Surfing Apparel And Accessory Market Size, Share & Trends Analysis Report By Product (Surf Apparel, Surf Accessories), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2021 - 2028

Report Overview

The global surfing apparel and accessory market size was valued at USD 1.23 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 5.0% from 2021 to 2028. The increased number of surf schools, the growing trend of surfwear and surf-inspired clothes, and acceptance of surfing as a lifestyle sport among all age groups are likely to boost the market growth over the forecast period. Leading producers such as Quiksilver, Channel Islands Surfboards, and Firewire Surfboards are increasing their product innovation, which is propelling the industry forward. For example, in July 2019, Billabong, an Australian firm, announced the debut of Furnace Graphene, a graphene-enhanced surfing clothing. The graphene-wrapped yarns in this product are cleverly constructed to trap and hold heat more effectively, providing warmth to the wearer.                                

Businesses are implementing strategic marketing programs in order to grow their consumer base and increase sales. Partnerships with surfing clubs, professional surfers, and surfing superstars, for example, can help businesses get more clients. In addition, the exclusive online community provides a single platform for surf industry businesses. Large U.S. brands like Quiksilver/Roxy and Billabong represent specialty retail locations, which are increasingly gaining prominence. Specialty stores are willing to pay a greater price for higher-quality goods, and they try to set themselves apart by marketing themselves as a family store that caters to young teenagers and their parents.

Consumers with a lot of disposable income want to acquire things regardless of the price. The features, functionality, and comfortability, on the other hand, are key concerns. Furthermore, it has been noted that most consumers in developing nations limit their surfing items. This is due to a lack of awareness as well as stringent financial limits.

With international tourist arrivals and tourist expenditure on water sports, Asia Pacific is predicted to be the fastest expanding market for surfing sports in the area. Many well-known beaches in the region, including Kuta Beach in Indonesia, Weligama Beach in Sri Lanka, Pansea Beach in Thailand, and Bai Dai Beach in Thailand, have become famous surfing destinations. These methods have raised the sport's prominence and acceptance in the region.

Product Insights

In terms of value, surf apparel dominated the market with a share of over 75.0% in 2020. Professional surfers' increased desire for accessories, such as wetsuit booties and reef socks, has fueled the segment expansion.

Sustainable methods/materials are being used by surfing apparel businesses to create sustainable items, such as Barcelona-based allSisters, the brand creates high-end swimsuits with the highest quality recycled textiles and raises funds for the non-profit Surfers Against Sewage, which fights plastic waste. Outerknown, a company started by surfer Kelly Slater, is an ethical surfwear brand that attempts to combine design and function with environmental conservation. The company is Bluesign accredited and works with the Fair Labor Association.

To boost their market position, most corporations are focusing on mergers and acquisitions, acquiring shares in regional companies to expand their geographical presence, broadening their product ranges, and expanding customer reach.

Distribution Channel Insights

The offline distribution channel segment dominated the market and held a share of over 80.0% in 2020. The online segment is estimated to expand at the highest CAGR of 6.5% from 2021 to 2028. The rise of the online category can be ascribed to technical improvements and the increasing importance given to online platforms for purchasing surfing apparel and accessories, particularly by consumers looking for bargains. The main target demographic for online platforms is customers who are comfortable purchasing things without physically inspecting them. To boost product sales and profit margins, most manufacturers have turned to the direct sales approach.

The availability of a large range of worldwide brands, steep discounts, free delivery, and simple return policies are all enticing customers to shop for surfing clothes and accessories online. Online shops offer a diverse choice of surfing products at varied rates, making it easier to suit the needs of a wide range of customers, particularly those on a budget.

Regional Insights                                                                                         

In 2020, North America held the largest share of over 45.0%. The growing popularity of surfing among adventure enthusiasts in North America is fueling the growth of the surfing gear and accessories industry in the region. In 2020, the surf apparel category held a considerable part of the North American market, and it is likely to continue to do so during the forecast period. As of August 2019, there were 2.87 million surfers in the United States, according to the Sports & Fitness Industry Association.

Because of its long beaches, the United States has the largest surfing market, making it a popular destination for surfing and other water sports. France is one of the world's top surf spots. A poll conducted in 2020 estimated that there were roughly 650,000 surfers in France. Surfers in France can catch waves in both the Atlantic Ocean and the Mediterranean Sea.

Key Companies & Market Share Insights        

The market is fragmented owing to the presence of a large number of domestic as well as international players. However, a majority of the market share is captured by key players. These companies control a significant portion of the market and have a global presence. Small and medium-sized local firms compete in the surfing gear and accessories industry, offering a limited selection of products at significantly lower prices to primarily target regional customers. Because smaller players have a better grip and reach in the regional or country markets, global brands face stiff competition from local players.

The brands are also launching new products and entering mergers to expand their reach. For instance, Roxy, Inc. debuted their POP Surf collection, which includes eco-friendly swimwear and wetsuits. Econyl, a 100 percent regenerated polyamide fiber made from post-consumer materials, is used to make the surfwear. In another instance, Volcom, LLC, a California-based board-sports company, has teamed up with China Ting Group to increase its Chinese presence. Some prominent players in the global surfing apparel and accessory market include:

• Billabong

• Hurley, Inc.

• O’Neill

• RVCA

• Volcom, LLC

• GLOBE INTERNATIONAL LIMITED

• REEF

• Roxy, Inc.

• Curl. Ltd.

• Quiksilver, Inc.

Surfing Apparel And Accessory Market Report Scope

Segments Covered in the Report                                                                                                   

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2028. For the purpose of this study, Grand View Research has segmented the global surfing apparel and accessory market report on the basis of product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2016 - 2028)

  • Surf Apparel

  • Surf Accessories

• Distribution Channel Outlook (Revenue, USD Million, 2016 - 2028)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Million, 2016 - 2028)

  • North America

    • U.S.

  • Europe

    • U.K.

    • France

    • Spain

  • Asia Pacific

    • Australia

    • New Zealand

  • Central & South America

    • Brazil

  • Middle East & Africa