U.S. Electric Shavers Market Size, Share & Trends Analysis Report By Product Type (Trimmers / Clippers, Rotary Shavers, Foil Shavers), Competitive Landscape, And Segment Forecasts 2018 - 2025

Industry Insights

The U.S. electric shavers market size is projected to reach USD 7.91 billion by 2025 at a CAGR of 4.80% during the forecast period. Easy and convenient usage for a more precise and clean shave has triggered the demand for these devices. These products have greater leverage over conventional razors in terms of safety as well as skin-friendliness.

The market has witnessed an increased shift in sales of grooming products from offline to online platforms. This is owing to the growing network of e-commerce across all regions. A host of discounts and offers available online for such products has also benefited sales, thereby boosting the market. Consumers can also compare and evaluate product prices and features on eCommerce sites in one place, thereby serving as a more convenient method of shopping. Clippers and trimmers hold a large share in the U.S. market and are estimated to retain a dominant position during the forecast period. Clippers and trimmers are more popular among youth, especially owing to quick facial hair cutting capabilities of these machines. The trimmers have sets of blades that oscillate from one end to the other and have a protective covering that avoids direct contact of the skin with the blades, thereby preventing cuts.

Product Type Insights

Electric shavers are based on two concepts: rotating or oscillating blades. These shavers do not require shaving cream or water and hence are also known as dry razors. Some of the more improved models are waterproof and can be used in the shower. The machine is usually powered by a small DC motor or a piezoelectric motor. These are powered by compact batteries or can be directly plugged in to direct power supply. Some shavers also have rechargeable compact batteries, which improves the flexibility of these devices.

Rotary shavers and foil shavers are steadily gaining popularity among women and there is still immense scope for growth in the U.S. electric shavers market. Men are predominantly the major end users of these machines, but increasing awareness about these products among women is likely to expand its usage.

U.S. Electric Shavers Market Share Insights

The U.S. market is primarily dominated by three major players, Braun GmbH, Philips Norelco, and Panasonic, who contribute to more than 60.0% of the market. Philips Norelco is a market leader in rotary shavers while Braun leads the foil segment, closely followed by Panasonic in terms of market share. Remington is considered a pioneer in the market but has lost a considerable share of these three manufacturers in the recent past.

The market is well saturated in the U.S., thus there is very little scope for new entrants. Customers prefer using well-known brands for personal care, so new entrants focus on introducing innovative technologies in order to enter this market. Leading players, on the other hand, are adopting product research and development strategies to gain greater market share.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth of the market at a country level and provides an analysis of the latest industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the U.S. electric shavers market report based on product:

• Product Type Outlook (Revenue, USD Billion, 2014 - 2025)

  • Trimmers / Clippers

  • Rotary Shavers

  • Foil Shavers