Mobile Phone Protective Cover Market Size, Share & Trends Analysis Report By Product (Body Gloves, Pouch, Phone Skin, Hybrid Cases), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2023 - 2030

Research Methodology

A three-pronged approach was followed for deducing the mobile phone protective cover market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for mobile phone protective cover market to gather the most reliable and current information possible.

• We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
• We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
• We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
• We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
• We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of mobile phone protective cover market data depending on the type of information we’re trying to uncover in our research.

• Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

• Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

• Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

• Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

• Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

• Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

• This step also entails the finalization of the report scope and data representation pattern.

• Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Mobile Phone Protective Cover Market Categorization:

The mobile phone protective cover market was categorized into three segments, namely product (Body Gloves, Pouch, Phone Skin, Hybrid Cases), distribution channel (Online, Offline), and regions (North America, Europe, Asia Pacific, Central & South America, Middle East & Africa).

Segment Market Methodology:

The mobile phone protective cover market was segmented into product, distribution channel, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

• Demand estimation of each product across countries/regions summed up to from the total market.

• Variable analysis for demand forecast.

• Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

• Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

• Used extensively for new product forecasting or analyzing penetration levels.

• Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

• Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

• This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The mobile phone protective cover market was analyzed at a regional level. The global was divided into North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into eight countries, namely, the U.S.; Germany; the UK; France; China; India;  Brazil; Saudi Arabia.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Mobile phone protective cover market companies & financials:

The mobile phone protective cover market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

• Otter Products LLC.: The company manufactures, distributes, and sells protective cases for cell phones, smartphones, and tablet computers. Some of its major brands are OtterBox, LifeProof, OtterCares, and Liviri, which provide solutions to several industries such as education, retail, government, and healthcare. The OtterBox brand sells mobile phone accessories & equipment. The company offers a wide range of mobile phone accessories, such as screen protectors, wireless chargers, power banks, mobile cables, car chargers, device care kits, pop sockets, and mobile cases. Moreover, it offers customized protective case covers for different mobile brands as per customer requirements. These protective covers provide various benefits, including drop absorption, bumps, water resistance, impact resistance, and shockproofing.

• CG MOBILE: The company has three major headquarters in the U.S., Hong Kong, and France. It designs, manufactures, and distributes phone cases and accessories. The company also offers products in various segments, including phone cases, bags, and accessories, such as power banks, charging cables, battery cases, earphones, screen protectors, and car mounts. The company has partnered with various lifestyle and car brands to provide its licensed products for computers, tablets, and smartphones. It is associated with brands such as Ferrari, Mercedes Benz, BMW, MINI, Guess, Karl Lagerfeld, and Cerruti 1881. The company has a widespread distribution network worldwide. It sells its products in more than 85 countries through a strong network of wholesalers, retail stores, and e-commerce services across Europe, Asia, North America, South America, and the Middle East.

• Incipio, LLC: The company manufactures, designs, supplies, and distributes mobile device accessories. In addition, it manufactures, and markets travel bags, cases, sleeves, universal travel kits, headphones, audiovisual solutions, and power solutions for computers and mobile phones. The company has its sales offices in more than eight countries worldwide. Its products are sold through a widespread distribution network, comprising e-commerce services, wholesalers, and more than 50,000 retail stores, worldwide.

• Xtremeguard: The company specializes in the manufacture, design, supply, and marketing of smartphone accessories. It offers a wide range of accessories including smartphone cases, earphones, aux cables, charging cables, screen protectors, customized phone skins, and smartphone wallets. The company sells and distributes its products through a global network of wholesalers, electronic retail stores, and e-commerce platforms across various countries worldwide.

