Smart TV Market Size, Share & Trends Report

Smart TV Market Size, Share & Trends Analysis Report By Resolution, By Screen Size, By Screen Shape, By Operating System, By Distribution Channel, By Technology, By Region, And Segment Forecasts, 2023 - 2030

  • Report ID: GVR-2-68038-209-9
  • Number of Pages: 163
  • Format: Electronic (PDF)

Market Segmentation

  • Smart TV Resolution Outlook (Volume, Million Units; Revenue, USD Million, 2018 - 2030)
    • 4K UHD TV
    • HDTV
    • Full HD TV
    • 8K TV
  • Smart TV Screen Size Outlook (Volume, Million Units; Revenue, USD Million, 2018 - 2030)
    • Below 32 Inch
    • 32 to 45 Inch
    • 46 to 55 Inch
    • 56 to 65 Inch
    • Above 65 Inch
  • Smart TV Screen Shape Outlook (Volume, Million Units; Revenue, USD Million, 2018 - 2030)
    • Flat
    • Curved
  • Smart TV Operating System Outlook (Volume, Million Units; Revenue, USD Million, 2018 - 2030)
    • Android TV
    • Tizen
    • WebOS
    • Roku
    • Other
  • Smart TV Distribution Channel Outlook (Volume, Million Units; Revenue, USD Million, 2018 - 2030)
    • Online
    • Offline
  • Smart TV Technology Outlook (Volume, Million Units; Revenue, USD Million, 2018 - 2030)
    • OLED
    • QLED
    • LED
    • Others
  • Smart TV Regional Outlook (Volume, Million Units; Revenue, USD Million, 2018 - 2030)
    • North America
      • North America Smart TV Market, by Resolution
        • 4K UHD TV
        • HDTV
        • Full HD TV
        • 8K TV
      • North America Smart TV Market, by Screen Size
        • Below 32 Inch
        • 32 to 45 Inch
        • 46 to 55 Inch
        • 56 to 65 Inch
        • Above 65 Inch
      • North America Smart TV Market, by Screen Shape
        • Flat
        • Curved
      • North America Smart TV Market, by Operating System
        • Android TV
        • Tizen
        • WebOS
        • Roku
        • Other
      • North America Smart TV Market, by Distribution Channel
        • Online
        • Offline
      • North America Smart TV Market, by Technology
        • OLED
        • QLED
        • LED
        • Others
      • U.S.
        • U.S. Smart TV Market, by Resolution
          • 4K UHD TV
          • HDTV
          • Full HD TV
          • 8K TV
        • U.S. Smart TV Market, by Screen Size
          • Below 32 Inch
          • 32 to 45 Inch
          • 46 to 55 Inch
          • 56 to 65 Inch
          • Above 65 Inch
        • U.S. Smart TV Market, by Screen Shape
          • Flat
          • Curved
        • U.S. Smart TV Market, by Operating System
          • Android TV
          • Tizen
          • WebOS
          • Roku
          • Other
        • U.S. Smart TV Market, by Distribution Channel
          • Online
          • Offline
        • U.S. Smart TV Market, by Technology
          • OLED
          • QLED
          • LED
          • Others
      • Canada
        • Canada Smart TV Market, by Resolution
          • 4K UHD TV
          • HDTV
          • Full HD TV
          • 8K TV
        • Canada Smart TV Market, by Screen Size
          • Below 32 Inch
          • 32 to 45 Inch
          • 46 to 55 Inch
          • 56 to 65 Inch
          • Above 65 Inch
        • Canada Smart TV Market, by Screen Shape
          • Flat
          • Curved
        • Canada Smart TV Market, by Operating System
          • Android TV
          • Tizen
          • WebOS
          • Roku
          • Other
        • Canada Smart TV Market, by Distribution Channel
          • Online
          • Offline
        • Canada Smart TV Market, by Technology
          • OLED
          • QLED
          • LED
          • Others
    • Europe
      • Europe Smart TV Market, by Resolution
        • 4K UHD TV
        • HDTV
        • Full HD TV
        • 8K TV
      • Europe Smart TV Market, by Screen Size
        • Below 32 Inch
        • 32 to 45 Inch
        • 46 to 55 Inch
        • 56 to 65 Inch
        • Above 65 Inch
      • Europe Smart TV Market, by Screen Shape
        • Flat
        • Curved
      • Europe Smart TV Market, by Operating System
        • Android TV
        • Tizen
        • WebOS
