demand for advanced products, the demand from the affluent middle class taking gardening as a hobby also promotes market growth. The development of commercial spaces or government-backed infrastructure projects will also play a pivotal role in driving the uptake of lawnmowers in the commercial sector. 

Product Insights 

The electric-powered lawn mowers segment dominated the market and accounted for the largest revenue share of 29.7% in 2021. This growth is ascribed to ease of use and high torque to weight ratio, enabling these lawnmowers to cut tall grass. The segment captured a sizeable share in 2021 and is anticipated to register a steady CAGR exceeding 5.0% from 2022 to 2030. Furthermore, advancements in battery-powered engines have increased the durability and efficiency of these mowers, making them one of the popular choices among users.

The robotic mowers segment is projected to surpass 15.0 billion by 2030, almost 2.5 times the market size in 2021. The massive segment growth is ascribed to consumer inclination towards tech-savvy products that offer convenience and environment-friendly options. Furthermore, the price for robotic products has reached affordable price points increasing their adoption in developed markets over the last few years. Consumers prefer to integrate these mowers with their existing smart home ecosystem, allowing them to control the device remotely using a smartphone-based app.

End-use Insights

The residential segment dominated the market and accounted for the largest revenue share of around 60.0% in 2021. Lawnmowers are primarily used in a residential setting for gardening applications, whereas in commercial spaces, for large-scale landscaping applications and lawn maintenance. The demand for lawn mowers in the residential market witnessed an uptick post-2020 and exceeded USD 18 billion in 2021. This healthy demand is ascribed to the proliferation of remote working models worldwide, giving consumers time to engage in leisure activities such as gardening or DIY gardening from their homes. As consumers began to spend more time at home, the demand for products associated with gardening gained traction, a trend that is expected to go on for at least the next two years.

Global lawn mowers market share, by end use, 2021 (%)

On the other hand, commercial gardening or landscaping witnessed a minor impediment with projects and associated spending taking a halt due to worldwide lockdown restrictions. Due to supply disruptions, economic uncertainty, and smaller budgets, orders were stalled for the said period. However, as the trade channels, notably e-commerce channels, opened in the second half of 2020 and with infrastructure projects back on track, the market is projected to witness a relatively milder demand over the next few years. The segment is expected to register a CAGR of 4.9% from 2022 to 2030.

Regional Insights

North America dominated the lawn mowers market and accounted for the largest revenue share of 34.9% in 2021. Developed markets such as North America and Europe have traditionally been at the forefront of high market demand. In 2021, these regional markets held their leading positions in terms of market share, collectively surpassing 60%. Over the last couple of years, urbanization in Western Europe has made living spaces smaller, declining garden size. This trend will pose a severe threat to the demand for lawn mowers in the region. However, the development and maintenance of lawns in commercial spaces will provide some respite to the otherwise challenged industry growth.

In the U.S., over 30% of households are known to have kitchen gardens, suggesting that gardening still prevails in most parts of the U.S. This trend is projected to come as a respite for lawnmower OEMs to drive sales. In addition to this, more than 70% of the households in the U.S. have a backyard lawn, resulting in the usage of lawn mowers to maintain the grass and creating opportunities for OEMs that offer lawn trimming products. North America is anticipated to register a CAGR of approximately 6% over the forecast period, primarily due to an increase in lawn maintenance activities amid the pandemic and an increase in construction activities in 2021.

Key Companies & Market Share Insights

On-going semiconductor shortage coupled with the surge in raw material prices such as steel, and aluminum, supply & logistic delays, and increasing transportation costs while keeping pace with the growing competition are some of the short-term bottlenecks for OEMs. The focus for almost all OEMs in the market going forward will be to seek ways to make automation an integral part of their product offerings.

As consumer inclination towards convenience and ease of use goes up, the demand for automated products is presumed to gain traction. Vendors will focus on product development and new launches as a part of their growth strategy. For instance, in December 2020, Husqvarna launched CEORA, a robotic mower, an autonomous turf care solution developed explicitly for lawn care professionals. Similarly, mergers and acquisitions are also expected to be a catalyst for market growth in the next few years. Some of the prominent players in the lawn mowers market include:

  • American Honda Motor Co., Inc.

  • Ariens Company

  • Briggs Stratton

  • Deere & Company

  • Deere & Company

  • Falcon Garden Tools

  • Fiskars

  • Husqvarna Group

  • MTD Products

  • Robert Bosch GmbH

  • Robomow Friendly House

  • The Toro Company 

Lawn Mowers Market Report Scope

Report Attribute

Details

Market size value in 2022

USD 31.2 billion

Revenue forecast in 2030

USD 48.6 billion

Growth rate

CAGR of 5.7% from 2022 to 2030

Base year for estimation

2021

Historical data

2017 - 2020

Forecast period

2022 - 2030

Quantitative units

Revenue in USD million and CAGR from 2022 to 2030

Report coverage                                      

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

Product, end use, region

Regional scope

North America; Europe; Asia Pacific; Latin America; Middle East & Africa

Country scope

U.S.; Canada; U.K.; Germany; France; Italy; Netherlands; Denmark; Finland; Spain; Russia; Rest of Europe; China; India; Japan; South Korea; Singapore; Australia; Rest of Asia Pacific; Brazil; Mexico; Argentina; Rest of Latin America; UAE; Saudi Arabia; South Africa; Rest of Middle East & Africa

Key companies profiled

American Honda Motor Co., Inc.; Ariens Company; Briggs Stratton; Deere & Company; Deere & Company; Falcon Garden Tools; Fiskars; Husqvarna Group; MTD Products; Robert Bosch GmbH; Robomow Friendly House; The Toro Company

Customization scope

Free report customization (equivalent up to 8 analyst’s working days) with purchase. Addition or alteration to country, regional, and segment scope

 

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Segments Covered in the Report 

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global lawn mowers market report based on product, end use, and region:

  • Product Outlook (Revenue, USD Million, 2017 - 2030)

    • Manual

    • Electric

    • Petrol

    • Robotic

    • Others

  • End-use Outlook (Revenue, USD Million, 2017 - 2030)

    • Residential

    • Commercial/Government 

  • Regional Outlook (Revenue, USD Million, 2017 - 2030)

    • North America

      • U.S.

      • Canada

    • Europe

      • U.K.

      • Germany

      • France

      • Italy

      • Netherlands

      • Denmark

      • Finland

      • Spain

      • Russia

      • Rest of Europe

    • Asia Pacific

      • China

      • India

      • Japan

      • South Korea

      • Singapore

      • Australia

      • Rest of Asia Pacific

    • Latin America

      • Brazil

      • Mexico

      • Argentina

      • Rest of Latin America

    • Middle East & Africa

      • UAE

      • Saudi Arabia

      • South Africa

      • Rest of Middle East & Africa

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