Online Tutoring Services Market Size, Share & Trends Analysis Report By Tutoring Type, By Course Type (Language, STEM), By Duration, By Tutoring Style, By End-user, By Region, And Segment Forecasts, 2023 - 2030

Market Segmentation

• Online Tutoring Services Tutoring Type Outlook (Revenue, USD Million, 2017 - 2030)
  • Structured Tutoring
  • On-Demand Tutoring
• Online Tutoring Services Course Type Outlook (Revenue, USD Million, 2017 - 2030)
  • Language Courses
  • Science, Technology, Engineering, and Mathematics (STEM) Courses
  • Others
• Online Tutoring Services Duration Outlook (Revenue, USD Million, 2017 - 2030)
  • Short-Term Courses
  • Long-Term Courses
• Online Tutoring Services Tutoring Style Outlook (Revenue, USD Million, 2017 - 2030)
  • Test Preparation Service
  • Subject Tutoring Service
    • Remediation
    • Maintenance
    • Support
    • Enrichment
• Online Tutoring Services End-User Outlook (Revenue, USD Million, 2017 - 2030)
  • K-12
  • Higher Education
  • Others
• Online Tutoring Services Regional Outlook (Revenue, USD Million, 2017 - 2030)
  • North America
    • North America Online Tutoring Services Market, By Tutoring Type
      • Structured Tutoring
      • On-Demand Tutoring
    • North America Online Tutoring Services Market, By Course Type
      • Language Courses
      • Science, Technology, Engineering, and Mathematics (STEM) Courses
      • Others
    • North America Online Tutoring Services Market, By Duration
      • Short-Term Courses
      • Long-Term Courses
    • North America Online Tutoring Services Market, By Tutoring Style
      • Test Preparation
      • Subject Tutoring
        • Remediation
        • Maintenance
        • Support
        • Enrichment
    • North America Online Tutoring Services Market, By End-User
      • K-12
      • Higher Education
      • Others
    • U.S.
      • U.S. Online Tutoring Services Market, By Tutoring Type
        • Structured Tutoring
        • On-Demand Tutoring
      • U.S. Online Tutoring Services Market, By Course Type
        • Language Courses
        • Science, Technology, Engineering, and Mathematics (STEM) Courses
        • Others
      • U.S. Online Tutoring Services Market, By Duration
        • Short-Term Courses
        • Long-Term Courses
      • U.S. Online Tutoring Services Market, By Tutoring Style
        • Test Preparation Service
        • Subject Tutoring Service
          • Remediation
          • Maintenance
          • Support
          • Enrichment
      • U.S. Online Tutoring Services Market, By End-User
        • K-12
        • High Education
        • Others
    • Canada
      • Canada Online Tutoring Services Market, By Tutoring Type
        • Structured Tutoring
        • On-Demand Tutoring
      • Canada Online Tutoring Services Market, By Course Type
        • Language Courses
        • Science, Technology, Engineering, and Mathematics (STEM) Courses
        • Others
      • Canada Online Tutoring Services Market, By Duration
        • Short-Term Courses
        • Long-Term Courses
      • Canada Online Tutoring Services Market, By Tutoring Style
        • Test Preparation Service
        • Subject Tutoring Service
          • Remediation
          • Maintenance
          • Support
          • Enrichment
      • Canada Online Tutoring Services Market, By End-User
        • K-12
        • Higher Education
        • Others
    • Mexico
      • Mexico Online Tutoring Services Market, By Tutoring Type
        • Structured Tutoring
        • On-Demand Tutoring
      • Mexico Online Tutoring Services Market, By Course Type
        • Language Courses
        • Science, Technology, Engineering, and Mathematics (STEM) Courses
        • Others
      • Mexico Online Tutoring Services Market, By Duration
        • Short-Term Courses
        • Long-Term Courses
      • Mexico Online Tutoring Services Market, By Tutoring Style
        • Test Preparation Service
        • Subject Tutoring Service
          • Remediation
          • Maintenance
          • Support
          • Enrichment
      • Mexico Online Tutoring Services Market, By End-User
        • K-12
        • Higher Education
        • Others
  • Europe