        • Roku
        • Other
      • Europe Smart TV Market, by Distribution Channel
        • Online
        • Offline
      • Europe Smart TV Market, by Technology
        • OLED
        • QLED
        • LED
        • Others
      • Germany
        • Germany Smart TV Market, by Resolution
          • 4K UHD TV
          • HDTV
          • Full HD TV
          • 8K TV
        • Germany Smart TV Market, by Screen Size
          • Below 32 Inch
          • 32 to 45 Inch
          • 46 to 55 Inch
          • 56 to 65 Inch
          • Above 65 Inch
        • Germany Smart TV Market, by Screen Shape
          • Flat
          • Curved
        • Germany Smart TV Market, by Operating System
          • Android TV
          • Tizen
          • WebOS
          • Roku
          • Other
        • Germany Smart TV Market, by Distribution Channel
          • Online
          • Offline
        • Germany Smart TV Market, by Technology
          • OLED
          • QLED
          • LED
          • Others
      • U.K.
        • U.K. Smart TV Market, by Resolution
          • 4K UHD TV
          • HDTV
          • Full HD TV
          • 8K TV
        • U.K. Smart TV Market, by Screen Size
          • Below 32 Inch
          • 32 to 45 Inch
          • 46 to 55 Inch
          • 56 to 65 Inch
          • Above 65 Inch
        • U.K. Smart TV Market, by Screen Shape
          • Flat
          • Curved
        • U.K. Smart TV Market, by Operating System
          • Android TV
          • Tizen
          • WebOS
          • Roku
          • Other
        • U.K. Smart TV Market, by Distribution Channel
          • Online
          • Offline
        • U.K. Smart TV Market, by Technology
          • OLED
          • QLED
          • LED
          • Others
      • France
        • France Smart TV Market, by Resolution
          • 4K UHD TV
          • HDTV
          • Full HD TV
          • 8K TV
        • France Smart TV Market, by Screen Size
          • Below 32 Inch
          • 32 to 45 Inch
          • 46 to 55 Inch
          • 56 to 65 Inch
          • Above 65 Inch
        • France Smart TV Market, by Screen Shape
          • Flat
          • Curved
        • France Smart TV Market, by Operating System
          • Android TV
          • Tizen
          • WebOS
          • Roku
          • Other
        • France Smart TV Market, by Distribution Channel
          • Online
          • Offline
        • France Smart TV Market, by Technology
          • OLED
          • QLED
          • LED
          • Others
      • Italy
        • Italy Smart TV Market, by Resolution
          • 4K UHD TV
          • HDTV
          • Full HD TV
          • 8K TV
        • Italy Smart TV Market, by Screen Size
          • Below 32 Inch
          • 32 to 45 Inch
          • 46 to 55 Inch
          • 56 to 65 Inch
          • Above 65 Inch
        • Italy Smart TV Market, by Screen Shape
          • Flat
          • Curved
        • Italy Smart TV Market, by Operating System
          • Android TV
          • Tizen
          • WebOS
          • Roku
          • Other
        • Italy Smart TV Market, by Distribution Channel
          • Online
          • Offline
        • Italy Smart TV Market, by Technology
          • OLED
          • QLED
          • LED
          • Others
      • Spain
        • Spain Smart TV Market, by Resolution
          • 4K UHD TV
          • HDTV
          • Full HD TV
          • 8K TV
        • Spain Smart TV Market, by Screen Size
          • Below 32 Inch
          • 32 to 45 Inch
          • 46 to 55 Inch
          • 56 to 65 Inch
          • Above 65 Inch
        • Spain Smart TV Market, by Screen Shape
          • Flat
          • Curved
        • Spain Smart TV Market, by Operating System
          • Android TV
          • Tizen
          • WebOS
          • Roku
          • Other
        • Spain Smart TV Market, by Distribution Channel
          • Online
          • Offline
        • Spain Smart TV Market, by Technology
          • OLED
          • QLED
          • LED
          • Others
      • Benelux
