Market Segmentation
Flexible PVC films are increasingly being used in the packaging of food and beverages due to their cost-effectiveness, flexibility, and ability to provide enhanced protection against oxygen, sunlight, and moisture. The U.S. packaging industry was valued at around USD 170 billion, with flexible packaging solutions holding 19% of the value share, and food and beverage being the most prominent market. The rise in demand for ready-to-eat meals, freezer-to-microwave meals, ready-to-cook meals, and processed foods has witnessed a remarkable rise in the recent decade due to the growth in population, rise in working women population, increase in disposable income, and hectic work-life schedules. PVC films are used in small food portions and food packs such as sachets, pouches, and stick packs developed for ready-to-eat consumption. PVC films pack food pouches with the highest food safety and seal them appropriately. They are cost-effective and promote high-speed production lines with short sealing times. PVC films are commonly used for packaging meat and cheese products as they have good oxygen barrier properties, and they are also used for over-wrapping a variety of applications in the packaging such as contract packaging, textile, print, aseptic, and food and beverage.
The construction industry in North America has driven the demand for PVC films as a building material. The total value of construction put into place in the U.S. was USD 1,366,042 in July 2019, which increased to USD 1,436,727 million in March 2020, but declined to USD 1,364,565 million in July 2020 due to the COVID-19 outbreak. The estimated local production of building material and services in 2019 was USD 90 billion, with a total market size of USD 94.8 billion, according to the International Trade Administration. PVC films are used in various applications in the construction industry, such as vinyl floors, decorative skins, wallpapers, frosted window films, overlay membranes, welding curtains, and cable insulation. PVC films are also used in the automotive, healthcare, and packaging industries. PVC films are known for their durability, high quality, and versatility, and they are available in various forms, such as rigid and flexible films, with clear, colored, translucent, opaque, matte, or glossy finishes.
According to the report on The New Plastics Economy Global Commitment by the UN Environment Programme, around 60% of the signatory group, including packaging producers, retailers, and brands that have used or use single-use bags, single-use cutlery, PS, PVDC, PVC, or carbon black, have completely removed or have plans to remove these problematic plastic packaging materials from their portfolio. For PVC, the rate of elimination among these signatories was reported to be as high as 79%. Several governments and market participants across the plastics value chain have consolidated in order to achieve their Plastic Pacts targets of plastic packaging recycling rate of up to 70% by 2025. For instance, the % by weight of plastic packaging reusable, recyclable, or compostable of Nestlé was around 65%, while its 2025 target for the same was to increase it by 35%. The inability of PVC to be recycled has refrained global sustainable manufacturers from its application, consequently, its use is either getting reduced or completely eliminated by such players.
This section will provide insights into the contents included in this North America PVC films market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.
Industry overview
Industry trends
Market drivers and restraints
Market size
Growth prospects
Porter’s analysis
PESTEL analysis
Key market opportunities prioritized
Competitive landscape
Company overview
Financial performance
Product benchmarking
Latest strategic developments
Market size, estimates, and forecast from 2018 to 2030
Market estimates and forecast for product segments up to 2030
Regional market size and forecast for product segments up to 2030
Market estimates and forecast for application segments up to 2030
Regional market size and forecast for application segments up to 2030
Company financial performance