    • Europe Online Tutoring Services Market, By Tutoring Type
      • Structured Tutoring
      • On-Demand Tutoring
    • Europe Online Tutoring Services Market, By Course Type
      • Language Courses
      • Science, Technology, Engineering, and Mathematics (STEM) Courses
      • Others
    • Europe Online Tutoring Services Market, By Duration
      • Short-Term Courses
      • Long-Term Courses
    • Europe Online Tutoring Services Market, By Tutoring Style
      • Test Preparation Service
      • Subject Tutoring Service
        • Remediation
        • Maintenance
        • Support
        • Enrichment
    • Europe Online Tutoring Services Market, By End-user
      • K-12
      • Higher Education
      • Others
    • U.K.
      • U.K. Online Tutoring Services Market, By Tutoring Type
        • Structured Tutoring
        • On-Demand Tutoring
      • U.K. Online Tutoring Services Market, By Course Type
        • Language Courses
        • Science, Technology, Engineering, and Mathematics (STEM) Courses
        • Others
      • U.K. Online Tutoring Services Market, By Duration
        • Short-Term Courses
        • Long-Term Courses
      • U.K. Online Tutoring Services Market, By Tutoring Style
        • Test Preparation Service
        • Subject Tutoring Service
          • Remediation
          • Maintenance
          • Support
          • Enrichment
      • U.K. Online Tutoring Services Market, By End-User
        • K-12
        • High Education
        • Others
    • Germany
      • Germany Online Tutoring Services Market, By Tutoring Type
        • Structured Tutoring
        • On-Demand Tutoring
      • Germany Online Tutoring Services Market, By Course Type
        • Language Courses
        • Science, Technology, Engineering, and Mathematics (STEM) Courses
        • Others
      • Germany Online Tutoring Services Market, By Duration
        • Short-Term Courses
        • Long-Term Courses
      • Germany Online Tutoring Services Market, By Tutoring Style
        • Test Preparation Service
        • Subject Tutoring Service
          • Remediation
          • Maintenance
          • Support
          • Enrichment
      • Germany Online Tutoring Services Market, By End-User
        • K-12
        • High Education
        • Others
    • France
      • France Online Tutoring Services Market, By Tutoring Type
        • Structured Tutoring
        • On-Demand Tutoring
      • France Online Tutoring Services Market, By Course Type
        • Language Courses
        • Science, Technology, Engineering, and Mathematics (STEM) Courses
        • Others
      • France Online Tutoring Services Market, By Duration
        • Short-Term Courses
        • Long-Term Courses
      • France Online Tutoring Services Market, By Tutoring Style
        • Test Preparation Service
        • Subject Tutoring Service
          • Remediation
          • Maintenance
          • Support
          • Enrichment
      • France Online Tutoring Services Market, By End-User
        • K-12
        • High Education
        • Others
  • Asia Pacific
    • Asia Pacific Online Tutoring Services Market, By Tutoring Type
      • Structured Tutoring
      • On-Demand Tutoring
    • Asia Pacific Online Tutoring Services Market, By Course Type
      • Language Courses
      • Science, Technology, Engineering, and Mathematics (STEM) Courses
      • Others
    • Asia Pacific Online Tutoring Services Market, By Duration
      • Short-Term Courses
      • Long-Term Courses
    • Asia Pacific Online Tutoring Services Market, By Tutoring Style
      • Test Preparation Service
      • Subject Tutoring Service
        • Remediation
        • Maintenance
        • Support
        • Enrichment
    • Asia Pacific Online Tutoring Services Market, By End-User
      • K-12
      • Higher education
      • Others
    • China
      • China Online Tutoring Services Market, By Tutoring Type
        • Structured Tutoring
        • On-Demand Tutoring
      • China Online Tutoring Services Market, By Course Type
        • Language Courses
        • Science, Technology, Engineering, and Mathematics (STEM) Courses
        • Others
      • China Online Tutoring Services Market, By Duration
        • Short-Term Courses