        • Benelux Smart TV Market, by Resolution
          • 4K UHD TV
          • HDTV
          • Full HD TV
          • 8K TV
        • Benelux Smart TV Market, by Screen Size
          • Below 32 Inch
          • 32 to 45 Inch
          • 46 to 55 Inch
          • 56 to 65 Inch
          • Above 65 Inch
        • Benelux Smart TV Market, by Screen Shape
          • Flat
          • Curved
        • Benelux Smart TV Market, by Operating System
          • Android TV
          • Tizen
          • WebOS
          • Roku
          • Other
        • Benelux Smart TV Market, by Distribution Channel
          • Online
          • Offline
        • Benelux  Smart TV Market, by Technology
          • OLED
          • QLED
          • LED
          • Others
      • Nordic Countries
        • Nordic Countries Smart TV Market, by Resolution
          • 4K UHD TV
          • HDTV
          • Full HD TV
          • 8K TV
        • Nordic Countries Smart TV Market, by Screen Size
          • Below 32 Inch
          • 32 to 45 Inch
          • 46 to 55 Inch
          • 56 to 65 Inch
          • Above 65 Inch
        • Nordic Countries Smart TV Market, by Screen Shape
          • Flat
          • Curved
        • Nordic Countries Smart TV Market, by Operating System
          • Android TV
          • Tizen
          • WebOS
          • Roku
          • Other
        • Nordic Countries Smart TV Market, by Distribution Channel
          • Online
          • Offline
        • Nordic Countries Smart TV Market, by Technology
          • OLED
          • QLED
          • LED
          • Others
      • Russia
        • Russia Smart TV Market, by Resolution
          • 4K UHD TV
          • HDTV
          • Full HD TV
          • 8K TV
        • Russia Smart TV Market, by Screen Size
          • Below 32 Inch
          • 32 to 45 Inch
          • 46 to 55 Inch
          • 56 to 65 Inch
          • Above 65 Inch
        • Russia Smart TV Market, by Screen Shape
          • Flat
          • Curved
        • Russia Smart TV Market, by Operating System
          • Android TV
          • Tizen
          • WebOS
          • Roku
          • Other
        • Russia Smart TV Market, by Distribution Channel
          • Online
          • Offline
        • Russia Smart TV Market, by Technology
          • OLED
          • QLED
          • LED
          • Others
    • Asia Pacific
      • Asia Pacific Smart TV Market, by Resolution
        • 4K UHD TV
        • HDTV
        • Full HD TV
        • 8K TV
      • Asia Pacific Smart TV Market, by Screen Size
        • Below 32 Inch
        • 32 to 45 Inch
        • 46 to 55 Inch
        • 56 to 65 Inch
        • Above 65 Inch
      • Asia Pacific Smart TV Market, by Screen Shape
        • Flat
        • Curved
      • Asia Pacific Smart TV Market, by Operating System
        • Android TV
        • Tizen
        • WebOS
        • Roku
        • Other
      • Asia Pacific Smart TV Market, by Distribution Channel
        • Online
        • Offline
      • Asia Pacific Smart TV Market, by Technology
        • OLED
        • QLED
        • LED
        • Others
      • China
        • China Smart TV Market, by Resolution
          • 4K UHD TV
          • HDTV
          • Full HD TV
          • 8K TV
        • China Smart TV Market, by Screen Size
          • Below 32 Inch
          • 32 to 45 Inch
          • 46 to 55 Inch
          • 56 to 65 Inch
          • Above 65 Inch
        • China Smart TV Market, by Screen Shape
          • Flat
          • Curved
        • China Smart TV Market, by Operating System
          • Android TV
          • Tizen
          • WebOS
          • Roku
          • Other
        • China Smart TV Market, by Distribution Channel
          • Online
          • Offline
        • China Smart TV Market, by Technology
          • OLED
          • QLED
          • LED
          • Others
      • Japan
        • Japan Smart TV Market, by Resolution
          • 4K UHD TV
          • HDTV
          • Full HD TV
          • 8K TV
        • Japan Smart TV Market, by Screen Size
          • Below 32 Inch
