North America Wood Flooring Market Size, Share & Trends Analysis Report By Product (Solid, Engineered), By Wood Type, By Application, By End-use, By Country, And Segment Forecasts, 2023 - 2030

Research Methodology

A three-pronged approach was followed for deducing the North America wood flooring market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for North America wood flooring market to gather the most reliable and current information possible.

• We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
• We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
• We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
• We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
• We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of North America wood flooring market data depending on the type of information we’re trying to uncover in our research.

• Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

• Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

• Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

• Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

• Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

• Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

• This step also entails the finalization of the report scope and data representation pattern.

• Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

North America Wood Flooring Market Categorization:

The North America wood flooring market was categorized into five segments, namely product (Solid Wood, Engineered Wood), wood type (Red Oak, White Oak, Maple), application (Residential, Commercial), end-use (Replacement, New Construction), and region (North America).

Segment Market Methodology:

The North America wood flooring market was segmented into product, wood type, application, end-use, and region. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

• Demand estimation of each product across countries/regions summed up to from the total market.

• Variable analysis for demand forecast.

• Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

• Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

• Used extensively for new product forecasting or analyzing penetration levels.

• Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

• Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

• This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The North America wood flooring market was analyzed at a regional level. The region was divided into North America, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into three countries, namely, the U.S.; Canada; Mexico.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

North America wood flooring market companies & financials:

The North America wood flooring market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

• Mohawk Industries, Inc. is mainly involved in the production of flooring components. It designs, sources materials, manufactures, and distributes different types of flooring materials to markets including residential new construction, residential replacement and commercial constructions. It operates its business through segments such as Global Ceramics, Flooring North America, and Flooring Rest of the World.

• Global Ceramic segment offers products such as ceramic tiles, stone floors & stone, and quartz & porcelain slab countertops. The Flooring North America segment provides carpets, carpet tiles, laminates, rugs, sheet vinyl, luxury vinyl tiles, and wood flooring. The IVC Group is associated with this company manufactures vinyl flooring, carpets and luxury vinyl tiles for floors in corporate offices, retail, housing, hospitality, and education & healthcare projects.

• Shaw Industries Group, Inc operates as a subsidiary of Berkshire Hathaway, Inc., which is engaged in freight rail transport, insurance, and utility businesses across the globe. Also, involved in designing, manufacturing, and supplying of flooring materials to residential and commercial flooring applications. The product portfolio offered by the company includes resilient floorings, carpets, laminates & hardwood flooring, stone floorings, and artificial turfs. Major application sectors served by the company include educational institutes, schools, healthcare facilities, hospitals, hotels, restaurants, public utility spaces, retail stores, government buildings, and offices. All carpets manufactured by the company are nylon, polyester, and polypropylene. In addition, it offers installation services, maintenance, testing, and custom specification for flooring materials.

• Mannington Mills, Inc is engaged in the manufacturing and marketing of commercial and residential sheet vinyl, laminates, luxury vinyl, and hardwood floors along with commercial rubber and carpets. The flooring products offered by the company for residential application include hardwood, resilient, luxury vinyl, porcelain, and laminates. Furthermore, commercial flooring products include resilient homogeneous & heterogeneous sheets, LVT, premium rubber flooring, modular carpets & commercial broadloom, hardwoods, VCT, porcelain tiles, and other accessories for numerous commercial interior environments such as retail, corporate, education, and healthcare. It provides products through commercial and residential sales force associated with architects, distributor representatives, retailers, property managers, builders, designers, and other specifiers.

• Pergo offers laminate and wood flooring solutions along with installation and maintenance services. Mohawk Industries, Inc. that operates as a flooring company in North America, Asia, Europe and Australia. The company has a management system, which includes quality, environment and safety.

• Flooring Innovations is engaged in the manufacturing and distribution of wide range of floor covering products include carpets, tiles, luxury vinyl tiles/planks, hardwood flooring, countertops, area rugs, stone flooring, and cabinets. In addition, it offers services such as measuring, installations, project designing, and fabrication.

• EGGER Group produces and supplies wooden products for construction segment and mainly deals with the interiors of residential and commercial constructions. The flooring products include laminates and hardwood floorings under categories including EGGER Laminate flooring, EGGER Comfort flooring, and EGGER Design flooring. The building products supplied by the company include OSB (Oriented Strand Board) flooring boards and underlay boards.

• Goodfellow, Inc. manufactures and distributes wooden flooring materials. The product portfolio offered by the company includes engineered wood flooring, solid wood flooring, bespoke color flooring, and lumber. Moreover, the company offers trims and adhesives for flooring installations. The collections offered by the company includes old terrain collection, San Marino collection, and wild river collection.

• DuChateau is engaged in the manufacturing and distribution of wall coverings, flooring products, and care products. Over the past few years, DuChateau has been accredited with certifications of Forest Stewardship Council Chain of Custody Standard (FSC), Lacey Act Compliant, CARB-Phase 2 compliance, and LEED Green Building Rating System. It offers hardwood, vinyl, concrete, and porcelain floorings to both commercial and residential construction sectors. The care products portfolio mainly comprises floor cleaners, protectants, and maintenance oil clear. It uses concrete, hard wood vinyl, concrete and porcelain as raw material for the production of floor covering products. It also provides premium floor cleaner and protectant which is intended for keeping the wood floor coverings clean and protected from microbial attacks.

• Provenza Floors, Inc. operates as a manufacturer of commercial, residential, and environment-friendly floorings. The product portfolio comprises hardwood, laminate, and luxury vinyl plank floorings Furthermore, the company also offers Customized flooring as well as floor care products. Provenza Floors, Inc. has a prominent distribution network across the globe, especially in North America, Europe, and Asia Pacific. The company manufactures wood flooring products from oak, walnut, maple, hevea and pine species. These products are available in the market in hand distressed, hand scraped, wire brush, whitewash and hand stained surface styles.

Value chain-based sizing & forecasting

Supply Side Estimates

• Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

• Segment revenue determination via variable analysis and penetration modeling.

• Competitive benchmarking to identify market leaders and their collective revenue shares.

• Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

• Identifying parent markets and ancillary markets

• Segment penetration analysis to obtain pertinent

• revenue/volume

• Heuristic forecasting with the help of subject matter experts

• Forecasting via variable analysis

North America Wood Flooring Market Report Objectives:

• Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

• Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

• Understanding market estimates and forecasts (with the base year as 2022, historic information from 2018 to 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

North America Wood Flooring Market Report Assumptions:

• The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

• The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

• We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

• All market estimates and forecasts have been validated through primary interviews with the key industry participants.

• Inflation has not been accounted for to estimate and forecast the market.

• Numbers may not add up due to rounding off.

• Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

• Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

• Latin America includes Central American countries and the South American continent

• Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

• Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

• Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.