Precision Viticulture Market Size, Share & Trends Analysis Report By Component (Hardware, Software, Services), By Application (Field Mapping, Crop Scouting), By Region, And Segment Forecasts, 2023 - 2030

Precision Viticulture Market Size & Trends

The global precision viticulture market size was valued at USD 1.47 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 11.0% from 2023 to 2030. Precision viticulture aids in increasing the output of the vineyard by providing enhanced monitoring and control of the area under cultivation. Precision viticulture involves several state-of-the-art devices and systems, including drones, application control devices, guidance systems, and driverless tractors. Farmers increasingly integrate these systems and devices into their vineyard production practices to increase grape productivity and yield quality. Devices such as sensors and drones provide vineyard owners with insights related to plant/crop health based on the collected data, which, in turn, helps owners take preventive steps for optimum production growth. Various types of sensors, such as temperature sensors, humidity sensors, and soil sensors, among others, help vineyard owners collect data critical to the quality of the grapes.

Thus, advancements in technology and growing awareness among growers regarding the benefits offered collectively drive the adoption of technologies for worldwide vineyard cultivation. Real-time monitoring of fields enables growers to undertake the steps necessary to reduce waste or crop failure. The quality of the grapes is of utmost importance for the vineyard owners, and therefore they prefer using advanced technologies for in-depth monitoring of grapes under cultivation/production. Moreover, using advanced technology in vineyards helps optimize fertilizer utilization using variable rate technology (VRT). VRT enables farm owners and farmers to make decisions about fertilization, weed control, irrigation, and seeding based on the requirements of the soil or plant. Reducing production costs and producing better-quality produce are some benefits of precision viticulture technologies.

Precision technologies for farm applications require technical knowledge and a pre-requisite skill set. Using drones, driverless tractors, guidance systems, and other state-of-the-art technologies for farm practices requires a high understanding of the procedures. Although governments across several countries are undertaking steps to promote the adoption of precision technologies for farming practices, the need for more technical know-how among growers and the shortage of skilled labor collectively hinders market growth.

Component Insights

The hardware segment held the highest market share of 61.3% in 2022. Drones and VRT are gaining traction among grape growers, propelling growth. The hardware segment has been further segmented into devices and systems, such as mobile devices, remote sensing equipment, guidance systems, drones, and variable rate technology devices. The growers use these devices for constant monitoring and control of the vineyard. Besides, the increasing use of Geographic Information Systems (GIS) for visualizing and analyzing the field, determining the appropriate location for the vineyard, and placing the crops in the field has positively affected the market demand.

The software segment is estimated to register the fastest CAGR of 12.1% over the forecast period. The software segment is bifurcated into cloud-based software and web-based software. Cloud-based software solutions help vineyard owners eliminate the costs of maintaining their IT infrastructure.

Application Insights

Based on application, the market is further segmented into field mapping, weather tracking and forecasting, yield monitoring, crop scouting, irrigation management, farm labor management, and inventory management. The yield monitoring segment dominated the market with a revenue share of 39.6% in 2022, owing to the benefits offered in identifying the effects of internal and external forces on yields, such as weather, soil properties, pesticides, and fertilizers. Yield monitoring can be done on-farm as well as off-farm. The on-farm yield monitoring provides the grape growers with real-time information during harvest. It also enables grape growers to generate yield maps for identifying areas of different crop yields. It further enables efficient planning and management of production using spatial yield trends, thereby improving overall crop productivity.

The weather tracking & forecasting segment is estimated to register the fastest CAGR of 15.1% over the forecast period. Sensors are used for accurate weather tracking and forecasting. Moreover, using advanced data analytics services helps winegrowers monitor the crops per the weather and respond quickly to weather changes. The imminent need for crop safety and to ensure crop quality is expected to be the driving factor for segment growth.

Regional Insights

Europe accounted for the largest market share of 36.7% in 2022. The region is characterized by large vineyard fields, contributing to the highest revenue share worldwide. Countries such as Spain, France, and Italy are the prime contributors to regional growth. These countries have a profound history of working wineries, cultivating extensive vineyards, and being among the leaders in wine grape production.

On the other hand, Asia Pacific is projected to demonstrate significant growth of 11.5% over the forecast period. Countries, including Australia, China, and India, are the key nations contributing to the growth. Vineyard owners in the region are increasingly shifting toward advanced mechanized practices to monetize the benefits of implementing advanced technologies on farms. Besides, China is among the top five nations with worldwide vineyard cultivation.

Key Companies & Market Share Insights

The precision viticulture market is moderately fragmented, with the presence of several market players. The players embrace various strategies, including product development, strategic collaborations, and mergers and acquisitions, to gain an early movers' advantage and strengthen their market positions. For instance, in December 2021, MyEasyFarm introduced MyEasyViti, an innovative software solution that effortlessly facilitates the adoption of Precision Viticulture techniques for winegrowers. This commitment is particularly directed towards viticulturists, highlighting our strong determination to support and guide agricultural community members, especially those involved in wine production, as they navigate agroecological endeavors.

Recent Developments

• In July 2023, the 2023 Sustainable Ag Expo unveiled its initial roster of speakers, showcasing a lineup of viticulture specialists from renowned academic institutions such as Cornell University, California Polytechnic State University, and the University of California, Davis

• In February 2023, Kubota Corporation revealed its recent investment in Chouette, a French startup. This emerging AgTech firm specializes in leveraging artificial intelligence (AI) to analyze images acquired through cameras. Its AI technology is designed to identify diseases and assess tree vigor. Data insights, Chouette's distinctive algorithms determine the ideal quantity of chemicals required for spraying.

Precision Viticulture Market Report Scope

Global Precision Viticulture Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global precision viticulture market based on component, application, and region:

• Component Outlook (Revenue, USD Million, 2017 - 2030)

  • Hardware

  • Drones

  • Application Control Device

  • Guidance System

    • GPS

    • GIS

  • Remote Sensing

  • Variable Rate Technology

    • Map-based

    • Sensor-based

  • Driverless tractors

  • Mobile devices

  • Others

  • Software

    • Cloud-based

    • Web-based

  • Services

    • System Integration and Consulting

    • Managed Services

      • Farm Operation Services

      • Data Services

      • Analytic Services

    • Assisted Professional Services

      • Supply Chain Management Services

      • Climate Information Services

• Application Outlook (Revenue, USD Million, 2017 - 2030)

  • Yield Monitoring

    • On-Farm

    • Off-Farm

  • Field Mapping

  • Crop Scouting

  • Weather Tracking & Forecasting

  • Irrigation Management

  • Inventory Management

  • Farm Labor Management

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • UK

    • Germany

    • France

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

  • Latin America

    • Brazil

    • Mexico

  • Middle East and Africa

    • Saudi Arabia

    • South Africa

    • UAE