          • 32 to 45 Inch
          • 46 to 55 Inch
          • 56 to 65 Inch
          • Above 65 Inch
        • Japan Smart TV Market, by Screen Shape
          • Flat
          • Curved
        • Japan Smart TV Market, by Operating System
          • Android TV
          • Tizen
          • WebOS
          • Roku
          • Other
        • Japan Smart TV Market, by Distribution Channel
          • Online
          • Offline
        • Japan Smart TV Market, by Technology
          • OLED
          • QLED
          • LED
          • Others
      • India
        • India Smart TV Market, by Resolution
          • 4K UHD TV
          • HDTV
          • Full HD TV
          • 8K TV
        • India Smart TV Market, by Screen Size
          • Below 32 Inch
          • 32 to 45 Inch
          • 46 to 55 Inch
          • 56 to 65 Inch
          • Above 65 Inch
        • India Smart TV Market, by Screen Shape
          • Flat
          • Curved
        • India Smart TV Market, by Operating System
          • Android TV
          • Tizen
          • WebOS
          • Roku
          • Other
        • India Smart TV Market, by Distribution Channel
          • Online
          • Offline
        • India Smart TV Market, by Technology
          • OLED
          • QLED
          • LED
          • Others
      • South Korea
        • South Korea Smart TV Market, by Resolution
          • 4K UHD TV
          • HDTV
          • Full HD TV
          • 8K TV
        • South Korea Smart TV Market, by Screen Size
          • Below 32 Inch
          • 32 to 45 Inch
          • 46 to 55 Inch
          • 56 to 65 Inch
          • Above 65 Inch
        • South Korea Smart TV Market, by Screen Shape
          • Flat
          • Curved
        • South Korea Smart TV Market, by Operating System
          • Android TV
          • Tizen
          • WebOS
          • Roku
          • Other
        • South Korea Smart TV Market, by Distribution Channel
          • Online
          • Offline
        • South Korea Smart TV Market, by Technology
          • OLED
          • QLED
          • LED
          • Others
      • Australia
        • Australia Smart TV Market, by Resolution
          • 4K UHD TV
          • HDTV
          • Full HD TV
          • 8K TV
        • Australia Smart TV Market, by Screen Size
          • Below 32 Inch
          • 32 to 45 Inch
          • 46 to 55 Inch
          • 56 to 65 Inch
          • Above 65 Inch
        • Australia Smart TV Market, by Screen Shape
          • Flat
          • Curved
        • Australia Smart TV Market, by Operating System
          • Android TV
          • Tizen
          • WebOS
          • Roku
          • Other
        • Australia Smart TV Market, by Distribution Channel
          • Online
          • Offline
        • Australia Smart TV Market, by Technology
          • OLED
          • QLED
          • LED
          • Others
      • Indonesia
        • Indonesia Smart TV Market, by Resolution
          • 4K UHD TV
          • HDTV
          • Full HD TV
          • 8K TV
        • Indonesia Smart TV Market, by Screen Size
          • Below 32 Inch
          • 32 to 45 Inch
          • 46 to 55 Inch
          • 56 to 65 Inch
          • Above 65 Inch
        • Indonesia Smart TV Market, by Screen Shape
          • Flat
          • Curved
        • Indonesia Smart TV Market, by Operating System
          • Android TV
          • Tizen
          • WebOS
          • Roku
          • Other
        • Indonesia Smart TV Market, by Distribution Channel
          • Online
          • Offline
        • Indonesia Smart TV Market, by Technology
          • OLED
          • QLED
          • LED
          • Others
      • Thailand
        • Thailand Smart TV Market, by Resolution
          • 4K UHD TV
          • HDTV
          • Full HD TV
          • 8K TV
        • Thailand Smart TV Market, by Screen Size
          • Below 32 Inch
          • 32 to 45 Inch
          • 46 to 55 Inch
          • 56 to 65 Inch
          • Above 65 Inch
        • Thailand Smart TV Market, by Screen Shape
          • Flat
