Pregnancy Care Products Market Analysis Report By Product (Toning/Firming Lotion, Body Restructuring Gel, Breast Cream, Stretch Mark Minimizer), By Region, And Segment Forecasts, 2018 - 2025

Industry Insights

The global pregnancy care products market size was valued at USD 22.39 million in 2017. Rising demand stemming from developing countries is one of the principal factors driving the global market towards growth.

A gradual shift in trend from traditional home remedies for skincare during pregnancy to commercially available products has been observed over the past few years. In addition, the rising awareness is driving the attention of consumers towards use of safer and more effective skincare solutions. The market for organic variants of pregnancy care products is on a global rise.

Rising R&D is resulting in introduction of newer variants that are more effective and safer. This has resulted in the introduction of safer organic alternatives, leading to a paradigm shift from chemical-based pregnancy care products to herbal/organic variants.

Along with safety concerns during pregnancy, expecting mothers also focus on skincare and physical appearance post pregnancy, which is encouraging adoption of pregnancy care products. Discomfort caused during pregnancy has become a major issue for women across the globe.

Extensive campaigns of market players to influence consumers through social media are also propelling the penetration and adoption of these products. Consumers often rely on social media when making a choice for skincare products. As a result, major market players are involved in heavy investments in advertising campaigns to boost product penetration and market positioning.  

On the other hand, health hazards related to use of chemical products during pregnancy and declining birth rate across the globe are challenging the growth of the overall market.

Product Insights

Stretchmark minimizers emerged as the largest segment in the global market in 2017. High usage of stretchmark minimizers as a preventive measure is one of the key factors contributing to the segment’s dominance. Increasing awareness regarding pregnancy care over the forecast period is anticipated to propel market growth.

The breast cream segment is expected to exhibit the fastest growth rate in the pregnancy care products market. This is associated with rising concerns of breast health during pregnancy and during lactation period. A woman undergoes several physiological changes during pregnancy, including change in breast size, especially during the first trimester. Proper breast care is strongly advised during gestation period to ensure proper feeding after delivery. Improper care may lead to problems such as elasticity, sagging, and flattening of breasts.

Breast creams intended for use during pregnancy contain omega 3 fatty acids and antioxidants, which help retain skin and hydrate, elasticize, and strengthen breasts. These benefits, along with increasing awareness among pregnant women, are likely to up the adoption of breast creams.

Various other issues associated with pregnancy include skin irritation, sore breasts, and leg pain. As a result, demand for pregnancy care products such as stressed leg creams, lotions, and gels, nipple protection cream, and body restructuring products is increasing.

Regional Insights

The global market is dominated by Asia Pacific and the region is expected to retain its dominance throughout the forecast period. Rising demand for pregnancy care products, increasing disposable income, higher birth rate, and growing awareness among would-be parents are key factors contributing toward regional growth.

Countries such as India, China, and Japan have a large population base, which makes the customer base for these products much larger. The region has been witnessing a paradigm shift in customer buying behavior with increasing disposable income. Aggressive marketing undertaken by companies to raise awareness levels is also catalyzing growth.

Latin America and MEA are expected to exhibit a significant growth rate over the forecast period owing to rising concerns over pre-natal and post-natal care. This, coupled with increasing birth rate, is likely to boost adoption of pregnancy care products in the region.

Pregnancy Care Products Market Share Insights

The global market is highly competitive. Key players include Mama Mio U.S. Inc.; Clarins Group; Novena Maternity; E.T. Browne Drug Co., Inc.; Expanscience Laboratories, Inc.; and Noodle & Boo.

Key parameters affecting competition are rapid adoption of advanced treatment options and rising need for optimum capital utilization. In addition, major players are engaging in extensive marketing campaigns to retain their market share and diversify their portfolio.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis on the latest industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global pregnancy care products market report based on product and region:

• Product Outlook (Revenue, USD Million, 2014 - 2025)

  • Stretch Mark Minimizer

  • Breast Cream

  • Toning/Firming Lotion

  • Itching Prevention Cream

  • Nipple Protection Cream

  • Body Restructuring Gel

  • Stressed Leg Product

• Regional Outlook (Revenue, USD Million, 2014 - 2025)

  • North America

    • The U.S.

    • Canada

  • Europe

    • The U.K.

    • Germany

  • Asia Pacific

    • India

    • China

  • Latin America

    • Brazil

    • Mexico

  • Middle East & Africa

    • South Africa