GVR Report cover Narrow Range Ethoxylates Market Size, Share & Trends Report

Narrow Range Ethoxylates Market Size, Share & Trends Analysis Report By Application (Commercial Cleaning, Household Cleaning, Industrial Cleaning), By Region (North America, Europe, APAC, MEA), And Segment Forecasts, 2021 - 2028

  • Report ID: GVR-4-68038-314-0
  • Number of Pages: 170
  • Format: Electronic (PDF)

Report Overview

The global narrow range ethoxylates market size was valued at USD 4.05 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 9.0% from 2021 to 2028. The growing consumer awareness concerning hygiene standards and environmental safety has compelled manufacturers to divert their focus to produce cleaning products that are environment friendly, which has been positively influencing the market growth. Proliferating demand for surfactants and other cleaning products for cleaning purposes across various applications has become a key factor driving the demand for narrow range ethoxylates. Improvement in the overall performance of surfactants owing to the addition of narrow range ethoxylates is likely to boost market growth over the forecast period.

China narrow range ethoxylates market size, by application, 2018 - 2028 (USD Million)

Furthermore, with the unprecedented outbreak of COVID-19, despite the closure of factories and manufacturing sites globally, there has been a significant rise in demand for narrow range ethoxylates as they are extensively used in surface disinfectants. The growing fear among the consumers has led to a spike in the demand for cleaning products, thereby contributing to the market growth.

Narrow range ethoxylates are manufactured industrially by adding ethylene oxide to fatty alcohol in the presence of an appropriate alkaline catalyst. They are nonionic surfactants and are biodegradable. They exhibit various beneficial properties including reduced irritation to eyes/skin and lower free alcohol content.

Surface-active substances are used in cleaning products as they exhibit excellent degreasing, emulsifying, wetting, de-gumming, binding, and scouring properties. Such properties enable them to be used in various product formulations, such as laundry detergents, hard surface cleaners, and all-purpose cleaners. In addition, they are used for several end-use applications such as engine cleaning, all-purpose cleaning, vehicle cleaning, and detergents for textiles, machine dishwashing, and microemulsions.

Narrow range ethoxylates are sold commercially via B2B channels to various end-use industries, including leather and textile, agrochemicals, and paints and coatings. The end-use manufacturers include narrow range ethoxylates in their product formulations to develop cleaning products, such as surface disinfectants and sanitizers, for various applications.  Companies sell their products directly to end-use companies or through various other intermediaries, such as wholesalers or retailers.

The price is determined majorly by the fluctuating cost of raw materials. The demand for raw materials, such as ethylene oxide, fatty alcohols, and other products, and their availability account for a substantial share in the production cost, thereby influencing the product price. The use of raw materials for alternate applications resulted in a stringent demand for the use in the production of ethoxylates leading to an increase in the price.

Application Insights

The commercial cleaning application segment captured the largest revenue share of 64.9% in 2020. The use of narrow range ethoxylates is growing in commercial cleaning products as they can emulsify soil, help in suspending particulate soil, and can be extensively used in multi-purpose cleaners for use in commercial cleaning formulations. There has been a rise in awareness regarding the importance of cleanliness and safety of workers in the commercial space, leading to an increase in the consumption of cleaning products, thereby benefiting the market demand in commercial applications.

Narrow range ethoxylates are extensively used in three major applications, namely household cleaning, industrial cleaning, and commercial cleaning. Narrow range ethoxylates are used for improving the degreasing performance of cleaning products at a lower concentration. In addition, they are suitable for use as builders and surfactants. The demand for narrow range ethoxylates is rising significantly in the healthcare, hospitality, and food service sectors for cleaning purposes owing to the outbreak of COVID-19.

In industrial cleaning applications, narrow range ethoxylates are used for different purposes such as metal degreasing, fiber refining, detergent, and dispersant. They are widely used in industrial cleaning formulations as they are water-miscible defoamer, cost-effective, non-persistent, environmentally safe, and offer high performance. Narrow range ethoxylates do not create foam, which makes them a better choice among the manufacturers as foam may reduce cleaning performance and increase the time for production processes.

Regional Insights

Asia Pacific accounted for the largest revenue share of 32.3% in 2020. The growing public awareness regarding health and hygiene, along with the adoption of high standards of cleaning and disinfection in household and commercial cleaning applications, is driving demand in the region. The consumption of narrow range ethoxylates is rising in cleaning products, especially surface disinfectants, due to the increased demand for cleaning applications on account of the COVID-19 pandemic. The availability of cost-effective active ingredients, such as ethylene oxide, for the production of narrow range ethoxylates is likely to accelerate the industry growth at both domestic and international levels.

China is expected to be a prominent shareholder in the Asia Pacific market over the forecast period on account of the spread of COVID-19 across the country. Japan is expected to witness significant growth in the years to come owing to its strict hygiene standards. Furthermore, a large population, coupled with the increasing awareness about health and hygiene, is expected to drive the industry in India.

Global narrow range ethoxylates market share, by region, 2020 (%)

The market in North America is witnessing significant growth on account of the rising demand for dishwashers and commercial machines for different applications. The machines used for commercial cleaning differ from the machines for home cleaning, which leads to a change in the demand and size of the product used. Furthermore, companies are extensively focusing on R&D activities and developing a new variety of narrow range ethoxylates to fulfill the demand of consumers.

For instance, Sasol's North American branch patented a narrow range ethoxylation catalyst technology, NOVEL in 2015. A variety of outstanding quality ethoxylates can be produced for different alcohol feedstock. Thus, an increase in research & development activities in the region is anticipated to boost the market growth in the coming years.

Moreover, the growing demand for liquid detergents among consumers is expected to fuel the market growth in North America as they improve the cleaning performance of products at low alcohol concentration levels and are convenient to use.

Key Companies & Market Share Insights

The market for narrow range ethoxylates is highly consolidated and characterized by well-established players having high production capacities and strong distribution networks, thus occupying a major market share. Most of the narrow range ethoxylates are utilized for commercial cleaning purposes in surfactant formulations, followed by household cleaning formulations.

The production process is a capital-intensive process and thus, manufacturers prefer bulk production rather than producing small quantities. Furthermore, with the changing consumer dynamics and needs, market players are moving toward product customization, enabling them to fulfill the specific demands of consumers. Some prominent players in the global narrow range ethoxylates market include:

  • Sasol Limited

  • Evonik Industries

  • Nouryon

  • Univar Solutions

  • Dow Chemicals

  • Stepan Company

Narrow Range Ethoxylates Market Report Scope

Report Attribute


Market size value in 2021

USD 4.65 billion

Revenue forecast in 2028

USD 8.04 billion

Growth rate

CAGR of 9.0% from 2021 to 2028

Market demand in 2021

2,253.41 kilotons

Volume forecast in 2028

3,517.83 kilotons

Growth Rate

CAGR of 7.4% from 2021 to 2028

Base year for estimation


Historical data

2017 - 2019

Forecast period

2021 - 2028

Quantitative units

Volume in kilotons, revenue in USD million/billion, and CAGR from 2021 to 2028

Report coverage

Volume forecast, revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Application, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Canada; Mexico; Germany; U.K.; Spain; France; Italy; Commonwealth of Independent States (CIS); China; India; Japan; South Korea; Southeast Asia; Brazil; Argentina; Saudi Arabia; South Africa

Key companies profiled

Nouryon; Sasol; Evonik; Venus Ethoxylates; Univar Solutions; Pilot Chemical Co.; Dow Chemicals; ESTI CHEM; Stepan Company; Oxiteno

Customization scope

Free report customization (equivalent up to 8 analyst’s working days) with purchase. Addition or alteration to country, regional, and segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Segments Covered in the Report

This report forecasts revenue and volume growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2028. For the purpose of this study, Grand View Research has segmented the global narrow range ethoxylates market report on the basis of application and region:

  • Application Outlook (Volume, Kilotons; Revenue, USD Million, 2017 - 2028)

    • Household Cleaning

      • Floor

      • Kitchen

      • Upholstery

      • Laundry

      • Others

    • Commercial Cleaning

      • Hospitality

      • Healthcare

      • Food Service

      • Institutional Buildings

      • Laundry

      • Others

    • Industrial Cleaning

      • Metal Degreasing

      • Engine Cleaning

      • Vehicle Cleaning

      • Dairy

      • Laundry

      • Others

  • Regional Outlook (Volume, Kilotons; Revenue, USD Million, 2017 - 2028)

    • North America

      • U.S.

      • Canada

      • Mexico

    • Europe

      • Germany

      • U.K.

      • Spain

      • France

      • Italy

      • Commonwealth of Independent States (CIS)

    • Asia Pacific

      • China

      • India

      • Japan

      • South Korea

      • Southeast Asia

    • Central & South America

      • Brazil

      • Argentina

    • Middle East & Africa

      • Saudi Arabia

      • South Africa

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