          • Curved
        • Thailand Smart TV Market, by Operating System
          • Android TV
          • Tizen
          • WebOS
          • Roku
          • Other
        • Thailand Smart TV Market, by Distribution Channel
          • Online
          • Offline
        • Thailand Smart TV Market, by Technology
          • OLED
          • QLED
          • LED
          • Others
    • Latin America
      • Latin America Smart TV Market, by Resolution
        • 4K UHD TV
        • HDTV
        • Full HD TV
        • 8K TV
      • Latin America Smart TV Market, by Screen Size
        • Below 32 Inch
        • 32 to 45 Inch
        • 46 to 55 Inch
        • 56 to 65 Inch
        • Above 65 Inch
      • Latin America Smart TV Market, by Screen Shape
        • Flat
        • Curved
      • Latin America Smart TV Market, by Operating System
        • Android TV
        • Tizen
        • WebOS
        • Roku
        • Other
      • Latin America Smart TV Market, by Distribution Channel
        • Online
        • Offline
      • Latin America Smart TV Market, by Technology
        • OLED
        • QLED
        • LED
        • Others
      • Mexico
        • Mexico Smart TV Market, by Resolution
          • 4K UHD TV
          • HDTV
          • Full HD TV
          • 8K TV
        • Mexico Smart TV Market, by Screen Size
          • Below 32 Inch
          • 32 to 45 Inch
          • 46 to 55 Inch
          • 56 to 65 Inch
          • Above 65 Inch
        • Mexico Smart TV Market, by Screen Shape
          • Flat
          • Curved
        • Mexico Smart TV Market, by Operating System
          • Android TV
          • Tizen
          • WebOS
          • Roku
          • Other
        • Mexico Smart TV Market, by Distribution Channel
          • Online
          • Offline
        • Mexico Smart TV Market, by Technology
          • OLED
          • QLED
          • LED
          • Others
      • Brazil
        • Brazil Smart TV Market, by Resolution
          • 4K UHD TV
          • HDTV
          • Full HD TV
          • 8K TV
        • Brazil Smart TV Market, by Screen Size
          • Below 32 Inch
          • 32 to 45 Inch
          • 46 to 55 Inch
          • 56 to 65 Inch
          • Above 65 Inch
        • Brazil Smart TV Market, by Screen Shape
          • Flat
          • Curved
        • Brazil Smart TV Market, by Operating System
          • Android TV
          • Tizen
          • WebOS
          • Roku
          • Other
        • Brazil Smart TV Market, by Distribution Channel
          • Online
          • Offline
        • Brazil Smart TV Market, by Technology
          • OLED
          • QLED
          • LED
          • Others
      • Argentina
        • Argentina Smart TV Market, by Resolution
          • 4K UHD TV
          • HDTV
          • Full HD TV
          • 8K TV
        • Argentina Smart TV Market, by Screen Size
          • Below 32 Inch
          • 32 to 45 Inch
          • 46 to 55 Inch
          • 56 to 65 Inch
          • Above 65 Inch
        • Argentina Smart TV Market, by Screen Shape
          • Flat
          • Curved
        • Argentina Smart TV Market, by Operating System
          • Android TV
          • Tizen
          • WebOS
          • Roku
          • Other
        • Argentina Smart TV Market, by Distribution Channel
          • Online
          • Offline
        • ArgentinaSmart TV Market, by Technology
          • OLED
          • QLED
          • LED
          • Others
    • Middle East & Africa
      • Middle East & Africa Smart TV Market, by Resolution
        • 4K UHD TV
        • HDTV
        • Full HD TV
        • 8K TV
      • Middle East & Africa Smart TV Market, by Screen Size
        • Below 32 Inch
        • 32 to 45 Inch
        • 46 to 55 Inch
        • 56 to 65 Inch
        • Above 65 Inch
      • Middle East & Africa Smart TV Market, by Screen Shape
        • Flat
        • Curved
      • Middle East & Africa Smart TV Market, by Operating System
        • Android TV
        • Tizen
        • WebOS
        • Roku
        • Other
      • Middle East & Africa Smart TV Market, by Distribution Channel