        • Long-Term Courses
      • China Online Tutoring Services Market, By Tutoring Style
        • Test Preparation Service
        • Subject Tutoring Service
          • Remediation
          • Maintenance
          • Support
          • Enrichment
      • China Online Tutoring Services Market, By End-User
        • K-12
        • High Education
        • Others
    • Japan
      • Japan Online Tutoring Services Market, By Tutoring Type
        • Structured Tutoring
        • On-Demand Tutoring
      • Japan Online Tutoring Services Market, By Course Type
        • Language Courses
        • Science, Technology, Engineering, and Mathematics (STEM) Courses
        • Others
      • Japan Online Tutoring Services Market, By Duration
        • Short-Term Courses
        • Long-Term Courses
      • Japan Online Tutoring Services Market, By Tutoring Style
        • Test Preparation Service
        • Subject Tutoring Service
          • Remediation
          • Maintenance
          • Support
          • Enrichment
      • Japan Online Tutoring Services Market, By End-User
        • K-12
        • High Education
        • Others
    • India
      • India Online Tutoring Services Market, By Tutoring Type
        • Structured Tutoring
        • On-Demand Tutoring
      • India Online Tutoring Services Market, By Course Type
        • Language Courses
        • Science, Technology, Engineering, and Mathematics (STEM) Courses
        • Others
      • India Online Tutoring Services Market, By Duration
        • Short-Term Courses
        • Long-Term Courses
      • India Online Tutoring Services Market, By Tutoring Style
        • Test Preparation Service
        • Subject Tutoring Service
          • Remediation
          • Maintenance
          • Support
          • Enrichment
      • India Online Tutoring Services Market, By End-User
        • K-12
        • High Education
        • Others
  • South America
    • South America Online Tutoring Services Market, By Tutoring Type
      • Structured Tutoring
      • On-Demand Tutoring
    • South America Online Tutoring Services Market, By Course Type
      • Language Courses
      • Science, Technology, Engineering, and Mathematics (STEM) Courses
      • Others
    • South America Online Tutoring Services Market, By Duration
      • Short-Term Courses
      • Long-Term Courses
    • South America Online Tutoring Services Market, By Tutoring Style
      • Test Preparation Service
      • Subject Tutoring Service
        • Remediation
        • Maintenance
        • Support
        • Enrichment
    • South America Online Tutoring Services Market, By End-User
      • K-12
      • High Education
      • Others
    • Brazil
      • Brazil Online Tutoring Services Market, By Tutoring Type
        • Structured Tutoring
        • On-Demand Tutoring
      • Brazil Online Tutoring Services Market, By Course Type
        • Language Courses
        • Science, Technology, Engineering, and Mathematics (STEM) Courses
        • Others
      • Brazil Online Tutoring Services Market, By Duration
        • Short-Term Courses
        • Long-Term Courses
      • Brazil Online Tutoring Services Market, By Tutoring Style
        • Test Preparation Service
        • Subject Tutoring Service
          • Remediation
          • Maintenance
          • Support
          • Enrichment
      • Brazil Online Tutoring Services Market, By End-User
        • K-12
        • High Education
        • Others
  • MEA
    • MEA Online Tutoring Services Market, By Tutoring Type
      • Structured Tutoring
      • On-Demand Tutoring
    • MEA Online Tutoring Services Market, By Course Type
      • Language Courses
      • Science, Technology, Engineering, and Mathematics (STEM) Courses
      • Others
    • MEA Online Tutoring Services Market, By Duration
      • Short-Term Courses
      • Long-Term Courses
    • MEA Online Tutoring Services Market, By Tutoring Style
      • Test Preparation Service
      • Subject Tutoring Service
        • Remediation
        • Maintenance
        • Support
        • Enrichment
    • MEA Online Tutoring Services Market, By End-User
      • K-12
      • High Education
      • Others

