U.S. Digital Printed Textile Market Size, Share & Trends Analysis Report By Application (Home Textile, Apparel, Industrial, Soft Signage), And Segment Forecast, 2022 - 2030

Report Overview

The U.S. digital printed textile market size was estimated at USD 668.6 million in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 15.9% from 2022 to 2030. Growth in demand for custom designs on a large scale, leading to increasing demand for soft signage on fabrics or flexible woven materials is expected to drive the market in the forecast period. The market witnessed a severe decline during the pandemic due to temporary half in production facilities across the country. However, home textile observed an increase in demand during 2020, thus creating growth opportunities for the printed textile manufacturers in this particular segment. The market in the U.S. is expected to be driven by expanding textile industry in the country and the presence of globally competitive manufacturers of textile raw materials like yarns, fabrics, apparel, home furnishings, and other textile finished products. The presence of conventional textile printers in the market provides tough competition to digital textile players, as digitally printed textiles acquire a small portion of the total printed textile market. Moreover, with the tough competition from the traditional textile printers the digital textile industry players are expected to face challenges to expand their market share.

The increasing interest of consumers in customized apparel has also helped in boosting the digitally printed apparel industry. The ease of changing colors, textures, and prints in digital designs has helped companies to offer extensive customization options to customers at lower prices, without compromising quality or delivery time, which is expected to have a positive impact on the product demand.

Application Insights

Apparel applications led the market and accounted for about 46% share of the revenue in 2021, which can be attributed to the increasing focus of the urban population on self-care and image. In addition, digitally printed apparel started gaining market when major brands such as Prada and Moschino and more affordable brands such as H&M started showcasing products.

The market growth in apparel applications is expected to be driven by the high consumer demand for customization. Additionally, the availability of extensive designs and textures at a lower price point when compared to the traditionally printed textiles, such as on looms, has also led to an increase in consumers’ affinity toward digital prints.

The industrial textile applications adoption has escalated owing to its wide usage in agriculture, healthcare, automotive, construction, packaging, sports, sector. In addition, the innovation in printers and inks has helped in opening up an array of textile materials that can be used in automobiles with durable designs. Soft signage applications are widely used in making banners, flags, store decors, and backlit displays. The innovation in digital printing technology has seen a rise in the use of soft signage as a part of advertising and marketing due to its ease of production and usage over other physical display methods.

Key Companies & Market Share Insights

The players in this industry are following a mix that includes both the conventional and the modern unconventional strategies. The major players in the industry are focusing on growing the company through appropriate business acquisition opportunities along with the development of partnerships to enhance geographic presence, technologies, and product offerings. The players are also focusing on localizing the production capacity for the respective markets. To expand the capacities and to maximize the internal capacity utilization the companies are using subcontractors for the uninterrupted supply of certain cotton, wool, viscose, silk, polyesters, and blends. Some prominent players in the U.S. digital printed textile market include:

• Omni W.C.

• Aurora Innovative Textile Solutions

• Ultraflex Systems

• Showdown Displays

• ExpandaBrand

• Kornit Digital

• Advanced Digital Textiles

• Hampton Textile Printing

• 4walls

U.S. Digital Printed Textile Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at country levels and provides an analysis of the industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the U.S. digital printed textile market on the basis of application:

• Application Outlook (Revenue, USD Million; 2017 - 2030)

  • Apparel

  • Home Textile

  • Soft Signage

  • Industrial