        • Online
        • Offline
      • Middle East & Africa Smart TV Market, by Technology
        • OLED
        • QLED
        • LED
        • Others
      • Saudi Arabia
        • Saudi Arabia Smart TV Market, by Resolution
          • 4K UHD TV
          • HDTV
          • Full HD TV
          • 8K TV
        • Saudi Arabia Smart TV Market, by Screen Size
          • Below 32 Inch
          • 32 to 45 Inch
          • 46 to 55 Inch
          • 56 to 65 Inch
          • Above 65 Inch
        • Saudi Arabia Smart TV Market, by Screen Shape
          • Flat
          • Curved
        • Saudi Arabia Smart TV Market, by Operating System
          • Android TV
          • Tizen
          • WebOS
          • Roku
          • Other
        • Saudi Arabia Smart TV Market, by Distribution Channel
          • Online
          • Offline
        • Saudi Arabia Smart TV Market, by Technology
          • OLED
          • QLED
          • LED
          • Others
      • UAE
        • UAE Smart TV Market, by Resolution
          • 4K UHD TV
          • HDTV
          • Full HD TV
          • 8K TV
        • UAE Smart TV Market, by Screen Size
          • Below 32 Inch
          • 32 to 45 Inch
          • 46 to 55 Inch
          • 56 to 65 Inch
          • Above 65 Inch
        • UAE Smart TV Market, by Screen Shape
          • Flat
          • Curved
        • UAE Smart TV Market, by Operating System
          • Android TV
          • Tizen
          • WebOS
          • Roku
          • Other
        • UAE Smart TV Market, by Distribution Channel
          • Online
          • Offline
        • UAE Smart TV Market, by Technology
          • OLED
          • QLED
          • LED
          • Others
      • Egypt
        • Egypt Smart TV Market, by Resolution
          • 4K UHD TV
          • HDTV
          • Full HD TV
          • 8K TV
        • Egypt Smart TV Market, by Screen Size
          • Below 32 Inch
          • 32 to 45 Inch
          • 46 to 55 Inch
          • 56 to 65 Inch
          • Above 65 Inch
        • Egypt Smart TV Market, by Screen Shape
          • Flat
          • Curved
        • Egypt Smart TV Market, by Operating System
          • Android TV
          • Tizen
          • WebOS
          • Roku
          • Other
        • Egypt Smart TV Market, by Distribution Channel
          • Online
          • Offline
        • Egypt Smart TV Market, by Technology
          • OLED
          • QLED
          • LED
          • Others
      • South Africa
        • South Africa Smart TV Market, by Resolution
          • 4K UHD TV
          • HDTV
          • Full HD TV
          • 8K TV
        • South Africa Smart TV Market, by Screen Size
          • Below 32 Inch
          • 32 to 45 Inch
          • 46 to 55 Inch
          • 56 to 65 Inch
          • Above 65 Inch
        • South Africa Smart TV Market, by Screen Shape
          • Flat
          • Curved
        • South Africa Smart TV Market, by Operating System
          • Android TV
          • Tizen
          • WebOS
          • Roku
          • Other
        • South Africa Smart TV Market, by Distribution Channel
          • Online
          • Offline
        • South Africa Smart TV Market, by Technology
          • OLED
          • QLED
          • LED
          • Others
      • Nigeria
        • Nigeria Smart TV Market, by Resolution
          • 4K UHD TV
          • HDTV
          • Full HD TV
          • 8K TV
        • Nigeria Smart TV Market, by Screen Size
          • Below 32 Inch
          • 32 to 45 Inch
          • 46 to 55 Inch
          • 56 to 65 Inch
          • Above 65 Inch
        • Nigeria Smart TV Market, by Screen Shape
          • Flat
          • Curved
        • Nigeria Smart TV Market, by Operating System
          • Android TV
          • Tizen
          • WebOS
          • Roku
          • Other
        • Nigeria Smart TV Market, by Distribution Channel
          • Online
          • Offline
        • Nigeria Smart TV Market, by Technology
          • OLED
          • QLED
          • LED
          • Others