• ZAGG Inc.: The company is engaged in designing, manufacturing, and distributing tech accessories for smartphones and tablets. The company’s products are sold under various subsidiary brands such as ZAGG, InvisibleShield, BRAVEN, Gear4, HALO, Mophie, and IFROGZ. Its products include screen protection, power cases, wireless charging, personal audio, mobile keyboards, and cases & covers. The company sells its products primarily through big retail houses, electronic stores, and other indirect channels. Additionally, it operates its business through e-commerce websites and third-party franchisees.

• Griffin Technology: The company was founded in 1992 and is headquartered in Tennessee, U.S. It has retail stores in more than 51 countries around the globe. In August 2016, the company was acquired by Incipio Group, a global technology solutions company. Griffin Technology has a wide range of products, including mobile protective covers, mobile screen guards, USB cables, chargers, in-car chargers, power banks, charging docks & cables, and AUX cables, which are specially designed for iPhones, iPads, and a few Samsung mobile devices.

• Shenzhen Ipaky Electronic Co., Ltd: The company is involved in the manufacturing, R&D, marketing, and distribution of several personal computing and digital media devices and accessories. The company was founded in 2005 and is headquartered in Shenzhen, China. The company offers a wide range of products under the brand name iPaky. Shenzhen Ipaky Electronic Co., Ltd has more than 100 products in its portfolio, including mobile protective covers, wall chargers, in-car chargers, Bluetooth headsets, thermometers, stents, laptop fans, and power banks. The company offers personalized products for major mobile phone brands like Apple, Huawei, Samsung, and Xiaomi.

• Foxconn Electronics Inc.: The company is engaged in R&D, manufacturing, and sales of computers, communications, and consumer electronics products. It also provides digital solutions and services to various sectors of the 3C industry, which includes cloud computing, mobile devices, big data, AI, smart networks, and robotics/automation. The company’s major subsidiaries are Sharp, APTG, Nokia, and Flnet.tw, YongLin Farm, Hong Seng, Belkin, Linksys, Wemo, and Phyn. Among these, Belkin has been in the business of manufacturing, designing, distributing, and marketing consumer electronics.

• Amzer: The company was founded in 2005 and is headquartered in Texas, U.S. As of December 2019, it had an employee strength of 120 employees in the U.S., the U.K., India, and China. The company has three corporate offices in Texas, U.S., Manchester, England, and New Delhi, India. Amzer has a wide range of products including mobile protective covers, pouches, cases, mobile screen guards, wall chargers, in-car chargers, power banks, USB cables, Bluetooth headsets, speakers, and AUX cables for numerous major mobile brands.

• Reiko Wireless Inc.: The company is engaged in the manufacture, design, wholesale, and supply of various smartphones and tablet accessories such as charging cables, tablet cases, tablet sleeves, laptop skins, USB hubs, armbands, and selfie sticks. The company sells its products directly to end consumers and is one of the leading wholesalers of cell phone accessories and other related gadgets. Its products are sold through numerous distribution and retail channels including wholesalers, distributors (AT&T, Verizon, T-Mobile, Sprint, Cricket, and MetroPCS,) electronic retail stores, and e-commerce across countries such as the U.S., India, China, and the U.K.

Value chain-based sizing & forecasting

Supply Side Estimates

• Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

• Segment revenue determination via variable analysis and penetration modeling.

• Competitive benchmarking to identify market leaders and their collective revenue shares.

• Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

• Identifying parent markets and ancillary markets

• Segment penetration analysis to obtain pertinent

• revenue/volume

• Heuristic forecasting with the help of subject matter experts

• Forecasting via variable analysis

Mobile Phone Protective Cover Market Report Objectives:

• Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

• Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

• Understanding market estimates and forecasts (with the base year as 2022, historic information from 2017 to 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Mobile Phone Protective Cover Market Report Assumptions:

• The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

• The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

• We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

• All market estimates and forecasts have been validated through primary interviews with the key industry participants.

• Inflation has not been accounted for to estimate and forecast the market.

• Numbers may not add up due to rounding off.

• Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

• Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

• Latin America includes Central American countries and the South American continent

• Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

• Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

• Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.