Online Tutoring Services Market Dynamics

Driver: Emerging trend of personalized tutoring

The personalized nature of on-demand tutoring allows students to progress at their own pace and according to their individual capabilities. Additionally, the integration of analytics applications in on-demand tutoring provides tutors and content providers with real-time information on learners' progress. As a result, the increasing adoption of customized online tutoring positively impacts the growth of the online tutoring market. Moreover, using on-demand live sessions through videoconferencing contributes to the growing popularity of online teaching. Furthermore, the COVID-19 pandemic has further fueled the demand for personalized learning methods. For example, in December 2020, Chegg, Inc., an American education technology company, reported a significant increase in business due to the shift to remote and personalized learning caused by the pandemic. Many vendors have also started incorporating personalized learning features into their tutoring platforms. In January 2021, Career Point Ltd., an Indian education company, expanded its digital learning platform, eCareerPoint, by introducing 'Vedam Learning,' a one-to-one online tutoring platform that caters to the specific requirements and pace of learners through two-way audio-visual interaction between instructors and students. Additionally, in March 2020, Varsity Tutors, an American tutoring company, launched an online Small Group Tutoring feature that allows classmates or families to create their virtual classroom and share the cost of interactive, live, and personalized tutoring led by subject matter experts.

Driver: Increasing investments in smart learning methods

The process of acquiring knowledge is gradually evolving in tandem with technological advancements. The EdTech industry and online tutoring are rapidly transforming with the introduction of virtual classrooms and massive open online courses (MOOCs), resulting in a surge of investments worldwide. The Asia Pacific region is expected to experience the most rapid growth in investments in this industry, driven by the continuous expansion of high-speed internet networks and the increasing adoption of smart devices among the general population. In countries like India, the availability of affordable broadband connectivity enables companies to connect with the masses through online platforms. This trend is gradually paving the way for the integration of cutting-edge technologies in delivering educational content. Simultaneously, education stakeholders are also exploring the adoption of these technologies to bridge the gap between educational infrastructure and teaching resources. Venture capitalists and private equity investors have shown significant interest in the global digital learning industry, with investments totaling approximately USD 4.1 billion between January and July 2020. As the online education sector continues to mature, companies demonstrating substantial revenue growth are attracting more substantial funding compared to new entrants in the market. Notably, countries like China and the UK are also witnessing significant increases in investments in the digital learning industry. Emerging economies in Africa and Latin America hold immense growth potential due to their large, underserved populations. These economies are eager to bypass traditional education systems and embrace advanced technologies to support students, teachers, and educational administrations.

Restraint: Availability of open-source content

The presence of open-source content, such as MOOCs (Massive Open Online Courses), presents a challenge to the expansion of online tutoring services. Due to its easy accessibility, free availability, and self-paced learning approach, open-source content poses a threat to the adoption of online tutoring services by a significant number of users. For example, in 2020, around 60 million new students enrolled in MOOCs, a considerable increase compared to 2019. This surge resulted in an estimated enrollment of nearly 170 million students in 2020. The availability of short online certificate programs and micro-credentials in MOOCs has contributed to the growth of learners, which is expected to hinder the growth of the online tutoring services market. However, the lack of personalized courseware in open-source content remains a crucial factor that drives the demand for online tutoring services among college graduates and postgraduates.

What Does This Report Include?

This section will provide insights into the contents included in this online tutoring services market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.

Online tutoring services market qualitative analysis

• Industry overview

• Industry trends

• Market drivers and restraints

• Market size

• Growth prospects

• Porter’s analysis

• PESTEL analysis

• Key market opportunities prioritized

• Competitive landscape

  • Company overview

  • Financial performance

  • Product benchmarking

  • Latest strategic developments

Online tutoring services market quantitative analysis

• Market size, estimates, and forecast from 2017 to 2030

• Market estimates and forecast for product segments up to 2030

• Regional market size and forecast for product segments up to 2030

• Market estimates and forecast for application segments up to 2030

• Regional market size and forecast for application segments up to 2030

• Company financial performance