Pet Shampoo Market Size, Share & Trends Report By Animal (Dog, Cat), By Application (Household, Commercial), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2019 - 2025

Industry Insights

The global pet shampoo market size was valued at USD 489.6 million in 2018. The increasing awareness regarding the health and hygiene of the pets among owners is driving the growth. Furthermore, a rising number of pet adoptions are expected to accelerate product demand.

The adoption rate of companion animals among millennials has been increasing on a global level, which is supported by the rising purchasing power. According to the 2017-18 National Pet Owners’ Survey by the American Pet Products Association (APPA), millennials account for around 35% of companion animal owners, whereas the baby boomers accounted for approximately 32%. Increasing ownership among millennials is expected to accelerate market growth in the forthcoming years.

The shampoo has become an essential product to keep animals clean and hygienic and to maintain the shine and brightness of their coat. The product also prevents common skin problems related to germs, fleas, and ticks among others. All these factors are anticipated to bode well for the product demand. The availability of a wide range of fragrances including vanilla, orange, lavender, and chamomile, among others is expected to further fuel the demand.

Over the past few years, people are willing to spend more on premium products for their companion animals. The spending on the humanization of the pet has been increasing significantly over the world. This factor is expected to drive the demand for hygiene products including shampoos in the upcoming years.

Application Insights

The commercial segment led the pet shampoo market in 2018, accounting for over 55% of the global revenue share. Over the past few years, the number of pet stores has increased significantly. Similarly, pet boarding and grooming services have also increased significantly in developed countries. These organizations require products in bulk to serve the large of animals, which further drives the demand.

The household segment is expected to register the fastest CAGR of 6.7% from 2019 to 2025 owing to the increasing adoption of companion animals across the globe. The emerging economies including India, Brazil, the Philippines, and Argentina have been witnessing significant growth in adoption rate. Rising spending on pet grooming has been fueling the demand for shampoos in this segment.

Distribution Channel Insights

The offline distribution channel held the largest market share of over 90% in terms of revenue in 2018. Hypermarkets and supermarkets have been witnessing significant growth on a global level among the offline distribution channels. The availability of a wide range of products in these stores will remain one of the key driving factors. Over the past few years, the producers have been implementing a hybrid business model that integrates physical stores along with online retails.

The online distribution channel is expected to witness the fastest CAGR of over 10% from 2019 to 2025. The rapid growth of e-commerce in the home appliances industry is expected to boost product sales through online platforms. By 2018, Amazon led the global online sale of pet shampoos. However, retailers including PetSmart Inc.; Petco Animal Supplies, Inc.; BarkBox; PetFlow; Bulk Reef Supply; PetMed Express, Inc.; and TABcom LLC are some of the prominent online players. In May 2017, PetSmart Inc. acquired Chewy, a U.S. based online retailer for USD 3.35 billion. This transaction has strengthened PetSmart’s presence in the e-commerce industry.

Animal Insights

In 2018, the dog products held the largest market share of more than 50% in terms of revenue share. Argentina, Mexico, Brazil, U.S., Russia, China, Japan, Philippines, U.K., and India have the largest dog ownerships in the world. According to a survey by APPA, around 48% of households in the U.S. owned at least one dog in 2018. The adoption of small dogs has been on the rise over the past few years. In the U.S., the households owning small dogs have increased from 39.3% in 2011 to 50% in 2018.

Most dog owners consider their dog as a family member and are willing to spend more money on their health and hygiene. This factor is anticipated to fuel the market over the forecast period. Shih Tzu, Poodle, Chow Chow, Bernese Mountain Dog, Golden Retriever, and Yorkshire Terrier are the most popular furry dog breeds that require shampoo for personal hygiene and grooming.

The cat product segment held a significant market share in 2018. As per the Pet Owners Survey, in 2017, more than 95 million cats were living in U.S. households. Siamese, Persian, Maine Coon, Ragdoll, Bengal, Abyssinian, Birman, Oriental Shorthair, Himalayan, and American Shorthair are some of the commonly adopted cat breeds. Among the 7.6 million companion animals in the U.S. animal shelters, more than 3 million are cats. This factor is anticipated to propel the product demand and in turn fuel the global market in the near future.

Regional Insights

In 2018, North America led the market, accounting for more than 50% of the global revenue share. The U.S. has the largest number of pets in the world. According to APPA, more than 65% of the U.S. households owned a companion animal in 2018. The adopted animal includes 90 million dogs and 94 million cats. The owners have spent approximately USD 72.1 billion on their domestic animals in the same year. In Canada, 41% of households own at least one dog and 38% household own at least one cat. This growing number of domestic animals is attributed to rising regional product demand.

Asia Pacific is expected to witness the fastest CAGR of over 10% from 2019 to 2025. The major regional markets include Australia, China, India, South Korea, and the Philippines. Rapid urbanization has been accelerating the regional adoption of companion animals. As a result, the demand for pet shampoo is expected to witness steady growth over the forecast period.

Pet Shampoo Market Share Insights

Key market players include Groomer's Choice; SynergyLabs; Vet's Best; Himalaya Herbal Healthcare; Petco Animal Supplies, Inc.; Logic Product Group LLC; Wahl Clipper Corporation; 4-Legger; Earthwhile Endeavors, Inc.; and World For Pets. The companies engage in merger and acquisition activities to expand their business. For instance, in March 2018, BioAdaptives, Inc., a U.S. based natural health products producer acquired Philco Animal Health Inc., a Canada based veterinary product company. Various personal care companies are also entering the market. In July 2018, OUAI HAIRCARE launched Pet Shampoo for all animals. Similarly, in February 2019, MONAT GLOBAL CORP launched shampoo and conditioner for dogs.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels, and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global pet shampoo market report based on animal, application, distribution channel, and region:

• Animal Outlook (Revenue, USD Million, 2015 - 2025)

  • Dog

  • Cat

  • Others

• Application Outlook (Revenue, USD Million, 2015 - 2025)

  • Household

  • Commercial

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

  • Offline

  • Online

• Region Outlook (Revenue, USD Million, 2015 - 2025)

  • North America

    • The U.S.

  • Europe

    • Germany

    • U.K.

  • Asia Pacific

    • China

    • Japan

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa