GVR Report cover Self-service Technology Market Size, Share & Trends Report

Self-service Technology Market Size, Share & Trends Analysis Report By Product (ATM, Kiosks, Vending Machines), By Application (Retail, QSR, Banking, Healthcare), By Region, And Segment Forecasts, 2020 - 2027

  • Report ID: 978-1-68038-649-3
  • Number of Pages: 90
  • Format: Electronic (PDF)

Report Overview

The global self-service technology market size was valued at USD 28.3 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 6.7% from 2020 to 2027. Varied technological advancements such as remote management and wireless communication are estimated to facilitate growth. The integration of biometric security services including fingerprint recognition that ensures secured financial transactions is expected to drive the industry growth. These technologies enable customers to produce a service independent of direct service employee involvement.

U.S. self-service technology market size

Increasing demand for self-service machines and automated devices, wireless communication, technology advancements, and remote management are the major factors driving the demand for Self-service Technology (SST). Additionally, the increasing influx of consumers in retail stores and the growing consumption of goods and services purchased in stores is playing a critical role in the growing demand. The booming retail industry across the emerging economies is projected to offer numerous opportunities for growth over the next seven years.

Furthermore, widespread awareness about the benefits of these machines such as ease of check-in and check-out process, reduction in congestion, and improvement in customer experience across the retail, airport, and banking applications is estimated to impact the demand positively. Besides urban areas, the manufacturers and service providers are now aiming at rural areas to enhance further self-service technology industry growth. For instance, in 2019, Karnataka Gramin Bank, an India based rural banking service provider sponsored by Canara Bank of India deployed mobile ATMs in Ballari, Kalaburagi, and Gulbarga districts of Karnataka.

The energy management and power consumption regulations imposed on different regions may curb demand. The government of various regions restricted the usage of food and beverage vending machines in many places such as schools, colleges, thereby limiting the demand for these machines. As a result, manufacturers began introducing and promoting energy conserving vending machines which not only provide added value benefits but also contribute to society. These energy saving vending machines consume less power and help in energy conservation in comparison to previous models. For instance, the refrigerated vending machines that are certified as ENERGY STAR save approximately 1,000 kWh annually and are 40% more energy efficient.

The growing adoption of mobile devices, connected systems, and digital platforms is revolutionizing the customer shopping experiences across digital and physical reality. From convenience stores to food and beverage retail formats, all are increasingly adopting self-service technologies to provide customers with a personalized experience. These intelligent technologies offer enhanced customer support in real-time. Furthermore, the need for workforce optimization and to reduce overhead costs is influencing verticals such as banking, travel and hospitality, retail, and healthcare to adopt automated and intelligent technologies.

The COVID-19 pandemic has radically shifted consumer and business behavior. With the radical change in consumer behavior with increased distancing and stringent regulations, businesses are forced to stop their operations and, thus, limit their spending on opportunistic technologies. Despite the short term social lockdown impact, the increased demand for groceries, medical supplies, general merchandise, and home improvement among shoppers forced businesses to adopt self-assisted technologies to promote social distancing and zero-touch practice. Furthermore, limited workforce availability due to lockdown and initiation of traveling and transportation has also led to extensive adoption of self-service checkout systems.

Product Insights

Based on the products, the ATM segment held the largest revenue share of 51.6% in the self-service technology market in 2019. Despite the rise in new avenues of digital transactions, the need for cash among developed and developing economies is encouraging the development of ATM deployments. Furthermore, the need to reduce operational costs and increase customer satisfaction, banks are rapidly deploying cash-dispensing ATMs and self-service cash recycling machines. Moreover, the demand for small value transactions among retail consumers is a crucial factor in surging the self-service ATM deployments.

The vending machine segment is anticipated to emerge as the fastest-growing segment over the forecast period. The rising demand for vending machines in the corporate sector is driving the overall market growth. The increasing need to reduce additional costs, space, and queues are the other factor driving the market in commercial spaces. Furthermore, the growing number of commercial projects and corporate offices to provide faster services is also anticipated to contribute towards the adoption of vending machines.

Application Insights

The retail segment dominated the market with a revenue share of 33.4% in 2019. The need to provide quality of service and improved customer experience is encouraging retailers to adopt self-service technologies. The most preferred technologies are the kiosks and vending machines. The rising influx in shopper’s population and the need to provide hassle free experience during the checkout process is further driving application in the retail stores. Currently, the growing adoption of interactive kiosks and self-checkout systems among various retail sectors such as specialty stores, convenience stores, and supermarkets are the other factor responsible for the retail segment growth.

Global self-service technology market share

The Quick Service Restaurant (QSR) application segment is expected to register the fastest CAGR of 8.4% over the forecast period. A growing number of QSRs coupled with the increasing consumers orders and the need to reduce counter waiting time with a reduced number of employees is driving the need for self-service systems. Furthermore, the increasing competition among restaurants to provide efficient service while maintaining operational costs is other factor responsible for the market growth. Additionally, the need to provide increased guest satisfaction, order accuracy, and improve smarter business is driving the adoption of automated self -service systems among QSRs.

Regional Insights

Asia Pacific dominated the market for self-service technologies with a revenue share of 33.9% in 2019. The growing adoption of self-service systems is anticipated to grow at a considerable pace over the forecast period. Factors such as the increasing deployment of ATM, self-service kiosks, and vending machines across the emerging economies in the region are driving the market. Furthermore, the increasing awareness and rising consumer spending tendencies towards this technology is expected to drive demand across the region. Rising urbanization across countries such as India, China, and Japan with exponential growth in the banking sector have led to a huge demand for such automated machines.

North America accounted for the second-largest regional segment in the market. The U.S. accounted for the largest revenue share in the region. The increased spending on self-assisted and intelligent technologies by the banks, travel and transportation, retail, and hospitality sectors is driving the market growth. The emergence of new business models is some of the key factors contributing to the rapid growth of the IT-enabled self-services in this region.

Key Companies & Market Share Insights

Key companies dominating the market include NCR Corporation, Kiosk Information System, and FUJITSU. The market is competitive and fragmented owing to the presence of small and large vendors providing SST systems across the globe. Amongst the product type, the ATM market is concentrated in nature, with the presence established players such as NCR Corporation, Diebold Nixdorf Incorporated, GRGBanking, Hyosung TNS, and Hitachi-Omron Terminal Solutions, Corp. The established players have a more extensive customer base and sales channels, which enable them to cater wider audience efficiently across the globe. For instance, in February 2020, Hitachi-Omron Terminal Solutions, Corp’s Thailand subsidiary, received an order for ATM deployment, monitoring, and assistance from the Government Savings Bank of Thailand in partnership with Platt Nera International Limited.

The leading players are constantly involved in providing better services by upgrading their security features in their existing systems. Additionally, established players are also engaged in forming strategic initiatives with banks, retailers, and technology providers to improve and transform their business. For instance, In October 2019, NCR Corporation entered into a partnership agreement with Raymer Oil, a North Carolina based family-owned business that operates 46 Fast Phil’s convenience stores. As per the agreement, NCR Corporation would digitally transform all the Fast Phil’s stores and provide self-checkout technology along with NCR FastLane software across U.S. Some of the prominent players in the self-service technology market include:



  • KIOSK Information Systems.

  • HESS Cash Systems GmbH

  • Crane Co.

  • Toshiba Tec Corporation.

Self-service Technology Market Report Scope

Report Attribute


Market size value in 2020

USD 29.2 billion

Revenue forecast in 2027

USD 46.0 billion

Growth Rate

CAGR of 6.7% from 2020 to 2027

Base year for estimation


Historical data

2016 - 2018

Forecast period

2020 - 2027

Quantitative units

Revenue in USD million and CAGR from 2020 to 2027

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, application, region

Regional scope

North America; Europe; Asia Pacific; Latin America; MEA

Country scope

U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico

Key companies profiled

AZKOYEN, S.A.; Diebold Nixdorf; Incorporated; Fujitsu; HESS Cash Systems; HYOSUNG TNS; KIOSK Information Systems; NCR Corporation; Toshiba Tec Corporation

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2027. For the purpose of this study, Grand View Research has segmented the global self-service technology market report on the basis of product, application, and region:

  • Product Outlook (Revenue, USD Million, 2016 - 2027)

    • ATM

    • Kiosks

    • Vending Machines

  • Application Outlook (Revenue, USD Million, 2016 - 2027)

    • Retail

    • QSR

    • Banking

    • Travel & Tourism

    • Healthcare

    • Others (Hospitality, Education, Government, etc.)

  • Regional Outlook (Revenue, USD Million, 2016 - 2027)

    • North America

      • U.S.

      • Canada

    • Europe

      • U.K.

      • Germany

    • Asia Pacific

      • China

      • India

      • Japan

    • Latin America

      • Brazil

      • Mexico

    • MEA

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