Print Newspapers & Magazines Market Size, Share & Trends Analysis Report By Type (Newspapers, Magazines, Print Newspaper Advertising, Print Magazine Advertising), By Region, And Segment Forecasts, 2022 - 2028

Report Overview

The global print newspapers & magazines market size was valued at USD 123.93 billion in 2021 and is expected to decline at a compound annual growth rate (CAGR) of -2.3% from 2022 to 2028. Newspapers and magazines have been gradually losing customers for years. However, rising consumers' inclination toward free or more affordable substitute media like online publications over the last few years is restraining the market growth. Moreover, increasing subscriptions to digital newspapers and magazines are hindering market growth over the forecast period. For an instance, The New York Times has reported that nearly 39% of subscribers have subscribed to the digital newspaper. In addition to this, print media circulation decline in recent years across the globe is the major factor that restrains the market growth. Furthermore, the growing investment in print advertising by industry verticals to build trust and nurture relationships with existing customers is propelling the market growth.

Newspaper and magazine advertising is gaining popularity in the advertising world because it creates brand awareness and also compliments the brand’s advertising campaigns on other channels, which is estimated to boost market growth over the last few years. However, the rapid increase in digitalization of media, and people having shifted from print to digital content is hindering the market growth. Furthermore, various print newspaper organizations are adopting online platforms to offer news content has been noted to reduce print newspaper circulations. In addition, intense competition among the vendors of the print media business is restraining the market growth.

Diversified business models, strategic partnerships, changing distribution channels, and convergent platforms are accelerating market growth. Moreover, print newspapers and magazines continue to be an attractive platform for premium segment readers and image advertisers across the globe, which are contributing to the market growth. Additionally, advancement in printing technology such as augmented printing and technological development in paper manufacturing has led to a significant increase in market growth. However, the rising penetration rate of smartphones and affordable internet is accelerating online media platforms which have led to restraining the market growth. Further, strict government regulations regarding print newspapers & magazines will continue to hinder the market growth.

The COVID-19 pandemic has negatively affected the print newspapers & magazines business. In response to the pandemic, governments around the world implemented several measures to try to contain the virus, such as quarantines, shutdowns, travel bans and restrictions, and work-from-home orders. Moreover, the pandemic and subsequent slow economy impacted several core print newspapers and magazine advertisers such as promoting community events, retail, and movies. These categories cut back on their marketing budgets, accelerating declines in advertising revenue.

Type Insights

The newspapers segment contributed had the largest market share of over 35% in 2021 and is expected to decline with a CAGR of -2.3% from 2022 to 2028. The newspaper industry has been in steady decline triggered by shrinking readership across the globe owing to rising costs, waning credibility, and the emergence of social media and other platforms. The growing transformation from the print newspaper to the digital newspaper coupled with a decline in daily newspaper circulation is restraining the market growth. Furthermore, technological advancements like augmented reality and virtual reality are making print advertising more visceral and engaging.

The magazines segment is expected to decline at a CAGR of -1.4% from 2022 to 2028. The increasing demand for creative and interactive print through the magazine is expected to accelerate market growth. Moreover, readers find magazine content trustworthy, life-enhancing, inspiring, and also offers positive advertising experiences that propelled the market growth over the last few years. Additionally, advertisers using magazine advertising mediums to reach a specific targeted audience are accelerating market growth. However, the increasing acceptance of digital magazines from the consumer is anticipated to decline the market growth. In addition to this, print magazine circulation is gradually declining across the globe which is expected to hinder the market growth.

Regional Insights

The Asia Pacific made the largest contribution to the global market of around 35% in 2021 and is expected to decline at a CAGR of -1.3% from 2022 to 2028. This growth in 2021 can be credited to the increased spending on print newspapers & magazines in emerging countries like China, India, and Japan due to the huge consumer base. Moreover, India has a steady growth rate in the print media industry as compared to other countries which is likely to support the regional market growth. However, the increasing investment in digital media across the globe is hindering the market growth. The rising urbanization and growing awareness about the branding of a particular product through digital advertising tools are restraining the market growth.

North America is the second-fastest-growing market and is expected to witness a CAGR of -1.9% from 2022 to 2028. The increasing popularity and acceptance of print newspapers & magazine advertising among the various industry verticals is maintaining the market growth over the last few years. Moreover, a huge population of subscribers to print media in North America is propelling the market growth. Furthermore, approximately 73% of Americans have faith in their local newspapers due to significant and trustworthy information that has resulted in market growth over the last few years. However, newspaper circulation has declined in recent years owing to the acceptance of the digital media trend.   

Key Companies & Market Share Insights

The market is characterized by the presence of various established market players of print newspapers & magazines across the globe. Companies are focusing on mergers, expansion, and launching new functions to meet consumers’ expectations by offering a trending print media type. For an instance, Gannett Co. Inc. has announced the acquisition of New Media, a leading print and digital news organization. Moreover, vendors are expanding their reach across the globe with an innovative business model. Some of the key players operating in the global print newspapers & magazines market include:

• Gannett Co. Inc.

• Nine Entertainment Co.

• The New York Times

• Schibsted Media Group

• Axel Springer SE

• Daily Mail and General Trust

• Gruppo Editoriale L'Espresso

• Johnston Press

• Conduit, Inc

• Valassis

• NEWS CORP

Print Newspapers & Magazines Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2017 to 2028. For this study, Grand View Research has segmented the global print newspapers & magazines market based on type, and region:

• Type Outlook (Revenue, USD Million, 2017 - 2028)

  • Newspapers

  • Magazines

  • Print Newspaper Advertising

  • Print Magazine Advertising

• Regional Outlook (Revenue, USD Million, 2017 - 2028)

  • North America

    • U.S.

  • Europe

    • Germany

    • U.K.

    • France 

  • Asia Pacific

    • China

    • Japan

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa