GVR Report cover U.S. Active Adult (55+) Community Market Size, Share & Trends Report

U.S. Active Adult (55+) Community Market Size, Share & Trends Analysis Report By Gender (Men, Women), And Segment Forecasts, 2020 - 2027

  • Published Date: Oct, 2020
  • Base Year for Estimate: 2019
  • Report ID: GVR-4-68039-165-9
  • Format: Electronic (PDF)
  • Historical Data: 2016 - 2018
  • Number of Pages: 100

Report Overview

The U.S. active adult (55+) community market size was valued at USD 523.4 billion in 2019 and is expected to expand at a compound annual growth rate (CAGR) of around 4.3% from 2020 to 2027. Before turning to the age of 65, many of the adults aged between 55 to 64 years seek maintenance-free living in the last years of their retirement. They move to active adult communities to involve themselves in different physical and recreational activities, which is a key factor driving the market.

U.S. active adult (55+) community market size

Active adult communities are an attractive option to provide an independent, wellness-centered environment by focusing on lifestyle over health care. Largely, the residents comprise of baby boomers, who today are 56 to 76 years of age and have a completely different outlook on retirement than their counterparts from previous generations.

The active adult (55+) community does not abide by federal regulations, therefore, there is no Medicare and Medicaid reimbursement. In addition, healthcare services are not provided in these facilities. This is the major restraining factor associated with active adult communities.

Factors such as growing income for the senior population, along with increased life expectancy, and the desire to live in an independent living facility for a maintenance-free lifestyle is expected to fuel market growth over the forecast period. Many active adult (55+) communities provide optional care services to the residents based on their requirements.

Gender Insights

The women segment dominated the U.S. active adult (55+) community market and accounted for the largest revenue share of 55.3% in 2019. The men segment is expected to emerge as the fastest-growing segment during the forecast period. An active adult (55+) community is an age-qualified living facility for seniors above 55 years of age (also termed as young adults), offering them the freedom to live an active life along with staying in touch with the community. The increasing life expectancy of men, postponement of disability to older ages, and an increased percentage of remaining life spent active are some of the major factors behind the fast growth of the men segment in the market for the active adult community.

Regional Insights

According to mid-year estimates published by the U.S. Census Bureau, the majority of the baby boomers have been turning to 65 years of age and by 2030, the remainder will also reach age 65 and account will for approximately 21.0% of the total United States population.

Among the senior living market, the active adult community has gained a huge market share and investor appeal in the last few years. This is attributed to the growing demand for independent and maintenance-free living among the age group of 55 to 64 years. Active adult housing is a purpose-built multifamily rental housing for younger seniors. It has a heavy emphasis on community space and activities.

In the U.S., the active adult community is often referred to by different names. They are termed as lifestyle seniors housing based on the type of population it caters to. Sometimes used in reference to multifamily, but most 55+ communities are sold as single-family housing communities.

Key Companies & Market Share Insights

The market is highly competitive with the presence of a large number of housing unit providers in the country. New facility launch, acquisition, and partnerships are some of the key strategies followed by the major players in the market. Some of the prominent players in the U.S. active adult (55+) community market include:

  • The Villages

  • The Pulte Homes Corporation

  • Laguna Woods Village (LWV)

  • Green Valley Recreation

  • Holiday City - Berkeley

  • On Top of the World

  • Century Village

U.S. Active Adult (55+) Community Market Report Scope

Report Attribute


Market size value in 2020

USD 543.8 billion

Revenue forecast in 2027

USD 732.1 billion

Growth rate

CAGR of 4.3% from 2020 to 2027

Base year for estimation


Historical data

2016 - 2018

Forecast period

2020 - 2027

Quantitative units                                 

Revenue in USD million and CAGR from 2016 to 2027

Report coverage

Revenue forecast, company position, competitive landscape, growth factors, and trends

Segment covered


Country scope


Key companies profiled

The Villages; The Pulte Homes Corporation; Laguna Woods Village (LWV); Green Valley Recreation; Holiday City - Berkeley; On Top of the World; Century Village

Customization scope

Free report customization (equivalent up to 8 analyst’s working days) with purchase. Addition or alteration to country, regional & segment scope

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Segments Covered in the Report

This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2027. For the purpose of this study, Grand View Research has segmented the U.S. active adult (55+) community market report based on gender:

  • Gender Outlook (Revenue, USD Million, 2016 - 2027)

    • Women

    • Men

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