Smart TV Market Dynamics

Drivers: Increase In The Usage Of Streaming Devices And Internet Is Driving The Market Growth

Smart TV and streaming devices such as Apple TV, Amazon Prime, and Google Chromecast are changing the way viewers used to watch TV. Moreover, the viewers have changed their viewing habits by switching to online content. The switch entirely is not from basic television to smart TV but the preference for gadgets has also changed. The viewers are shifting to streaming devices such as Apple TV, Roku, Google Chromecast, and Amazon Fire TV. Many smart TV manufacturers are teaming up with Roku and Android TV to provide built-in features of Roku or Android software with no requirement for a set-top box. For instance, smart TV providers such as Hitachi, Ltd., Hisense Group, and Sharp Corporation have teamed up with Roku. Additionally, TCL, a China-based company has collaborated with Roku and launched a 4K HDR Roku TV for its TV product line. The market is mainly driven by more applications and sites available for watching and more content available on these applications and sites.

The Introduction Of Tv Resolutions In 4k, Uhd And 8k Is Fueling The Expansion Of The Smart Tv Market

The key manufacturers of smart TVs, including Sony Corporation, Samsung Electronics Co. Ltd, and L.G. Electronics Inc., have created models with 4K and Ultra High Definition (UHD) resolution to meet the customers' increasing demand. Smart TV providers such as Sharp Corporation, Hisense Group, L.G Electronics, and Sony Corporation have announced the launch of 8K television. To entice customers, the industry players are emphasizing launching TV sets that have features such as UHD, OLED, HDR, curved screens, and smart TV features. Moreover, a complete lineup of new smart TVs have been launched in 2022, 2021, and 2020. However, as compared to the LCD TVs, the 4K televisions are of greater attraction among the customers. The prices of these television sets have been reduced which has led to an increase in the sale of the TV sets. According to the Consumer Technology Association (CTA), approximately 60% of the U.S. households owned a smart TV. Also, as per the estimates of CTA, approximately 70% of all televisions sold in the U.S. are smart TVs. Thus, the introduction of TV resolutions in 4K, UHD AND 8K. This, in turn, the introduction of TV resolutions in 4K, UHD, and 8K is expected to boost the expansion of the smart TV market during the forecast period.

Restraints: Rise In Over The Top (Ott) Services Is Hampering The Market Growth

Consumers' access to media content has changed dramatically. Previously, viewers had to watch programs at a certain time through cable or satellite, and subscribers had the option of selecting a channel package. However, consumers are currently adjusting their preferences and turning to over-the-top material on websites like Netflix, Amazon Prime, Hulu, and YouTube. Currently, there are more than six billion smartphone subscriptions in use worldwide. Viewers can watch content whenever, anywhere, and on any device by connecting their connected devices to the paid-for OTT services. Mobile is becoming the most popular service channel for many service media platforms. The over-the-top (OTT) business is further supported by the popularization of drama series as well as video games on game consoles. The market for smart TVs is then anticipated to decline as a result. Further, the smart TVs are expensive compared to other streaming media devices and services. The subscription fees to the online streaming platforms are also significantly lesser than the smart TV. This has resulted in the reluctance among the customers to purchase expensive televisions when they can conveniently watch the OTT content.

What Does This Report Include?

This section will provide insights into the contents included in this smart tv market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.

Smart tv market qualitative analysis

  • Industry overview

  • Industry trends

  • Market drivers and restraints

  • Market size

  • Growth prospects

  • Porter’s analysis

  • PESTEL analysis

  • Key market opportunities prioritized

  • Competitive landscape

    • Company overview

    • Financial performance

    • Product benchmarking

    • Latest strategic developments

Smart tv market quantitative analysis

  • Market size, estimates, and forecast from 2018 to 2030

  • Market estimates and forecast for product segments up to 2030

  • Regional market size and forecast for product segments up to 2030

  • Market estimates and forecast for application segments up to 2030

  • Regional market size and forecast for application segments up to 2030

  • Company financial performance

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